10 Best Strategies for B2B Sales Lead Generation

Sales-qualified leads are the lifeblood of any B2B business. You need a constant flow of quality sales leads to sustain the revenue growth of your business.

But to keep the sales pipeline filled with quality leads can be challenging.

You’re likely all too familiar with the struggles behind identifying the right decision-makers, capturing their interest, and nurturing them through sales cycles.

But with the right combination of strategies for B2B sales lead generation, you can ensure that your sales pipeline is filled with qualified leads. 

In this post, we’ll discuss actionable tactics to help you generate more B2B sales leads and grow your business.

Whether you’re looking to scale your outbound prospecting efforts or simply gain more referrals, you’ll find something that helps you elevate your sales game.

Additionally, as a bonus, you’ll also find 5 essential tools to help boost your B2B sales-qualified lead generation efforts.

B2B Sales Lead Generation – Table Of Contents

• What is a B2B Sales Lead?
• How to Generate B2B Sales Leads: 10 Best Strategies You Should Try
• 5 Essential B2B Sales Lead Generation Tools to Grow Your Sales Pipeline
• Ready to Acquire More Sales-Qualified B2B Leads?
• Frequently Asked Questions (FAQs)

What is a B2B Sales Lead?

B2B sales leads or Sales-Qualified Leads (SQLs) are prospects that have been carefully identified and filtered to fit certain criteria that make them more likely to become paying customers.

For a lead to qualify as an SQL, they should:

• Fit your Ideal Customer Profile (ICP).
• Be ready to discuss a specific solution that you’re able to provide
• And be more receptive to your sales pitches.

Once a lead or prospect has been vetted and qualified as an SQL, then you can target them with more direct sales engagement.

This can include one-on-one meetings, personalized product demonstrations, or tailored presentations addressing the specific needs and challenges

To generate quality B2B sales leads who can be converted into paying customers, you can employ various lead-generation strategies like cold emailing, starting a podcast, social selling, etc.

We’ll discuss those strategies in detail later in this post.

But before that, let’s take a look at some factors you must consider if you want to generate quality B2B sales leads:

• Identifying Decision-Makers: You should be able to identify the key decision-makers or influencers within the prospects’ organization. This will help you tailor your approach to address the needs and concerns of each decision-maker.

• Managing Long Sales Cycles: B2B sales cycles are typically longer. So, you should be prepared for an extended engagement period, nurturing the lead with relevant information and consistently following up.
• Showcasing ROI: Your customers are interested in the return on investment (ROI) from your product/service. You should be able to provide detailed data, case studies, or testimonials that demonstrate the value and ROI of your offering.
• Supporting Integration and Scalability: Your product or service should be able to seamlessly integrate into the prospect organization’s existing systems and processes. It should also scale along with the growth of the business.
• Maintaining Post-Sale Support: By maintaining a high level of post-sale support, you can further strengthen B2B relationships. This often leads to repeat business and referrals which leads to long-term growth of your business.

Identifying and qualifying B2B prospects is quite different and difficult when compared to B2C prospects. To be successful in generating quality B2B sales leads, you have to implement specialized and focused strategies.

How to Generate B2B Sales Leads: 10 Best Strategies You Should Try

In this section, we’ll take a detailed look at the best B2B sales lead generation strategies and discuss actionable steps so you can implement them in your organization.

1. Send Cold Emails
2. Offer Free Consultation or Product Demos
3. Attend Conferences and Events
4. Start a Podcast
5. Try Cold Calling
6. Make the Most of Account-Based Marketing
7. Sponsor Industry-Relevant Events
8. Try Social Selling
9. Promote Your Expertise on Forums
10. Partner With Other Businesses

1. Send Cold Emails

Cold email remains one of the most effective lead-generation tactics for B2B companies. With cold emailing, you can directly reach key prospects that match your ICP with personalized emails.

