Sales prospecting is tough — a lot of effort goes into finding new customers to reach out to. What often undermines sales prospecting efforts is outreach, with emails landing in your prospect’s spam folders. This is especially the case with Gmail, which further segments your emails into lesser engaging categories like promotions, apart from spam filtering. Globally, 17% of emails sent never make it to the Primary inbox folder due to spam and promotions filters. So you might be wondering, how to stop emails going to spam in Gmail?
Do you send out a lot of cold and warm sales emails, and get low open rates, and responses like “I found your message in the Spam/Promotions folder”? Turns out – hitting send on the emails isn’t good enough to have them get straight to your prospects. You need to improve your email deliverability too.
With the majority of professional communications happening over online mediums, email makes for an important part of sales operations. Most of which comes down to following-up and nurturing, which when executed using email sequence, can generate great results.
For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face.
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Choosing the better email service provider between G suite vs Office 365 can be tough – since both platforms are pretty commonly used. According to the recent data by Statista, Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%.
Linkedin is the largest professional network in the world with over 700 million active users. There’s a lot of potential if you were to conduct Linkedin prospecting and find your next set of customers on the platform. 89% of B2B marketers are already using Linkedin for lead generation and 62% state that it generates 2X more leads than the next best social channel.
Email is one of the most efficient communication channels professionals use. It is fairly versatile and has features that help you communicate multi-dimensionally among your recipients.
CC and BCC in the email are two such features. Many professionals don’t use it to its full potential. So we’ll cover step-by-step instructions on using CC and BCC in your emails for Gmail. You can access CC and BCC on every email service, but we will be covering this guide on Gmail, and everything here would apply to your email service as well.
It’s easy to ignore how important follow-up email subject line (and following-up, in general) is to your outreach. If you need a response from contacts you don’t know personally, you’ll have to send multiple follow-ups after getting the first email ignored. Follow-up persistence pretty much dictates sales outreach efficiency — as Robert Fillmore quotes, 96% of deals close after the 5th touch.
Marketers send email newsletters to build relationships with their subscribers. They share the latest business trends and updates of products and services for continuous nurturing. 31% of B2B marketers find email newsletters to be their best lead nurturing strategy.
There are tons of tools available for sending email newsletters, but it’s either costly or inefficient. Small and medium scale businesses cannot afford these tools, thus they prefer Gmail.
So do you want to learn how to send a newsletter with Gmail?