It’s been 45 years since Ray Tomlinson sent the first ever email. The history of email has been a very interesting one. It’s fast, cheap and has opened more opportunities that were impossible before. As the journey continues to explore more horizons we look at some of the barriers breached.
Inside sales are the new height of sales wizardry.
This new marketing model is the good news B2B businesses need to hear. And, the model is promising to change how businesses approach their sales campaigns.
It is what experts are calling; not an evolution in marketing but a revolution that is shaking the roots of traditional marketing. It is ready to explode.
Uncertainties bring evolvement and the risk taking abilities change the viewpoint of the world. Entrepreneurship is ONE SUCH THING which involves both. It brings such great things into prospects which were never thought before along with the opportunity to deal diligently with the same. “Turning Out to Sweet Sixteen” i.e. 2016 offers new opportunities for the beginners as well as the professionals trying to upgrade their scheme of things. Synchronization & Innovation with an ability to sustain and grow is the NEW MANTRA (Hymn) that would dominate the future belongings of Entrepreneurship. Here is the “things to do” list that would be needed to go with the flow.
The internet is a murky scene of a shipwreck that sends everyone, including the experienced seafarers/captain into a disarray of confusion. And, to navigate out of this confusion and stall tall, a solid strategy (or a clever hack) is needed.
Marketers need to have good tools and make use of them. According to Farlan Dowell, the Vice President of sales of Uptight, to stay ahead, you need to keep your champion first. Your champion is your sales team. Make them heroes by giving them the tools they need to make sells upwards.
“Customer acquisition nightmare”
This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating growth to a less-than-acceptable return on investment (ROI)on paid traffic spend, most startups have their plate full of eerie uncertainty and imminent losses. And, that happens very often.
Hacking an effective way of getting your first paying users, needs a sound strategy, planning, and intelligent execution. Selling your first SaaS product is one of the hardest challenges any SaaS startup has to beat. However, the idea of making a sale anytime, anywhere you are (even when you are asleep) gives the providers such a liberating feeling.
The question is, how can a SaaS startup make its first sales?
So you’ve got the hang on top inside sales strategies. Your lead generation has picked up. Your conversion rate is not bad. You achieved your previous quota goals. Now you want to push the limit a level higher. You have probably sent a million cold emails to your prospective clients. You’ve effectively started producing content to match the needs of your customers.
You are smarter. However, you need to reinvent your marketing strategies. You need to optimize the lead generation process by employing a powerful and dynamic marketing approach-tracking your lead’s behavior.
Velocity and meticulous execution- these are the focal points on which 2015-16 sales will be pegged on. It will be about accelerating the velocity of sales cycle besides the number of orders received. The trend ushers in a period of brilliant sales execution, where each sales stage is very critical. Although various trends may differ, especially depending on the industry you are business is, there are several things that will shape sales environment for 2015-16.
At some point, every firm has to face these dilemma: how to control lead generation costs, reduce the closure time of prospects, while increasing revenues. More companies are finding that the simplest solution lies in optimizing the output of the sales team. According to a study published on insidersales.com in 2013, inside sales have grown to over 300% in popularity in the last 2 years. They also show that inside sales are more cost effective than field sales.
Inside sales model has proven to be extremely successful for firms that are wise enough to adopt it. This is despite the fact that making the switch over to this type of a sales model can be expensive in the short run.