By tailoring your messages, you can show the prospects that you understand their specific challenges and how you can add value to their process.
Here are a few tips to help you get started with cold emailing to get better B2B sales leads:

1. Know your target audience: The success of your cold emailing campaigns depends on identifying and building a list of relevant prospects who need your product. You can identify such prospects by doing thorough research on your target audience.
   
   You can also consider leveraging tools like LinkedIn Sales Navigator to easily identify your prospects in target companies.
2. Craft Compelling Subject Lines: Once you identify your prospects, target them with compelling subject lines that resonate with them. This will grab their attention and pull them to open the email.
   
   For example, you can reach out to a Sales Director with stats on the subject line like “Drive 20% More Sales This Quater”

3. Personalize Each Email: To connect with your prospects on a personal level, you should consider personalizing your cold emails. You can include specific details like their names, company, role, etc.
4. Articulate Your Value Proposition: In the body of your email, you should focus on articulating your value proposition clearly and concisely. Show your prospects the benefits of your product or service and include a persuasive Call-to-action (CTA).
   
   The CTA delivers the final nudge your prospects need to take action, whether it’s booking a consultation, downloading an ebook, or signing up for a demo.
5. Follow-Up Consistently: It’s possible that your first few emails may go unnoticed by your prospects. In such situations, make sure to send follow-up emails to increase the chances of your prospects responding. You can send follow-up emails every 2 to 3 days for maximum impact.

Now that you know how to get started with cold emailing, it’s time to get yourself a cold emailing software and start sending engaging emails to your prospects.

Here is a cold email template that you can use to generate B2B sales leads.

Cold Email Template For B2B Sales Lead Generation

Subject:Drive 20% More Sales This Quater At {{Company}}

Hi {{First Name}},

I've been following your company's journey for a while, and I believe our [Product/Service] can help take your business to new heights.

We have previously helped companies like {{Company}} increase their [Specific metric] by over XX%.

And we can do the same for you.

I’d love to discuss more on this over a quick call. 

You can schedule it at a date and time that’s convenient for you here. [Add a calendar link]

Looking forward to connecting with you. 

Cheers
[Your Name]
[Your Position]
[Your Contact Information]

You Might Also Like – 10 Effective B2B Cold Email Templates to Grow Your Campaigns

2. Offer Free Consultation or Product Demos

Offering something for free is a great way to grab someone’s attention. The same holds true when it comes to B2B.

One of the best ways you can get the attention of your B2B prospects is by offering a free consultation call or a product demo.

With this strategy, you can show your prospects that you are willing to share your expertise without expecting anything in return.

This can help build trust and nurture relationships with your prospects making them more likely to do business with you.

Here’s how you can start offering a free consultation or product demo for effective B2B sales lead generation:

1. Self-Assess Yourself: You can start by assessing your expertise and aligning it with your ICP. You can do this by asking yourself questions like, how your offering brings value to the prospects and how you can tailor it to their needs.
2. Create a Landing Page: Once you have self-assessed yourself, create a landing page and highlight the benefits of your free consultation. Show them the value they get for their time.
   
   You should also consider creating a form to gather your prospects’ contact information and also offer available appointment times for consultation.

3. Align Marketing and Sales Strategies: To drive your prospects to the landing page you have to align your inbound and outbound strategies together.
   
   For instance, you can use CTAs in your blog posts to guide readers to your landing page. Similarly,  you can incorporate direct links in your cold emails to direct prospects to the same page.
   
   This unified approach will ensure you are funneling potential leads to a central point for effective engagement and tracking.

4. Prepare For Your Consultations: You can make the consultation process smoother by preparing beforehand. You may find it helpful to create a template or a process to quickly identify the prospects’s concerns and demonstrate the value you bring.
5. Focus on Conversion: When you wrap up the consultation call with your prospects, you should smoothly guide the prospect to the next positive action in the sales funnel.
   
   This can be inviting them to sign up for a free trial of your product/service so that they can experience firsthand its benefits. Or sending them a custom pricing proposal that they cannot pass.

