Cold email outreach is hard, and the act of sales itself goes against the grain of the average Joe’s comfort zone.
Hence, looking out for pointers to write an effective Business email for a cold email outreach is natural. Traditional sales calls, in-person meets, and meeting strangers are all out of the comfort zone too.
Salespeople, however, make it an integral part of their career. Entrepreneurs do sales every single day.
But they aren’t the only ones.
Dan H. Pink, an author of To Sell is Human, writes that we are all in sales now. We are in the business of moving people and we engage in acts of persuasion every day.