Sending HTML email templates from Gmail is complex and inefficient. HTML templates come in really handy for adding graphical elements like company logo, product images, etc.
While it is possible to attach images in Gmail, these images wouldn’t be responsive. Non-responsive images and content wouldn’t look the way they are intended to, on different screen sizes. HTML code automatically scales your content to match the screen size on your recipient’s side.
How to send HTML email templates in Gmail?
Gmail doesn’t render the HTML codes perfectly. Your recipients will receive the HTML in a very raw format, but by following the steps below you can create and send perfect HTML in Gmail.
Step 1 – Create your HTML code file
Step 2 – Check your file in a new browser
Step 3 – Copy & insert content in the compose inbox
Step 4 – Send your HTML email
Step 1: Compose your HTML code and save it as an html file
Pro tip: Make sure there is no additional formatting in your file. Just plain text.
Step 2: Now, right-click on the file and open it in a new browser.
Check if your HTML code is well-formatted and is exactly how you wanted.
Step 3: Copy the entire content from the browser (Ctrl A) and insert it in your compose inbox.
Step 4: Now, simply send your HTML email.
Pro tip: Test before sending your HTML email. You can send your first email to someone from your team to make sure it’s perfect.
Why should you send an email newsletter using Gmail if you have a limited number of recipients?
It is indeed easier to create and send your newsletter’s HTML emails using services like MailChimp or GetResponse. But this makes your emails prone to be delivered into Spam or Promotions folders. It’s because these services use public servers that send hundreds of thousands of emails every second, most of which would be reported as spam.
When these emails are sent from your Gmail/Gsuite account, they’re highly likely to be delivered in your recipient’s Primary inbox folder. Since Gmail servers don’t send out mass emails like some other services, emails sent using Gmail are assumed to be important for the recipient.
Read this article — How To Send A Newsletter With Gmail Effectively to start sending your newsletters from Gmail.
But, if you have a list of 10k recipients or more, then you can not send a newsletter email to all the recipients in one day.
Gmail/Gsuite accounts have limitations in terms of their sending rates and limits. Google limits every Gmail account to send 500 emails, 2000 for Gsuite.
So if you have limited recipients, you can send an HTML email template in Gmail using Saleshandy.