Remember, even if you have not closed the deal at this point, you still have a valuable lead you can convert later. So, always keep following up on the prospects who have taken your free consultation.

3. Attend Conferences and Events

Attending relevant conferences and events is a great way for you to connect face-to-face with potential B2B prospects.

The in-person interactions allow you to build and nurture relationships and generate leads that may not happen through digital channels.

Additionally, industry events allow you to establish yourself as a thought leader. By sharing your insights, expertise, and best practices with attendees you position yourself as an authority, raising brand awareness and creating sales opportunities

Here are some tips that you can use to maximize your B2B sales lead generation opportunity when attending your next conference:

1. Find the Right Events: Do your research and identify the major conferences where you’re likely to meet decision-makers from your ideal customer profiles. It’s all about being in the right place to meet the right people.
2. Plan Your Goals and Objectives: You need to plan your goals and objectives that you want to achieve beforehand. Ask yourself, what is your purpose for attending the conference? Are you there for networking and identifying sales opportunities or just for education?
   
   Usually, you will have multiple objectives, so prioritize them, and identify the methods to achieve each.

3. Showcase Your Expertise: To grab your prospects’ attention prepare engaging presentations that highlight what you can offer. This is your chance to show potential leads why you’re the best at what you do.
4. Network To Get Maximum Value: You must be proactive and network with attendees during sessions, at booths, and social gatherings. Always look to start conversations as naturally as possible, get to know the attendees, what they do, their business, and so on.
5. Dive into Social Events: A great way to make valuable business connections is by joining networking events and discussions at conferences. Here you can meet and interact with decision-makers, potential clients, and peers from the same industry.
   
   These interactions allow for the exchange of ideas, insights, and contact information, creating avenues for future collaboration and business opportunities.
6. Follow-Up: After the event be sure to connect with your new connections via email or LinkedIn. You can also consider posting on social media to further your reach.
   
   Additionally, be sure to add contacts who seem like a great fit for your product or service, in your CRM to keep the conversation going.

Although you need to plan a lot when attending conferences and events, the face-time you get with key prospects makes it worthwhile to generate qualified B2B sales leads.

4. Start a Podcast

Podcasts can be a powerful sales lead-generation tool as it serves as an entry point for prospects to begin engaging with your brand.

Podcasting is all about converting interested listeners into leads and eventually into customers.

You can do this by sharing insights and best practices as well as interviewing industry experts. This will position you as an industry leader and increase your credibility among prospects.

Here are a few tips if you’re planning to use podcasting to get high-quality B2B sales leads:

1. Identify Your Niche: Before diving into podcasting, it’s crucial to identify a specific area within your industry to make your podcast stand out. This helps in attracting an audience that’s genuinely interested in your content.
2. Choose the Right Platform: The right platform can enhance your podcast’s reach and effectiveness. So, choose a platform that aligns with your audience’s preferences and your content goals. You should also consider factors like ease of use, distribution capabilities, and analytics features.
3. Develop a Consistent Format and Schedule: Consistency is key in podcasting. You need to decide on a podcast format and stick to a publishing schedule to keep your audience engaged.
4. Create Engaging Content: Your podcast should offer valuable insights and solutions to your audience. You should plan your episodes carefully, focusing on topics that are relevant to your niche. Also, be consistent in publishing and engaging with your audience through interactive segments.
5. Promote on the Right Channels: To increase your podcast’s reach, consider proactively promoting through social media platforms that your target audience frequently visits. You can also use email marketing to target existing prospects. 
6. Leverage Relationships: The key to leveraging relationships in podcasting lies in establishing strong connections with your audience. You can achieve this by actively responding to feedback from the audience, offering exclusive content, and creating interactive opportunities.
   
   Such engagement not only fosters a sense of community but also nurtures loyalty, transforming your listeners into potential leads.

