6 Tips to Maximize the Use of Instagram to Grow Your Online Presence

In April of this year, Instagram reached 700 million monthly members, making it the most popular social network in the world. Because of this, Instagram is now a hot marketing target for businesses interested in reaching consumers. The image-sharing social network’s demographic is especially notable since 90 percent of the site’s members are under the age of 35.

But connecting with customers on a site that operates primarily on images can be difficult. It’s important to fully understand Instagram’s customer base in order to post in ways that will engage them. Here are a few ways brands can make the most of Instagram as a marketing tool: