12 AI Lead Generation Tools That Every Marketer Needs

Who said laziness is a crime?

If you are smart enough to find tools that can leverage AI to perform lead generation tasks, then it’s a win-win!!

But here comes the tricky part.

It is tough to find the best tool for specific use cases of the lead generation process.

So, to help with your research, I have listed out the best AI tools that can help you automate and scale with a solid lead generation system.

TL;DR – Best AI Lead Generation Tools for Each Use Case

Not sure which AI lead gen tool fits your needs? My detailed breakdowns below show how each tool’s AI features can streamline your lead generation.

Detailed Discussion for Top 10 Lead Generation Tools

1. Saleshandy (Must try)
2. Factors.ai
3. Apollo
4. Clay
5. Klenty
6. DialPad AI
7. Synthflow AI
8. HeyGen
9. Taplio
10. Intercom
11. Hubspot
12. Vapi

1. Saleshandy

Saleshandy is an AI-assisted cold outreach platform that helps you automate and scale the lead generation process.

Recently, it has introduced a range of AI features that will help you achieve better results while investing less time.

User Rating

G2: 4.6⭐/5 based on 645+ reviews
Capterra: 4.5⭐/5 based on 125+ reviews

How Saleshandy’s AI Features Work for You

The reason why I have mentioned Saleshandy at #1 –

Here’s how –

First, you start by finding leads with the help of AI search in Saleshandy’s lead finder (which has a B2B database of 700M+ verified professionals).

Then, you create hyper-personalized emails with the help of AI variants and condition-based sub-sequences.

This will ensure that your emails are highly targeted as per your recipients’ needs and behavior.

While you are doing this, there are two great features that will help you improve your email deliverability:

1. AI Variant: It will create multiple variants of your email while following the best practices that will help you avoid spam filters.
2. AI Bounce Detection: It will automatically detect if ESPs reject your email and pause emails from that account. This will help you avoid damaging your sender’s reputation.

PS. It also has AI reply categorization functionality.

It understands the replies and sorts them into different categories, such as ‘meeting booked’, ‘interested’, ‘not now’, ‘do not contact’, ‘deal closed’, and ‘out of the office’.

Pricing

• Outreach Starter – $25/month
• Outreach PRO – $74/month
• Outreach Scale – $149/month
• Outreach Scale Plus – $219/month

The value for money is quite high because you will cover two major elements of lead generation:

1. Finding Potential Leads
2. Outreach & Engagement (via cold emails)

For more details, check the pricing page.

2. Factors.ai

Factors.ai is a B2B account intelligence and analytics software that helps you make sense of data. In this case, it will be the buyer’s journey.

It’s mainly used to get intent signals so that businesses can focus on better leads and get higher ROI.

User Rating

G2: 4.5⭐/5 based on 155+ reviews
Capterra: 4.8⭐/5 based on 15+ reviews

How Factors.ai’s AI Features Work for You

If you have decent website traffic and want to nurture it to generate leads, then Factors.ai would be a great tool for you.

Why? Because it gives you amazing insights and behavior tracking.

Here are its benchmark features,

• Website visitor identification with waterfall enrichment
• Segment and score accounts based on firmographics & engagement data
• Workflow automations for CRM updates, outreach, and more

But what I liked the most about Factors.ai was that you get automated insights with the help of AI.

It can score users and categorize the accounts into Hot, Warm, Cool, and Ice based on how much they’ve engaged with your brand.

There is one small drawback – There is a lot of setup needed, and you need to provide permissions from your Google Ads, Search Console, LinkedIn, and more.

Also, users have complaints (Source: G2 & Reddit) that their UI takes a lot of time to load when they try to create segments, which can disrupt their workflow.

Pricing

• Free
• Basic: $5k/year
• Growth: $15k/year
• Enterprise: $25k/year

3. Apollo

Apollo is a sales intelligence tool that helps you predict, qualify, and refine leads with the help of AI.

It is one of the top leaders in the sales prospecting niche and contains a high-quality database of 210M contacts from 35M companies.

User Rating

G2: 4.7⭐/5 based on 8,745+ reviews
Capterra: 4.6⭐/5 based on 365+ reviews

How Apollo’s AI Features Work for You

The reason I recommend Apollo is that it can fulfill multiple use cases with one tool.