7. Utilize CTAs and Lead Magnets: It is crucial to embed CTAs in your podcast that guide listeners toward actions like signing up for newsletters or downloading an ebook. This way, you can get their contact information effectively converting listeners into leads.
8. Analyze and Refine: It is important to track and analyze your podcast’s performance. Such analysis helps you to understand the preferences of your listeners and refine your content strategy for better engagement and lead generation.

These tips should help you effectively use podcasting as a tool for generating high-quality B2B sales leads.

By consistently delivering value through your podcasts, you’re not only building a loyal listener base but also establishing a sustainable pipeline of leads.

5. Try Cold Calling

Cold calling is another outreach technique that you can use to directly connect with prospects who have never had any contact with your business before.

The process of cold calling involves a phone-based conversation with your prospects about your business and how you can benefit them with your services or product.

This strategy is effective as it lets you directly connect with key decision-makers with a pitch tailored to their specific needs and interests. With this direct approach, you can be more impactful and establish a personal connection with the prospect.

Here’s how you can use cold calling as a lead-generating strategy to get B2B sales leads:

1. Build Strategic Call Lists: Before you start cold calling, it is crucial to have a list of prospects who align with your ICP. This ensures that you do not waste your effort calling people who do not need your B2B offering.
2. Leverage LinkedIn: You can turn to LinkedIn to help you gather more information on your prospects. This information will help you personalize your outreach, making your calls more relevant and less intrusive.
3. Script a Value-Centric Pitch: The pitch that you’re going to use matters a lot in cold calling. You can make your pitch more engaging and value-centric by directly addressing the common challenges and needs of your prospects.
4. Ask Questions: You are more likely to succeed in cold calling if you focus more on learning more about your prospects than directly trying to sell your offering. Ask questions that give you insight into their business, the challenges they face, and the processes they use. The more your prospect engages in a meaningful conversation, the more you can tailor your pitch.
5. Be Prepared For Objections: You should anticipate and be prepared to face and handle any sales objections beforehand to keep the conversation flowing smoothly. Some of the common objections or questions you might face are, “I’m not interested.”, “We’re already working with another provider”, “How did you get my contact information?”, etc.
   
   By preparing for these and other potential objections, you can maintain control of the conversation, and demonstrate understanding and respect for the prospect’s concerns.
6. Set Follow-Up Consistently: Be consistent in your efforts, and follow up with all your leads, it doesn’t matter if you and your prospect clicked or not.  You should focus your efforts on building relationships with your prospects and converting them into leads.

Every call that you make is an opportunity to learn more about your prospects’ needs. Always look for ways to refine your approach to make your next call even more effective.

Eventually, you will get to a point where you can convert your prospects into quality B2B sales leads through cold calling.

You Might Also Like – Cold Email vs Cold Call: Which is More Effective in 2023?

6. Make the Most of Account-Based Marketing

Account-Based Marketing (ABM) helps you focus on high-value accounts where your marketing and sales efforts count the most.

This strategy is about reaching out to the right customer segment (accounts) and turning them into valuable B2B sales leads and then into paying customers.

With ABM, you concentrate on accounts that promise the most revenue. This means your resources are invested in the most lucrative opportunities.

You can delve deep into the specific needs and challenges of your prospect accounts and tailor your messaging to resonate more effectively.

Additionally, in ABM you rely on analytics to guide your decisions. This helps you track progress, measure success, and fine-tune your approach for better results.

All these are what make ABM a winning strategy for B2B sales lead generation.

