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Top 8 Email Personalization Tools for Cold Email Outreach

15 min read
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Hey Sara! Finding the best email personalization tools?

Wait! You’re not Sara??

Oops!

But think for a second about how it would feel if you were, in fact, Sara. This opening would have felt so personal and direct, right?

That’s personalization in a nutshell.

However, personalization is not that easy.

It takes a fair share of time to research and know about your prospects. Then you need to use that information to create and approach them with a personalized email.

It’s possible to do that for one client or, let’s say, two. But how do you scale your personalization campaign to 10, 100, or even 1,000?

That’s why you should go with an email personalization tool.

In this blog, I’ve done the research and testing. So, you just need to read through it and choose the email personalization solution that matches your requirements.

Email Personalization Tools: TOC

Top 3 Email Personalization Tools Compared

Here’s a short comparison of the top 3 email personalization tools among the 8 I have compared in this blog. If you want a detailed comparison, just scroll down.

ToolKey FeaturesPricing (Billed Annually)Best for
SaleshandyMerge Tags

Spintax

Personalization Score with Email Writing Assistant.

Add Custom HTML

Sender Rotation

A/Z Testing
$25/monthIdeal for Agencies and Businesses of all sizes.
SmartleadSender Rotation

Spin tags

A/B Testing

SmartAI Bot

Variables
$39/monthBest for small or medium businesses and agencies.
LemlistText Variable

Personalized Images

Dynamic Landing Pages

Liquid Syntax

Video Variables
$55/monthSuitable for businesses with big marketing budgets.

My List of Top 8 Email Personalization Tools That Can Help Scale Your Efforts

So, the tools mentioned in this list will work fine for normal email campaigns. However, I won’t be giving priority to regular cold emailing features.

Instead, I’ve ranked this list based on each tool’s personalization options and how easy it is to adapt to your campaign.

To stand apart, many salespeople leverage AI to improve their cold emails. I’ve done the necessary research and have penned how effective all these features will be in creating dynamic email content.

These are the Email Personalization tools that I suggest for your successful cold email campaigns.

  1. Saleshandy
  2. Smartlead
  3. Lemlist
  4. Instantly
  5. Woodpecker
  6. Snov.io
  7. Reply.io
  8. QuickMail

1. Saleshandy

G2 rating: 4.6/5⭐

Saleshandy is an all-in-one cold email software that will help you personalize your outreach emails, making them feel like 1:1 interactions with your prospects.

What Personalization Features Does It Offer?

The main purpose of email personalization software is to save time on your outreach campaigns while not compromising on the quality, right?

Well… Saleshandy delivers that perfectly, thanks to all these features:

  • Variable Tags: Variable tags let you hyper-personalize your cold emails by dynamically changing values for each mail.
  • Merge Tag: Merge tag opens a wide range of personalization. Instead of manually typing every recipient’s name and other data, you can add Merge tags and it will source the information from the CSV. You can even add images and videos using Merge tags. That’s not all! You can even add custom tags to suit your requirements!
    Personalization Features in Saleshandy - Merge Tag, Spintax, and Variable Tag
  • Spintax: Spintax will make it easier for you to create variations of sentences and words, thus making your content unique.
  • Content Guide: Writing a cold email is a balancing act. You need to have the perfect blend of professionalism and personalization to get your prospect’s attention. The built-in content guide makes it easy by giving instant feedback based on your content.

To further increase the success of your email campaigns, there’s also Multi-variant testing, with which you can test up to 26 email variants and from there, choose the best-performing ones.

Apart from these features, there’s Whitelabel, which will help you add credibility to your emails by letting you use your brand logo, name, and domain.

Furthermore, Saleshandy has various other features for cold outreach, like an entire deliverability suit to make sure your emails land in inboxes, etc.

You can read more about it in our Saleshandy Review blog.

It also has an inbuilt Lead Finder with a humongous database of over 700M+ B2B leads. With this, you can efficiently prospect within the same platform and get all the details needed to personalize your emails.