Here’s how.

Apollo has an AI feature that allows you to find prospects with just prompts. Based on your prompts, the AI will find potential leads from its database.

The coolest part – It uses AI to understand your Ideal Customer Profile (ICP) and helps you personalize your emails within seconds.

Also, Apollo tries to understand the historical data of your CRM and analyze your ideal customers.

This will allow Apollo to give an AI-score, which can help you to filter the leads that fit your buyer persona.

Pricing

• Free
• Basic: $49/user/month
• Professional: $79/user/month
• Organization: $119/user/month

Also Read: Tried & Tested Apollo Alternatives.

4. Clay

Clay is a data enrichment platform that helps you at every part of the lead generation process. Its AI research agent can carry out complex lead-finding requirements.

It’s mainly used for bulk prospecting purposes.

User Rating

G2: 4.9⭐/5 based on 150+ reviews
Product Hunt: 4.9⭐/5 based on 1765+ reviews

How Clay’s AI Features Work for You

If your priority is to generate more leads quickly, Clay is your best bet.

In Clay, you won’t have to waste your time figuring out filters and do multiple searches just to get a handful of potential leads.

You won’t have to spend time trying to figure out filters and do multiple searches just to get a handful of potential leads.

For this, Clay has an AI research agent that can do company research based on your query.

It can perform research tasks, scrape websites, and process public data to answer custom queries

You can even ask a question like “Who is the hiring manager for this open role?”

It’s amazing, right??!!

It does not end here.

Clay has a waterfall enrichment feature, which allows you to access over 100 databases and get enriched lead details in real-time.

Also, Clay supports CRM, webhooks, and other API integrations so that you can execute your lead generation campaign across various platforms smoothly.

Pricing (Billed Annually)

• Starter: $134/month
• Starter: $314/month
• Starter: $720/month

Also check: Best Clay Alternatives for 2025

5. Klenty

Klenty is an AI-powered sales engagement platform that automates multi-channel outreach, making lead generation easier for smaller teams.

Klenty is mainly used to manage multichannel outreach and take follow-ups at scale at every touchpoint of your potential leads.

User Rating

G2: 4.6⭐/5 based on 385+ reviews
Capterra: 4.6⭐/5 based on 40+ reviews

How Klenty’s AI Features Work for You

If you want to sit on your chair while an AI SDR generates leads for you, then Klenty is a must-have.

Why? Because it can:

• Identify your ICP accounts
• Can build a prospect list
• Warm up your email accounts
• Execute a hyper-personalized email or LinkedIn outreach campaign

Isn’t that great?!!

I know, you might have some doubts about whether it will work properly or not.

But let me tell you, Klenty has done a fabulous job in building its AI modules.

Its AI SDR uses intent data to research accounts, and it will share the information to the outreach system.

The outreach system then creates call scripts and emails that are highly relevant to each prospect.

This is one of the biggest triggers in ensuring that your lead generation campaign succeeds in Klenty.

Pricing

• Starter: $50/user/month
• Starter: $70/user/month
• Starter: $99/user/month

6. DialPad AI

DialPad AI is an AI-powered customer communication platform that can be used to keep track of calls and get notes so that you don’t miss out on important details.

User Rating

G2: 4.4⭐/5 based on 4,435+ reviews
Capterra: 4.2⭐/5 based on 550+ reviews

How DialPad’s AI Features Work for You

If your lead generation strategy involves heavy-duty calls, DialPad is your best investment.

Here’s what it does.

• AI can transcribe your calls
• Take notes during the calls
• Deliver summaries to relevant stakeholders right after the call

Let’s say you are in a video meeting or communicating via messages, then DialPad AI can keep track of that and update the summary in one unified workspace.

Also, the DialPad has quite robust integrations with tools like Google Workspace, Zendesk, Microsoft, Salesforce, Okta, and more.

The best part – DialPad can be used on multiple devices like phones, laptops, and browsers.

This is important because you never know which call you’re going to make/get from where.

Pricing

• Standard: $15/user/month
• Pro: $25/user/month
• Enterprise: Custom quotation

7. Synthflow AI

Synthflow is an AI voice agent provider that can do meaningful conversations with your prospects and generate leads on autopilot.