If you are planning to start ABM for your B2B business, here are some tips to help you land quality sales leads:

1. Identify Your Ideal Accounts: You should start by defining which accounts have the highest potential to boost your revenue. Consider factors like industry, company size, and potential for long-term partnerships.
2. Choose the Right Channels: To make the most of your ABM efforts you need to identify the most effective channels for communication with your target accounts. These channels can be social media, email, webinars, or industry events. This ensures your messages reach the right audience through the most impactful mediums.
3. Know Your Buyers Inside and Out: For each target account, develop a detailed buyer persona. Understand their specific needs and decision-making processes to tailor your approach.
4. Personalize Your Messaging: By addressing the unique challenges of each decision-maker, your messaging becomes more engaging. Use the insights you’ve gathered to make your communication as relevant as possible.
5. Bring Sales and Marketing Together: Silos are meant to be broken down, and encourage collaboration between your sales and marketing team. Your combined efforts should be focused on nurturing and converting these high-value leads.
6. Use Data to Your Advantage: Track metrics that matter – like engagement, lead generation rates, and conversion. This data is your compass, guiding you toward more effective strategies.
7. Always Be Ready to Adapt: ABM isn’t static; it evolves. You should be prepared to tweak and refine your strategy based on feedback and changing market dynamics.

In B2B, the quality of sales leads is more valuable than the quantity of leads. You can leverage ABM as a strategy to ensure the quality of your leads is maintained and ensure the growth of your business.

7. Sponsor Industry-Relevant Events

One of the most savvy ways to elevate your B2B sales lead generation is by sponsoring industry-relevant events.

This strategy is all about positioning your business in the heart of your industry, directly in front of your target audience. It allows you to showcase your products or services to potential clients who are already interested and engaged in your field.

By sponsoring events, you can draw the attention of potential leads who are key players in your industry. This gives you a chance to interact face-to-face with prospective clients and showcase your industry knowledge and thought leadership.

Your interactions with prospective clients will also give you immediate insights into what the market needs and wants. This invaluable information will help you tailor your offering and strategies.

Here is how you can leverage your sponsorship to get quality B2B sales leads:

1. Choose the Right Events: Select relevant events that align with your business goals and where your target audience is most likely to be present. Consider the event’s reach, reputation, and the kind of attendees it attracts.
2. Create Engaging Booths and Presentations: Your presence at the event should be memorable. Design an engaging booth and if possible, provide interactive presentations or demos that highlight your products or services’ unique features.
3. Promote Your Participation: Before the event, use your marketing channels to let people know you’ll be there. This can include social media announcements, email campaigns, and mentions on your website.
4. Network Effectively: While at the event, network, network, network! You should engage with attendees, exchange business cards, and make connections. Each interaction could lead to a potential sale or partnership.
5. Follow-Up Post-Event: The real magic often happens after the event. Make sure to follow up promptly with the contacts you made with personalized emails or calls referencing your interaction at the event.
6. Measure and Analyze Your Impact: Post the event, take some time to evaluate your return on investment. Assess how many leads you generated, the quality of these leads, and how many you could convert into actual customers.

Sponsoring industry-relevant events is about making your brand known, building meaningful connections, and positioning yourself as a leader in your industry.

With the right strategy and follow-through, you can connect with high-quality B2B sales leads that are integral to your business growth.

8. Try Social Selling

If you don’t want to go the offline networking route, go online!

With social selling, you can harness the power of social media to network and connect with prospects virtually.

If done right, it can help you build relationships, establish trust, and ultimately, generate B2B sales leads.

It can be a highly effective lead-generation strategy as it allows you to connect with potential clients in a more informal and personal way.

These connections can lead to more profound and meaningful interactions than traditional sales approaches.

Additionally, social platforms provide an avenue for immediate interaction. You can respond to queries, join conversations, and get instant feedback, which is invaluable for understanding your audience’s needs.