Pricing (Annual Pricing)

Saleshandy offers both monthly and annual plans. There’s also a 7-day free trial before finalizing your decision.

  • Outreach Starter: $25/month
  • Outreach Pro: $74/month
  • Outreach Scale: $149/month
  • Outreach Scale Plus: $219/month

What do Users Have to Say?

“Key features like email tracking, templates, and personalized follow-ups help streamline the process and boost engagement rates.”

Read the full review on G2

2. Smartlead

G2 rating: 4.6/5⭐

Smartlead is another contender in our list, offering email outreach solutions from start to end. It offers features such as unlimited mailboxes and warmups.

Along with that, Smartlead also offers some AI-powered personalization features for their email outreach.

What Personalization Features Does It Offer?

Smartleads offers some very useful features that can help you personalize your email. Some of these features include:

  • A/B Testing: While it’s now a common feature, Smartlead uses AI to see which variant performs the best and automatically prioritizes that.
  • Variables: Variables are best to personalize as per your requirements. If that’s not enough, you can even add custom ones.
  • Custom Template: If you are confused about creating a template, you can use the built-in ChatGPT integration to create a template. There’s even an option to save your templates for future use.
  • AI-Driven Personalization: You can use Smarlead’s AI features to generate persona-specific copies for your emails and replies.

Features in Smartlead.ai's cold email sequence builder - A/Z testing and variable tags

Pricing (Annual Pricing)

Smartlead provides a free trial, but after that, you will have to pay for their plans. Here are their plans. Here is what their plans look like:

  • Basic plan: $39/month
  • Pro plans: $80/month
  • Custom plan: $148/month

What do Users Have to Say?

“Pre-designed templates are cool and a helpful advantage, especially for those new to cold emailing.”

Read the full review on G2

3. Lemlist

G2 rating: 4.5/5⭐

Lemlist is a multi-channel outreach tool that will help you automate your LinkedIn and cold email outreach process. It will also provide the necessary scripts and templates for outreach calls.

What Personalization Features Does It Offer?

Lemlist offers plenty of personalization features, and here are some that impressed me:

  • Dynamic Landing Page: Lemlist offers the ability to build personalized landing pages based on your leads. Here, you can add embedded calendars, assets, or CTAs.
  • Personalized Images: This is a killer feature where you can insert images with your leads’ names, logos, and website screenshots. 
  • Advanced Conditions: You can tailor your outreach process at scale based on the response from your prospect’s interaction with your campaign.
  • AI Variables: With AI Variables, you can write personalized messages based on the available data of your lead. If you have an OpenAI API, you can add it to Lemlist and further increase its use of AI.

Lemlist personalization features

Pricing (Annual Pricing)

Lemlist subscriptions for monthly, quarterly, and annual plans, all of which accompany a 14-day free trial. Here are the plans:

  • Email pro: $55/month
  • Multichannel expert: $79/month

Apart from that, there’s also an enterprise plan, which is exclusive to the annual subscription.

Note: Once you have reached your plan limits, you will be required to pay an additional $9 for every email per month.

What do Users Have to Say?

“It’s the only platform I’ve found that allows you to create multi-channel campaigns that send emails, LinkedIn invites, LinkedIn Messages and voicemails all in the same campaign.”

Read the full review on G2

4. Instantly

G2 Rating: 4.8/5⭐

Instantly, as a solid cold email outreach tool, and is praised for its ease of use. We have even reviewed Instantly, where we have gone into detail about its features.

Let’s look at how it performs when it comes to email personalization features.

What Personalization Features Does It Offer?

Instantly, it is equipped with features such as Mergetag and Spintax. They are pretty good at personalizing your campaigns. However, these features caught my attention more:

  • AI Prompts: For this, you need to have an OpenAPI key, and after adding it, you will be able to add AI prompts or create templates according to your requirements.
  • Personalized Media: The tool offers support for adding images and videos catered according to your leads.
  • A/Z Testing: You will be able to test multiple variables simultaneously and, from the analytics, choose the one that works best for scaling your campaign.

