With the wealth of information available today, buyers’ journeys have become more difficult for sellers to predict. Buyers now accomplish 57% of their purchasing process before contacting a seller. For this reason, it’s more important than ever for modern sellers to quickly capture a buyers’ attention by creating standout sales pitches. How? Sellers need resources, tools, and training that enable them to quickly pitch valuable content at the right time through the right channels.
Sales enablement is what separates modern sellers from the rest. Here are six ways that sales enablement improves every seller’s sales pitch.