A “good” open rate depends on your industry and list quality—but here’s a solid benchmark:
- Below 30% → Likely a deliverability or subject line issue
- 30–4% → Average
- 40–60% → Strong
- 60%+ → Excellent (usually means high personalization or warmed inboxes)
If your open rates are low:
- Test better subject lines
- Fix SPF, DKIM, DMARC settings
- Avoid spammy words and links
- Clean your list (no purchased/unverified emails)
