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Marketing

6 Tips to Maximize the Use of Instagram to Grow Your Online Presence

In April of this year, Instagram reached 700 million monthly members, making it the most popular social network in the world. Because of this, Instagram is now a hot marketing target for businesses interested in reaching consumers. The image-sharing social network’s demographic is especially notable since 90 percent of the site’s members are under the age of 35.

But connecting with customers on a site that operates primarily on images can be difficult. It’s important to fully understand Instagram’s customer base in order to post in ways that will engage them. Here are a few ways brands can make the most of Instagram as a marketing tool:

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Marketing

13 Proven Ways to Increase Website Traffic

This is the age of transformation. We are changing and with us, the way we do business or do anything, in particular, is also changing at an astonishing rate. Now, everything is available on the internet. Every business, service provider or even individuals have their websites. And it doesn’t end there. You have to attract the traffic to your website. The success of many businesses depends on that. And here are the ways to increase website traffic:

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Email Infographic Marketing

Email Marketing Cheat Sheet

You don’t need us to tell you how important email marketing is, right? With 4 billion accounts around the world, the humble email is still the most powerful direct marketing medium despite the advent of social media with 90% of internet users frequently checking their emails. Marketers are only just starting to realize the full potential of emails and this cheat sheet puts together all the key elements in one place to save you going on a wild goose chase. If you are sending an email campaign for the first time, you can download this Email Marketing eBook for Beginners by DesignWebKit to clear your idea about it.

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Marketing

Organic vs Paid Advertising: Know your Marketing Strategies

[vc_row][vc_column][vc_column_text]There are many marketing strategies online, but they all boil down to organic marketing or paid advertising. And the debate between the two marketing strategies and their role in business growth has been going on for some time.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]A few of the most common questions that we face in building our company’s marketing strategy are :

  • Which of these two provide a better marketing value?
  • Which of them will get me the most out of my investments?
  • Should I wait for it or aim for instant results?
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Email Marketing

Essentials of Email Marketing Strategy for Startups

Today, Internet is taking over just about everything. Commerce has turned into E-commerce, Sales into Inside Sales, Businesses are now Startups and Social Media seems to have taken over Emails. But when it comes to marketing, Change is a bit slow. You cannot ignore the significance of email marketing that still ranks among top numbers. Hence, a good Email Marketing Strategy is a must for any business. For example, leading digital agencies like Madrivo use Email for lead generation,  customer acquisition, brand awareness for their firm & clients and it is also their main traffic source. Here is the chart showing a comparison between Social Media and Email Marketing:

Email Marketing Strategy for Startups

If you want to create an effective email marketing strategy for your startup, here are few key tips for you to know and follow:

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Growth Hacking Marketing Tools

Instagram Automation Tools to Grow your Business

There’s no denying the marketing power behind the Instagram platform. You have no idea how images & videos posted on Instagram can enhance your customer’s experience. Have you ever considered using these powerful Instagram Automation Tools to make your brand visible to a whole new market?

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Marketing

How You Can Generate Leads With Social Media

Generating leads is nothing new. Professionals have been knocking on doors, sending out mail, and making phone calls to generate leads long before it became main stream online. The internet has changed a lot, including the way companies generate leads. Those older tactics are still relevant to a large degree, but businesses must learn to accommodate for the new generation if they want their marketing efforts to be successful.

At the same time, this new generation is less responsive to advertisements than any before, including online advertisements. How then do businesses generate leads and attract new customers if their advertisements aren’t having their full effect? (Check out these website optimization techniques to increase business leads.)