3 Stage Proven Recruitment Strategy to Boost Results

What is the most preferred mode of communication for professionals? Emails!

86% of business professionals prefer to use email when communicating for business purposes. A major reason why a majority of Recruiters opt for emails to communicate with potential candidates.

Conducting a recruitment email outreach campaign is an effective recruitment strategy but there are certain facets that need to be taken care of to ensure results, especially if you are sending out a few hundred emails to potential candidates. Your campaign needs to be personalized, to the point and automated to ensure maximum productivity. Hence you would require a few management tools to be most successful. In this blog, we will guide you on how to execute and make the most of this recruitment strategy. (more…)

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How we Earned 100+ Dofollow Quality Backlinks in a Month using SalesHandy

With every business, every industry going digital we all know how important it is to make a digital presence of the company/business. Everyone turns to Google. Be it personal questions, travel queries or even the smallest things like “How to open a can.” And with Google’s newly launched “near me” boolean which help refines searches and gives you the location of businesses in vicinity based on the query you asked. And with Google getting smarter, every business/company has to cope up with it. And the same rule applied to us too.

We had to keep up with Google’s changing algorithms and SEO requirements. And to do so, we set out on a voyage to gain as many backlinks as we can because the one thing that hasn’t changed with Google’s algorithms is the importance of backlinks. But we made sure that they were dofollow backlinks and the legit ones.

Here’s our journey to how we scored 100+ dofollow backlinks under a month in the form of infographics because we know our audience loves those. And we did all of this with some tools like Ahrefs, Hunter.io and SalesHandy’s Mail Merge Campaign feature. Without further ado, here you guys go:

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PayPal: The World’s Number 1 Online Payment System

PayPal, the world’s most popular online payment system, allows businesses and individuals to transfer funds electronically. Having passed a pretty troubled journey, including fraud, lawsuits and many government regulations, the company has never stepped back from its path to success. It wasn’t even a year after its inception when PayPal entered the charts of NASDAQ with $13 per share. Then, in 2002, the company famously merged with eBay for the fine price of $1.5 billion, coming to be eBay users’ only payment option. The rest is history!

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Email Marketing Cheat Sheet

You don’t need us to tell you how important email marketing is, right? With 4 billion accounts around the world, the humble email is still the most powerful direct marketing medium despite the advent of social media with 90% of internet users frequently checking their emails. Marketers are only just starting to realize the full potential of emails and this cheat sheet puts together all the key elements in one place to save you going on a wild goose chase. If you are sending an email campaign for the first time, you can download this Email Marketing eBook for Beginners by DesignWebKit to clear your idea about it.

  • Personalization – Why should you make your emails personal. Segment your lists and tailor emails to the interests of your customers.
  • Automated emails – How you can set them up and make them work for you. Avoid the spam folder too.
  • Recovery – Using email marketing to win your customers back and reduce your abandoned cart rates.
  • Mobile friendly – More and more people are looking at emails on mobile devices. So it’s more important than ever to format your emails correctly.
  • Testing – Explaining the importance of testing your emails and how to set them up.

As you will see setting up a winning email marketing strategy doesn’t have to be over-complicated or expensive. Taking guidance from the infographic below, you can make emails generate revenue for your business with an ROI of $44 for every $1 spent – no other communication tool can generate a return like this.

 

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Sales Insights and Trends Expected In 2015-16

Velocity and meticulous execution- these are the focal points on which 2015-16 sales will be pegged on. It will be about accelerating the velocity of sales cycle besides the number of orders received.  The trend ushers in a period of brilliant sales execution, where each sales stage is very critical.  Although various trends may differ, especially depending on the industry you are business is, there are several things that will shape sales environment for 2015-16. (more…)

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