You might be new to SaaS products, or even been doing it for awhile – SaaS Sales aren’t easy. Figuring out how to generate sales for SaaS products might seem like a pretty daunting task. Selling software products might seem very lucrative, but it’s really challenging to generate leads and close them.
What SaaS sales is all about, and how do you go about selling your SaaS to qualified leads? Let’s dive deeper.
Email outreach is one of the most frequent tasks carried out by business professionals. That might be for sending cold emails, follow-up reminders, or relationship building. Gmass and Mailshake have been popular among its users for carrying out these outreach activities in an efficient manner.
Both Gmass and Mailshake started in 2015. Gmass and Mailshake are two email campaign tools with different approaches. Gmass is more focussed on email productivity whereas Mailshake is focussed on sales productivity.
Marketing and sales professionals usually get confused while deciding the best email campaigns tool for cold emails, marketing newsletters, or sending mass emails. Gmass and Mailchimp are the tools used by professionals to manage their mass email activities.
Mailchimp is an email marketing tool, started in 2001 and stands out to be at the top in its category. Similarly, Gmass entered the market in 2014 as a mail merge tool and gave good competition to the Mailchimp with its email campaign feature.
Software as a service (SaaS) is becoming bigger by the day. That means that there is a lot of money to be made if you are successful at SaaS sales. Of course, you knew that already. That’s why you’re in the branch. The question you’re asking isn’t ‘can I grow’ but ‘how do I grow faster?’ Today we’re going to look at some of the best strategies to accomplish exactly that.
For as they say, ‘Forewarned is for forearmed’.
So check it out! I’m sure you’ll really like some of these and will start applying them immediately.
The first thing you’ve got to understand is what problems people using your product are struggling with. Now, obviously, you’ll have a decent understanding of where your product’s pain points are. Don’t assume you know everything, however.
80% of the free trial users just fade away and never become paying customers (source).
How can SaaS startups tap into such a huge volume of prospects and successfully convert them into paying customers?
SaaS (Software as a Service) organization, is a cloud service organization providing consumers software applications accessible over the internet. These applications are hosted over “cloud”. They can be used by both individuals and organization to perform a wide range of task. The best-known examples being LinkedIn, Salesforce.com, Workday and more.
“Customer acquisition nightmare”
This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating growth to a less-than-acceptable return on investment (ROI)on paid traffic spend, most startups have their plate full of eerie uncertainty and imminent losses. And, that happens very often.
Hacking an effective way of getting your first paying users, needs a sound strategy, planning, and intelligent execution. Selling your first SaaS product is one of the hardest challenges any SaaS startup has to beat. However, the idea of making a sale anytime, anywhere you are (even when you are asleep) gives the providers such a liberating feeling.
The question is, how can a SaaS startup make its first sales?
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