Whenever you decide to do a cold email outreach campaign, questions like, will the outreach work? what if my email lands in the spam folder? is cold email outreach the right pick? pops in your mind.
Amid all these questions, cold emails remain effective and popular. Hubspot’s statistics say that 86% of business professionals prefer email as a communication medium.
Looking at the statistics, it is safe to say that cold email is an integral part of any communication, even in your link-building campaign.