Often while starting a new business, building a product to solve a problem is prioritized first – not marketing and selling it. While it makes sense to do so, building a product alone won’t help you generate revenue. A lot of startups tend to fail due to lack of traction and customer demand – 42% of the reason(as per CB Insights Survey) being no market need for the product. Under such circumstances, it would really pay to know how to find your first 100 customers.
For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face.
Referred customers were found to contribute 25% more margins in sales compared to all other customers.
If your customers are happy with your product, they are likely to talk about it with others who might find it useful. When you close such customers who’ve been introduced by existing customers, you have effectively got a referral sale. In theory- your client has done the selling for you, without you spending a penny.
What is the most preferred mode of communication for professionals? Emails!
86% of business professionals prefer to use email when communicating for business purposes. A major reason why a majority of Recruiters opt for emails to communicate with potential candidates.
When you are starting a business, you have so many responsibilities that it’s easy to feel torn apart.
Financing, marketing, customer communication, business operation, and other tasks are hard to manage without assistance.
Most startups don’t have the resources to hire separate teams of specialists for every one of the above tasks.
Marketing Automation is the process of letting the technology work as your marketing team. In this digital era, if you are well versed with the right tools, you can single-handedly automate your marketing at an international level sitting in your office sipping coffee.
I use the following tools/websites for the growth of my company. Hope you will find them useful.
Here we go…
Running a business is never an easy task, and it requires a lot of attention and hard work. In addition, every business must strive to make a name for themselves and stand out in the competitive crowd. The first step toward achieving that goal is building a brand that will bring your target audience together and form a community of loyal customers, which will last for years to come.
Luckily, social media offers a passage to the heart of the business world and a way to bring your brand closer to its desired audience. But, in order to use social media to its fullest potential and promote your brand accordingly, it has to be done the right way, which will require more than just good planning. Here are a few ways you can promote your brand on social media.
Have you ever been in a situation where you wanted to write an email but send it later in the day or week? Maybe you wanted to send out a birthday email or a work anniversary email and delay its delivery until the actual day. It could even be a simple email to possible prospects in different time zones. These are some of the situations where the Gmail delay send feature comes in handy. A feature that lets you schedule your emails or in other words snooze your emails.
Recruitment is the one thing that every firm, Big or Small, Privately Owned or Public, has in common. Every firm needs its employees whether it is an Office Boy, Engineers or Managing Directors. Employees are an integral part of any company. There is an African Proverb that fits in perfectly here: “If you want to go fast, go alone. And if you want to go far, go together.”
There’s no denying the marketing power behind the Instagram platform. You have no idea how images & videos posted on Instagram can enhance your customer’s experience. Have you ever considered using these powerful Instagram Automation Tools to make your brand visible to a whole new market?