Here are some actionable steps you can take to maximize B2B sales lead generation with social selling:

1. Choose the Right Platforms: Not all social platforms are suitable for every business. Identify where your target audience spends their time and focus your efforts there. For B2B, 35% of B2B marketers thought that LinkedIn was the most important social media network.
2. Create Valuable and Relevant Content: After you select the platform, share content that resonates with your audience. This could be industry insights, helpful tips, or updates about your products or services. The goal is to provide value, not just sell.
3. Engage Actively with Your Audience: Don’t just post and disappear, engage regularly with your followers. Take some time to comment on their posts, answer their questions, and participate in relevant discussions. This interaction fosters trust and relationship-building.
4. Leverage Tools for Better Engagement: You can also consider utilizing social media tools for scheduling posts, analyzing engagement, and managing conversations. These tools can help you maintain a consistent presence and track your performance.
5. Personalize Your Outreach: When you reach out to potential leads, personalize your message to form a personal connection. You can use LinkedIn Sales Navigator to find the right prospects and also research the topics that matter and resonate with them.
6. Regularly Review and Adapt Your Strategy: Social selling is a dynamic strategy. Regularly review your strategy to see what’s working and what’s not. Be ready to adapt your approach based on trends, feedback, and changes in the social media landscape.

Social selling is a long-term strategy that, when done correctly, can lead to a steady stream of high-quality B2B sales leads.

By being authentic, engaging, and valuable on social platforms, you can open the opportunity for meaningful connections that can translate into successful business relationships.

9. Promote Your Expertise on Forums

Promoting your expertise on forums is similar to attending conferences and events. The only difference is that you will be doing it from the comfort of your office or couch at home.

Similar to attending conferences and events where you share your expertise with forums relevant to your industry can be a powerful way to showcase your expertise and generate B2B sales leads.

By actively participating in forums such as industry-specific LinkedIn groups, Quora, or Slack communities, you can establish yourself as an authority in your field.

This credibility draws potential clients towards your business.

Additionally, regular participation in forums keeps you informed of current industry trends and challenges your prospects face. This information is invaluable for tailoring your offerings and strategies.

Here are a few steps that you can take to effectively use forums for generating sales leads:

1. Identify Relevant Forums: Start by finding forums where your target audience is active. These could be industry-specific forums, professional networks, or broader platforms like Reddit and Quora that have dedicated sections for your industry.
2. Create a Valuable Profile: Your forum profile should clearly state your expertise and affiliation with your company. A well-crafted profile can make a strong first impression and encourage forum members to engage with you.
3. Contribute Meaningfully: Regularly contribute to discussions with valuable insights and helpful advice. Avoid overt selling; focus on being helpful and informative. Your contributions should demonstrate your expertise and add value to the discussion.
4. Ask and Answer Questions: You can engage with the community by both asking insightful questions and providing thorough answers. This two-way engagement shows that you’re not just there to promote yourself, but to be an active, contributing member of the community.
5. Share Relevant Content: If you have content like blog posts, whitepapers, or case studies that are relevant to a discussion, share them. Make sure that what you’re sharing genuinely contributes to the conversation.
6. Build Relationships: Use private messaging features to build relationships with other forum members. You can also connect with them on LinkedIn.
7. Monitor and Follow-Up: Keep track of your forum interactions. Follow up on any potential leads or contacts you’ve made through these interactions.

By sharing your expertise on relevant forums, you’re not just passively waiting for leads to come to you; you’re actively engaging with potential clients in their own space.

This approach helps you build credibility, trust, and a reputation as an industry leader, which are crucial in converting interactions into B2B sales leads.

10. Partner With Other Businesses

If you want to generate quality B2B sales leads at half the effort, then you should explore partnering with other businesses. 

In a business partnership, you collaborate with other businesses that complement your own. This way you get to tap into their customer base, exposing your brand to a broader audience.

It is a mutually beneficial relationship where you combine resources to open up new avenues for lead generation. 