Instantly personalization features

Pricing (Annual Pricing)

Although Instantly provides a free trial for a limited time, where most of the features are limited. However, you can only use features such as A/Z testing, API, and integrations if you have subscribed to the top plan, which seems a bit expensive and unfair.

Regardless, let’s look at the plans they have to offer:

  • Growth: $30/month
  • Hypergrowth: $77.6/month
  • Light Speed: $286.3/month

There’s also an enterprise plan for businesses who want to do large-scale cold email campaigns.

What do Users Have to Say?

“I can send thousands of emails daily without worrying about hitting spam folders, thanks to their smart warm-up and email health tools.”

Read the full review on G2

5. Woodpecker.co

G2 rating: 4.3/5⭐

Woodpecker is another well-known cold email platform that you can use to send personalized cold emails.

Apart from personalization, you can use Woodpecker to do email verification, warm up, and track your deliverability.

Recently, Woodpecker has also launched its B2B database with over +1 billion B2B leads.

You can use this to find leads relevant to your business.

But we are here to look at what personalization features Woodpecker offers.

What Personalization Features Does It Offer?

While Woodpecker.co might not have many personalization features, it still has some useful ones like:

  • Persana AI: Woodpecker.co has integrated PesanaAI, with which you can find leads, scrape necessary information about them, and then use it to write personalized emails. However, you need a Persana’s Growth account to access these features.
  • Spintax: Woodpecker has the trusty Spintax feature, allowing you to generate sentence or word variations. With this, you will be able to make your emails unique.
  • Snippets (custom fields): These are essentials to personalize each email based on data from your prospects. You can even add custom HTML codes. There is even a feature called Snippet fallbacks. As the name suggests, it prevents you from sending a faulty email if there’s a missing snippet.
  • Personalized Images and Videos: Similar to other solutions, you can add customized images and videos based on your leads.

Pricing (Annual Pricing)

Woodpecker.co has both monthly and annual plans. Apart from that, there’s also a 7-day free trial. Apart from that, you can choose from any of the following plans:

  • Starter: $20/month
  • Growth: $56/month
  • Scale: $126/month
  • Max: $6,666/month

What do Users Have to Say?

“Having all emails validated for me and my clients – automated and free – is a huge time and money saver!”

Read the full review on G2

6. Snov.io

G2 rating: 4.6/5⭐

Snov.io is a sales acceleration platform that consists of tools like email finder, multichannel campaigns, sales CRM, and many more.

Apart from that, it offers integration with over 5000 tools with the help of Zapier to make your workflow easy. That’s said, is it good for email personalization?

What Personalization Features Does It Offer?

Snov.io offers some interesting features that you won’t be able to find with other tools. What are they? Well, I have mentioned the ones that grabbed my attention:

  • Custom Fields: With this, you can add additional information about your prospects, which will be useful for personalization.
  • Email AI: Similar to many other email personalization software on the market, Snov is also equipped with AI, which will help you craft emails based on the information about your leads.
  • Spintax and Variables: Yes, with the help of variables, you can personalize your email outreaches. Snov.io even has support for custom variables.

Pricing (Annual Pricing)

Starting from a monthly trial plan with no extra charges, Snov.io offers both monthly and annual plans. Here are the price categories:

  • Starter: $30/month
  • Pro: $75/month

What do Users Have to Say?

“We use their tools to generate leads from LinkedIn and contact them from both the LinkedIn platform and via email”

Read the full review on G2

7. Reply.io

G2 rating: 4.6/5⭐

Reply is a cold outreach tool that can help you connect with prospects using multichannel conversations.

Let’s dive deep to understand how Reply’s personalization can help you.

What Personalization Features Does It Offer?

Yes, Reply.io offers multi-channel outreach. But none of that will be effective if it doesn’t have any personalization features.

