A team of technophiles and marketing geeks who love to explore new market trends and follow emails everywhere. Making your emails work for you is their only goal!
Yet to find the perfect Yesware alternative for your sales engagement needs?
Throughout the article, we’ll introduce you to 5 best Yesware alternatives for Outlook, Gmail and G Suite. All these Yesware competitors offer comparable or better features while being more cost efficient.
In 2013 Google rolled out an update in Gmail that created multiple tabs such as Primary, Promotions, Social, Updates and Forums. This update has significantly affected the email open rates in Gmail.
When a user goes through their emails, they want the most relevant information at the top of their inbox. Thus every email received on Gmail goes through the filter where it checks if the email is sent to promote something. In such a case, the email is categorized in the Gmail promotions tab.
Despite the introduction of instant messaging and other mediums of online communication, email stands apart as being the most preferred channel for business communication. According to recent data from Radicati, 128.8 billion business emails are sent and received every day. Having said that, 81% of SMBs use email as the primary source to communicate with their clients.
But what about Email Deliverability?
Of the 129 Billion business emails sent every day, 14.5 Billion emails land in spam, and 31 Billion emails bounce. This means almost 35% of the emails sent never reach the recipient as intended. Poor email deliverability massively impacts sales and marketing efforts. It invariably results in a drop in productivity levels and consequently, revenue losses.
With this article, we will explore all the best practices to avoid your emails landing in SPAM or bouncing. Following all of these will give you the best chance at getting your emails delivered to your recipient’s primary folder.
One of the worst nightmares for any email marketers is getting their email blacklisted. As it can negatively affect your ability to reach your subscriber’s inbox. With the advancement in technology, the occurrence of fraud has increased, and the ISP (Internet Service Providers) has employed different means to protect their users from spam through spam traps, spam filters, and email blacklists. With all these tools, high engagement and deliverability rates is a tough job for all the professionals. Avoiding the red hand of the email blacklists and the spam filters is not an impossible task if you regularly keep an email blacklist check and update yourself if your email is blacklisted.
In the era, where professionals communicate through emails, making sure that you know all the aspects related to email marketing is necessary.
Email marketing still works like a charm in most domains, playing a major role in today’s business scenarios. But things are always evolving, which is why just sending some emails out to people doesn’t guarantee you will see any results.
In fact, without sorting out who gets to see your message and at which stage of the buyer journey, you will most likely end up in the Spam folder.
The trick to creating the best emails list is to get familiar with the notion of buyer persona and segmenting, personalizing and automating your email communication and outreach strategy accordingly.
A buyer persona is basically your ideal customer. It’s a group of people having similar traits, who are looking for services/products that you offer and after engaging with your offer, content, or anything that they lay their hands on, would be willing to make a purchase.
Creating the buyer persona for your business is key to tailoring your marketing strategy and connecting with the right audience at the right time with the right value, allowing you to cater to their needs and solve their problems effectively.
Below we have mentioned 5 ways how building a great buyer persona will help sharpen you and your team’s emailing efforts and generate better results form the medium:
SPF and DKIM are the two terms that sound technical even to an email marketing professional. But it is important to learn, understand and set up these records, especially if you are planning to send an email campaign, as it would have a huge positive impact on your campaign’s deliverability. If you are feeling overwhelmed, don’t worry, we have covered how to set up SPF and DKIM for you in this blog and it is not rocket science.
It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.
Professionals sending email campaigns spend a lot of their time in trying to understand how to avoid spam filters but at times they miss on a few common best-practices which leads their emails in the spam filter.
We all know that spam filters are getting smarter and the ways to tackle them are getting tougher but don’t worry, we got that covered for you.
This blog would briefly explain to you the most important factors that you need to take care of, in order to avoid email spam filters.
An effective email has numerous elements that need to be perfect if you want to get the message across. The intention and interpretation of the email should be similar otherwise it can create confusion and chaos and you don’t want that especially when it is a professional email.
While writing a professional email, you need to make sure you are being careful with the words you choose, the greetings, the ending and especially the beginning of the email. It’s hard but not impossible to perfect them. You just need a little help here and there and you can perfectly know how to start an email professionally.
Do you want to send automatic emails in Outlook?
Sending an automated email is very helpful when you’re reaching out to a wider business audience, you won’t be able to scale by sending one-by-one individual emails manually. Automating your Outlook emails will increase engagement, provide an effective personalized email experience for your recipients and scale your conversions.