User Rating

G2: 4.6⭐/5 based on 520+ reviews
Capterra: 4.5⭐/5 based on 205+ reviews

How Synthflow’s AI Features Work for You

I found Synthflow really cool. Super cool!!

It can help you automate your cold outreach and improve customer engagement without your intervention.

Its software creates natural-sounding conversations, which are best for sales teams who don’t have time to call each and every prospect personally.

Its best use case lies in lead qualification.

Synthflow gives real-time call insights so that you get valuable call data and practical recommendations from each conversation.

Not only that, but it can also schedule meetings and set up follow-up calls automatically based on AI recommendations.

Also, Synthflow AI integrates with popular CRMs, which makes things a lot easier. It would be a pain if you were to update each and every call insight manually.

Pricing (Billed Annually)

• Starter: $29/month
• Pro: $375/month
• Growth: $750/month
• Agency: $1250/month

8. HeyGen

HeyGen is an AI video generator that helps sales teams create personalized videos that can grab your prospect’s attention, engage leads, and generate leads without ever recording a single video.

User Rating

G2: 4.8⭐/5 based on 855+ reviews
Capterra: 4.8⭐/5 based on 295+ reviews

How HeyGen’s AI Features Work for You

HeyGen is a platform known for creating realistic AI avatars and personalized videos quickly, without the need for cameras or actors.

Here’s how you can use HeyGen’s AI for lead generation.

You can start by creating custom videos that address your leads by name, company, or role (just like you do when you send cold emails).

This makes your outreach more interesting, engaging, and genuine.

You know what I like most about HeyGen? It’s scalability!!

You can generate product demos or explainer videos that are personalized as per different buyer personas (or industries).

Pricing

• Creator: $29/month
• Team: $39/month
• Enterprise: Custom

9. Taplio

Taplio is an AI-powered lead generation tool that helps you to boost personal brand growth and influence on LinkedIn.

It helps you create high-quality content depending on your audience (with the help of AI) and manage LinkedIn posting.

User Rating

G2: 3.8⭐/5 based on 5+ reviews
Product Hunt: 4.0⭐/5 based on 25+ reviews

How Taplio’s AI Features Work for You

If you want to generate leads from LinkedIn, then Taplio is a great choice for you.

It won’t take much of your time, because its AI assistant can help you brainstorm ideas, posts, and improvise your content (and even generate custom carousel posts).

The best part? You don’t have to log into your LinkedIn every day to post content.

Taplio gives the option to schedule your posts with text,  images, videos, and carousels with one click and utilize features like @mentions and auto-comments.

Also, Taplio has a database of over 3M+ enriched and accurate LinkedIn accounts, which you can use to filter out high-quality leads.

There’s one frequent issue that users have faced in the past.

Sometimes, you may find that your LinkedIn account gets automatically disconnected from Taplio. In such a case, you have to make a manual effort to reconnect it.

Pricing

• Starter: $39/month
• Standard: $65/month
• Pro: $199/month

10. Intercom

Intercom is an AI-first customer service suite that acts as a personal assistant for each of your support agents.

It is designed to enhance customer experiences and minimize human intervention whenever possible.

User Rating

G2: 4.5⭐/5 based on 3,385+ reviews
Capterra: 4.5⭐/5 based on 1,115+ reviews

How Intercom’s AI Features Work for You

Your team might not be available 24/7, but a chatbot can be available even during the darkest hours.

To help with this, Intercom has come up with two AI models: Fin AI Agent and Fin AI Copilot.

Fin AI Agent is built to be more than a chatbot.

It instantly serves your customers and tries to resolve their issues in the best way possible. It can converse in approximately 45 languages.

Fin AI Copilot acts as your support representative’s personal AI assistant.

It provides instant answers to ongoing queries and allows your team to focus more on building deeper relationships with customers.

Intercom also gives an overview of how it is performing and which queries it is unable to solve.

This way, your team can focus on creating useful help docs that clearly answer customers’ queries.

Pricing

• Essential: $29/seat/month
• Advanced: $85/seat/month
• Expert: $132/seat/month
• Fin AI Agent: $0.99 per Fin resolution (Acts as an add for each plan)

Note: Intercom’s Fin AI Agent does not have any upfront charges, but it costs you as per the query resolutions.