Thankfully, Reply.io does come with many useful features for personalization. Some of them include:

  • Jason AI SDR: With this AI, you can personalize your messages based on your goals. It will rotate certain information similar to variables. AI can even personalize single or multiple emails at the same time.
  • Spintax: Another good feature that will aid you in creating dynamic email content. With the help of AI, you will be able to improve the effectiveness further.
  • Variables: Reply.io also offers templates and variables, making composing emails based on your requirements easy.

replyio personalization features

Pricing (Annual Pricing)

Reply.io has different plans for different professionals, both monthly and annually.

So, let’s look at their plans:

  • Email volume: $49/month
  • Multichannel: $89/month (per user)
  • Agency: $166/month

Among these plans, only Multichannel offers a free trial. If you are an agency looking for bigger plans, Reply.io does provide custom plans based on your requirements.

What do Users Have to Say?

“The platform is great along with the warm-up and unlimited email feature. Their recent conditional sequence features help me create complex sequences easily.”

Read the full review on G2

8. QuickMail

G2 rating: 4.7/5⭐

QuicklMail is a powerful automation tool that lets your email reach the right person without letting it end up in spam.

To avoid spam, one thing you need to focus on is to keep your emails personalized. Let’s look at how QuickMail will help us with that.

What Personalization Features Does It Offer?

QuickMail has many features that will make it easy to personalize emails by following the best practices. Here are some features that caught my attention:

  • Reword with AI: This feature automatically rephrases every email sent from your campaign. Doing so will prevent your campaign from being flagged as spam by the email tools, as well as keep each email unique.
  • AI Drafting Replies: Another interesting AI feature, which as the name suggests, helps you with writing replies that match the tone and prompts you’ve set in your account. It will also help you find the right words or keep up with long email threads.
  • Liquid Syntax: With this, you can easily personalize and create dynamic emails based on the prospect info, tags, and attributes.

Pricing

QuickMail, as of now, only offers monthly plans and is split between single and agency use.

Here are all the plans offered:

  • Single Basic Plan: $49/month
  • Single Pro Plan: $89/month
  • Single Expert Plan: $129/month

What do Users Have to Say?

“Their platform is fast, user-friendly, and continuously updated with features that meet user needs and market demands.”

Read the full review on G2

Personalize Your Emails at Scale

In order to stand out from the competition, the best solution is to personalize your email. It’s human nature to listen to the advice of someone who understands our problems.

If you have done proper research about your ICP and then used these email personalization tools to offer a solution, there’s a high chance that you can convert your prospects into leads.

Okay, but what is the best email personalization tool?

I would suggest asking yourself: What do you want?

Because every business has different goals, and thus, your needs can be different.

It’s best to experiment with multiple variables along with scaling your campaigns.

However, if you want to do a multi-channel scale and let AI take over most of your personalization efforts, you can also check out Lemlist.

Email Personalization Tools: FAQs

1. Why Should I Personalize My Email Copies?

Personalized subject lines can increase open rates by up to 26%. Which also means an increase in response rates. So, if you create emails addressing recipients’ interests or needs, there’s a high chance you can convert them as your clients.

Furthermore, personalization allows your emails to stand out in crowded inboxes, ensuring they capture attention and generate better results. Overall, personalization creates a stronger connection with your audience, boosting the effectiveness of your email marketing campaigns.

2. How to Personalize My Emails?

To personalize your emails effectively, you need to know your audience. This will help you understand their pain points and thus help you place your product or service as the perfect solution.

Addressing them with their name and position and sharing how you understand their business problems are some tricks in email personalization.

3. Which Is the Best Software to Personalize Emails?

Choosing the best software to personalize emails depends on your business size, goals, and technical requirements. I have compared the best tools in the market in this list, which will be helpful for you.

However, if you are looking for a short answer, try Saleshandy. It offers some great personalization features, such as variables, personalized images, and even a content guide to help you run the best email campaigns.

 

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