One of the worst nightmares for any email marketers is getting their email blacklisted. As it can negatively affect your ability to reach your subscriber’s inbox. With the advancement in technology, the occurrence of fraud has increased, and the ISP (Internet Service Providers) has employed different means to protect their users from spam through spam traps, spam filters, and email blacklists. With all these tools, high engagement and deliverability rates is a tough job for all the professionals. Avoiding the red hand of the email blacklists and the spam filters is not an impossible task if you regularly keep an email blacklist check and update yourself if your email is blacklisted.
In the era, where professionals communicate through emails, making sure that you know all the aspects related to email marketing is necessary.
Email marketing still works like a charm in most domains, playing a major role in today’s business scenarios. But things are always evolving, which is why just sending some emails out to people doesn’t guarantee you will see any results.
In fact, without sorting out who gets to see your message and at which stage of the buyer journey, you will most likely end up in the Spam folder.
The trick to creating the best emails list is to get familiar with the notion of buyer persona and segmenting, personalizing and automating your email communication and outreach strategy accordingly.
A buyer persona is basically your ideal customer. It’s a group of people having similar traits, who are looking for services/products that you offer and after engaging with your offer, content, or anything that they lay their hands on, would be willing to make a purchase.
Creating the buyer persona for your business is key to tailoring your marketing strategy and connecting with the right audience at the right time with the right value, allowing you to cater to their needs and solve their problems effectively.
Below we have mentioned 5 ways how building a great buyer persona will help sharpen you and your team’s emailing efforts and generate better results form the medium:
SPF and DKIM are the two terms that sound technical even to an email marketing professional. But it is important to learn, understand and set up these records, especially if you are planning to send an email campaign, as it would have a huge positive impact on your campaign’s deliverability. If you are feeling overwhelmed, don’t worry, we have covered how to set up SPF and DKIM for you in this blog and it is not rocket science.
It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.
Professionals sending email campaigns spend a lot of their time in trying to understand how to avoid spam filters but at times they miss on a few common best-practices which leads their emails in the spam filter.
We all know that spam filters are getting smarter and the ways to tackle them are getting tougher but don’t worry, we got that covered for you.
This blog would briefly explain to you the most important factors that you need to take care of, in order to avoid email spam filters.
An effective email has numerous elements that need to be perfect if you want to get the message across. The intention and interpretation of the email should be similar otherwise it can create confusion and chaos and you don’t want that especially when it is a professional email.
While writing a professional email, you need to make sure you are being careful with the words you choose, the greetings, the ending and especially the beginning of the email. It’s hard but not impossible to perfect them. You just need a little help here and there and you can perfectly know how to start an email professionally.
Do you want to send automatic emails in Outlook?
Sending an automated email is very helpful when you’re reaching out to a wider business audience, you won’t be able to scale by sending one-by-one individual emails manually. Automating your Outlook emails will increase engagement, provide an effective personalized email experience for your recipients and scale your conversions.
Every salesperson dreams about the closing part of a sale. It’s at that time that their product gets sold, hopefully. It’s their time to shine or fail, depending on how well they do their job. The benefits of a great selling closing technique are that it gives the prospect that last nudge, working on their minds to make them close the deal with you.
Sales closing techniques have a lot of core value, like overtime experience, personal inquiries, and so on, which makes them powerful and lasting over years and years. If you’re struggling to find just the right sales closing technique for you, here are our top 20 best selling closing techniques of all time.
SPIN Selling is quite an old concept, yet it’s being popularised again these days. Everywhere you look, people talk about SPIN Sells and what the best SPIN technique is. The idea of SPIN sells came about back in 1988 when the SPIN Selling Book was released by a guy named Neil Rackham. The idea behind the technique lies in asking the right questions at the right time, which makes is sort of a technical solution to a very technical problem, the problem of selling stuff to people.
How to forward with attachments in Gmail has to be one of the most asked questions with the most straightforward answer. The results you get is rarely impressive if you don’t have the right tools. It will be difficult to measure the impact that your forwarded materials have on the receivers. Before going into details about how you can measure that crucial impact, let’s first dive straight into how to forward an email as an attachment.