Whenever you are sending cold emails, just keep these things in mind:
- Write like a human. And make your emails easy to read.
- Personalize the first line. Make sure the email provides some value.
- Focus on one pain point. Don’t overload – one clear value is enough.
- Keep it under 70 words. Shorter email means more chances that the email will be read.
Follow up 3–5 times. Most conversions are usually after the 3rd follow-up.