Here are a few actionable steps you can take to use business partnerships as a lead-generation opportunity to grow your business:

1. Identify Potential Partners: The key is to find partners whose offerings can be combined with yours to provide enhanced value to customers. These can be companies that offer different but related services or products. 
2. Establish Clear Objectives: When entering a partnership, it’s crucial to have clear goals. What do you want to achieve in terms of lead generation? How will you measure the success of the partnership?
3. Create a Win-Win Situation: The best partnerships are those where both parties benefit. Ensure that the terms of the partnership are favorable and beneficial for both sides.
4. Develop Joint Marketing Strategies: You and your partner could Collaborate on marketing initiatives by hosting webinars together, creating co-authored content, and so on. Such collaborative efforts often result in a doubled impact and expanded reach.
5. Leverage Each Other’s Networks: By tapping into each other’s networks, you open doors to new introductions and referrals. This strategy can significantly broaden your reach, offering access to leads that might have been previously out of reach.
6. Set Up Regular Check-ins: It’s essential to have regular check-ins to assess the progress of your partnership. During these check-ins, take time to discuss the effectiveness of your strategies and explore ways to enhance your joint lead generation efforts.
7. Be Open to Evolving the Partnership: Business needs and markets change so be flexible and open to evolving your partnership to keep up with these changes and continue benefiting both parties.

Business partnerships, when executed thoughtfully, can be a powerful tool in your arsenal for generating high-quality B2B sales leads, fostering growth, and establishing your presence in the market.

5 Essential B2B Sales Lead Generation Tools to Grow Your Sales Pipeline

We have covered 10 strategies that can help keep your B2B sales pipeline filled with quality leads. Now let’s take a look at 5 essential tools that you can make your lead generation process much easier.

• Saleshandy for Cold Email Outreach
• Leadfeeder
• HubSpot Sales Hub
• SalesLoft
• Salesforce

1. Saleshandy for Cold Email Outreach

If you want to maximize your B2B sales lead generation with cold email outreach, then Saleshandy is an ideal choice.

With Saleshandy, you can easily send personalized emails that are engaging and resonate with your prospects. 

You can also automate your follow-up emails to ensure you engage with your prospects with timely communications. This increases the chances of you getting a response from your prospects.

You can track key cold email metrics like email opens, clicks, and replies, which helps in gauging the prospects’ engagement and interest.

This data can be valuable in understanding which leads are more interested and worth further nurturing.

You also get various other features like an email deliverability toolkit that’ll help keep your email away from the spam box.

Key Features In Saleshandy

Cold Email Automation: You can easily automate the process of sending emails with Saleshandy. By default, the platform will automatically send an email randomly once between every 60 – 190 seconds.

But you can change this at any point in time. This controlled automated process ensures your emails do not end up in the spam folder. It also saves you a lot of time and effort when compared to manual outreach.

Sequence Score: When you start creating your cold email campaign, you might ask yourself “Is my campaign optimized for the best result ?”

It would be great to have someone guide you to create the best cold email campaign, wouldn’t it? Well, that’s exactly what Sequence Score does.

Saleshandy’s Sequence Score will give you a clear idea if your campaign is optimized to bring the best results possible.

It scores your cold email sequence based on various parameters and best practices that are needed to run a successful sequence. The best part, you also get suggestions on how you can easily improve your score.

Sender Rotation: When you send too many emails from a single email ID, it can badly hurt your deliverability. You can easily overcome this by using a tool like Saleshandy that allows you to connect multiple email accounts.

The Sender Rotation feature can help you scale your cold email outreach by spreading the volume of cold emails.

Centralized Inbox: Now you know that having multiple accounts linked to your cold email tool can help you scale and improve deliverability.

But if you have to go through each inbox one by one then you are going to have a tough time.

This is where having a cold email tool with a centralized inbox that connects all your email accounts can be really helpful. And, that’s exactly what Saleshandy’s Unified Inbox does.

The Unified Inbox brings all the email responses from all your accounts into one place. This helps you stay organized and stay on top of your B2B sales lead generation game.

Email Personalization: You can easily personalize your cold email by adding the prospect information using the Merge Tag feature in Saleshandy. These tags are like pointers to information such as first name, company, and so on.

By personalizing your emails, you can show your prospects that you are ready to talk to them and understand their specific needs.

This makes your emails more engaging and can significantly increase your open rates.

