Even after the evolution of many internet messengers and other mediums of sending messages, email communication is staying apart from the whole league and is having a top priority base when it comes to Business Communication. According to recent data of Radicati, 128.8 billion business emails are sent and received every day. Having said that, 81% of SMBs use email as the primary source to communicate with their clients.
But what about Email Deliverability?
Does the sender know if his emails are hitting right in the recipient’s inbox?
Out of 128.8 billion business emails, 14.5 billion emails move to SPAM, and 31 billion emails get bounced every day. As the statistics explain, email deliverability is a significant issue for all sales personnel, email marketers, or any other professional using mass emails reaching out to their prospects. In this article, I shall be explaining every minute detail about the best practices for getting maximum email deliverability.