11. Hubspot AI CRM

Hubspot is a big name, but did you know it has an AI-powered smart CRM? 

Well, HubSpot’s AI CRM does a great job at unifying your customer data and tech so that you can scale genuine and personalized customer experiences.

User Rating

G2: 4.4⭐/5 based on 12K+ reviews
Capterra: 4.5⭐/5 based on 4,385+ reviews

How Hubspot’s AI Features Work for You

When you are trying to scale, keeping track of each and every prospect becomes difficult. In fact, you don’t even have the time to update everything.

Here’s where Hubspot’s AI CRM comes in handy. 

It gives you a bird’s eye view of customer data.

HubSpot’s AI CRM automates many tedious tasks and saves time and energy. 

One of the best features is that you can automatically enrich your data with missing details like job titles or LinkedIn profiles without lifting a finger.

Also, the AI can score your leads based on users’ actions, so you just need to focus on the ones who are ready to buy.

It even predicts who’s likely to convert by analyzing past data, which is pretty cool!

Pricing

• Marketing Hub Starter: $15/seat/month
• Marketing Hub Professional: $800/month

12. Vapi

Vapi is a great platform that allows developers to build, test, and deploy voice bots as per their requirements. 

For lead generation, it can be used to qualify leads, improve customer service, and do market research.

User Rating

• Not enough reviews

How Vapi’s AI Features Work for You

You might be a little confused. Like, how can voice AI help me generate leads?

Let me tell you how (with a small example).

Let’s say you want to conduct initial screening calls with potential leads.

Vapi can customize call scripts with dynamic data from lead lists or integrations like Google Sheets.

This will make your outreach feel more personal and engaging, which can result in a positive outcome as compared to a generic lead generation method.

Now, these AI agents can ask targeted questions (e.g., budget, needs) to score and qualify leads.

After gathering basic information, the AI can schedule follow-up calls with human sales representatives for the final push.

This automates the initial stages of lead qualification (which usually takes a lot of time) and frees up sales teams to focus on more promising leads.

You can refer to this document by Vapi to learn how to make phone outbound calls with Vapi.

Pricing

• Ad-Hoc Infra (Pay as you go): $0.05/min
• Agency: $400/month
• Startup: $800/month
• Enterprise: Custom

Key Takeaways

AI lead generation tools can help you to

• Automate your prospecting and outreach efforts
• Eliminate manual and repetitive tasks, such as follow-up emails, and create call summaries.
• Build a predictable lead pipeline with sales performance analysis

This gives you more time to focus on the right strategies to close deals and grow your business!

If you are not sure where to start, then you can try Saleshandy for FREE and take a step towards automating your lead generation process.

FAQs

1. What key features should I look for in an AI lead generation tool?

Well, to find the perfect AI lead-generation tool for your business, you should consider the following factors: 

• Automated prospecting & lead scoring
• Personalized email outreach
• Integration capabilities with other tools you use, such as CRMs
• Real-time data analytics

2. Will these AI lead-generation tools integrate with my existing CRMs?

Of course, most of the lead generation AI tools I have listed have built-in functionalities like API or Webhooks that integrate with any third-party tool. The only catch is that these advanced functionalities come in higher plans.

3. Are AI lead-generation tools suitable for small businesses?

Yes, all these AI-powered lead generation software are suitable for small businesses and are designed to streamline their operations, reduce manual tasks, and improve the efficiency of their marketing efforts.

Moreover, many tools like Saleshandy offer scalable solutions and pricing plans that can fit the budget and needs of a small business.

4. Which AI tool is best for startups on a budget?

For startups, I’d pick Saleshandy ($25/month) for its AI lead finder and email automation or HeyGen ($29/month) for engaging video outreach. Both are affordable, easy to use, and pack a punch for lead gen without breaking the bank.

5. How do I choose between voice, video, or email AI tools for lead gen?

It depends on your style. I’d use Vapi for voice calls if speed is key (e.g., real-time lead follow-ups), HeyGen for video to grab attention, or Saleshandy for email to scale outreach. Match the tool to your audience and goals—check my detailed sections for specifics.