Spintax: If you want to create variations in words and sentences within your cold email, then the Spintax feature is what you need. This reduces the number of email copies you have to write.

To use this feature you have to type the variations between {spin} and {end spin}, separated by a vertical line | (pipe).

For example, {spin} Hey there | Hello | Hi {endspin}

Auto Follow-Up: Follow-up emails are a must in cold email outreach. By consistently following up on prospects, you can improve the chances of getting a response back.

That said, it can be very daunting to send manual follow-ups to your prospects.

This is where Saleshandy can help you with the Auto Follow-Up feature.

Additionally, you can easily personalize and schedule your emails according to your prospects’ time zones.

This will ensure your emails resonate with your prospects and reach them at the best time possible, increasing your chances of getting a response.

2. Leadfeeder

Leadfeeder specializes in identifying companies visiting your website and turning anonymous traffic into actual company names.

It goes further by revealing the behavior of these companies on your site, even tracking remote employee visits.

You also use Leadfeeder to qualify high-potential leads with custom segmentation, focusing on the most promising visitors based on their web activity.

Additionally, you can connect directly with decision-makers from your target companies. Plus, Leadfeeder also integrates with major CRM and marketing tools, so your sales team can get the intel they need, right where they need it​.

3. HubSpot Sales Hub

HubSpot Sales Hub brings together all your lead and prospect details, interactions, and deal progress in one place.

With features like lead scoring and pipeline reporting, it’s pivotal for identifying and nurturing sales-ready leads. The CRM integration organizes all prospect interactions, and automated workflows ensure no follow-up is missed.

4. SalesLoft

SalesLoft allows you to build and nurture prospects in the sales pipeline by automating outreach and follow-up sequences. This ensures that no lead is forgotten and that each prospect receives timely, personalized communication.

SalesLoft’s Deals feature helps you prioritize your efforts on the most promising leads and opportunities. Additionally, the platform can also provide insights that can be used for coaching the sales teams.

This ensures they are engaging leads effectively and moving them through the sales funnel efficiently.

5. Salesforce

Salesforce Marketing Cloud uses AI to help you craft personalized messages for diverse channels.

It also seamlessly integrates with CRM and manages and automates campaigns across all fronts – email, ads, mobile, web – for a unified lead engagement strategy.

It’s the tool that aligns your organization’s marketing and sales teams for lead generation, turning high-value accounts into engaged customers.

Ready to Acquire More Sales-Qualified B2B Leads?

Now that you’re equipped with a variety of effective strategies and essential tools, you’re well-prepared to acquire more B2B sales leads.

Initially, you might find it hard to find ideal prospects who can be readily converted into leads. But eventually, with the right mix of tactics and tools, you can create a steady stream of high-quality leads.

The key to generating quality sales leads is to understand your prospects’ needs and position your offering as the key to their challenges.

Implement these strategies, and watch as your lead generation transforms, bringing in more qualified leads than ever before.

Frequently Asked Questions (FAQs)

1. What is B2B sales lead generation?

B2B sales lead generation is a process where you identify businesses that can potentially become your customers in the future. The goal here is to create a pipeline of companies that may benefit from your offering.

This process usually involves a combination of strategies like cold email outreach to reach a wide list of prospects with personalized emails. You can also attend conferences and use them as a platform to share your expertise to build trust and relationships directly with your prospects.  

2. How do you generate new sales leads in B2B?

You can generate good quality sales leads for your B2B business by leveraging a few strategies like cold emailing, offering free consultations, starting a podcast, cold calling, and more.

You can also use various tools like LinkedIn Sales Navigator, Saleshandy, and HubSpot to research, reach out, and nurture more sales leads.

3. How can you measure the success of your B2B sales lead generation campaigns?

You can measure your success in B2B lead generation by tracking and evaluating key performance indicators (KPIs) such as lead volume, lead quality, conversion rates, and cost per lead.

In addition to this, you can also track your sales revenue and pipeline health to assess the effectiveness of your campaigns​.