Top 10 Sales Cadence Tools I Tried and Tested

As an entrepreneur, the sales department is where I interact the most. Why? Because they have the best insights about the product from the customers. 

While finding my solutions from them, I found their struggles. 

“How they spend hours crafting emails, chasing follow-ups, building the perfect funnel to move the leads smoothly, and trying to keep leads from slipping through the cracks.”

Too much effort, time, and mental strain eventually block them from hitting their goals!

It’s not that they’re doing anything wrong. The problem lies in their sales cadence tools or simply the lack thereof. 

Too many sales teams are still stuck with inefficient process setups, and platforms just don’t deliver what they promise.

The issue was necessary; hence, to solve this, I went on a mission to find tools (Because it cannot be optimized with just one tool) that could simplify the sales cadence process. 

I tested all the new ones and the classic OGs. Some were overpriced, others clunky, but eventually, I found a set of tools that worked.

P.S. I will also share what factors we kept in mind to find the perfect tools for us. Don’t miss out on them!

Sales Cadence Tools: Table of Contents

• Top 4 Sales Cadence Tools for Different Use Cases
• What Is Sales Cadence?
• Top 10 Sales Cadence Tools
• 8 Factors I Look For In a Sales Cadence Tool
• 4 Ways Sales Cadence Tools Help Businesses
• Conclusion
• FAQs

Top 4 Sales Cadence Tools for Different Use Cases

1. Saleshandy – Best for Cold Email Cadence Automation
2. EngageBay – Best for Sales Engagement
3. Pipedrive – Best for Sales Pipeline and Lead Management
4. Hubspot CRM – Best for CRM

What Is Sales Cadence?

A sales cadence is a set of planned sales activities that helps you connect with potential customers and nurture relationships over time.

This could involve sending emails, making calls, following up with messages on LinkedIn, or even scheduling reminders to check in at the right time.

The goal is to keep leads engaged and move them through the sales funnel, ultimately converting them into paying customers.

Top 10 Sales Cadence Tools

Here are my top 10 recommendations for you!

I curated this list after testing multiple sales cadence tools in the market.

1. Saleshandy

First on my list is Saleshandy – a cold email cadence automation platform.

Using this platform, you can completely eliminate the hassle of manual outreach. This way, you’ll have more time to focus on what really matters – closing deals.

Plus, you can scale your outreach as and when you like; it doesn’t matter if you’re reaching out to 1,000 or even 10,000 prospects at once.

So, if you’re looking for a feature-rich, scalable, and cost-effective sales cadence solution, Saleshandy can be your go-to option.

Now, let me walk you through some of the standout features of Saleshandy.

Best Feature (Loved by sales teams)

1. Automated Email Sequence: You can create an unlimited number of fully automated cold email sequences with multiple follow-ups. Moreover, you can A/Z your copies (up to 26 variations) to find what works well with your prospects.
   
   To further improve your engagement rate, you can schedule your emails to land in your prospects’ inboxes at the right time!
2. Personalization at Scale: With features like Merge Tags, Variable Tags, and Spintax, you can personalize your cold emails for each prospect and significantly improve your chances of engagement.

3. Sequence Score: This is one of the many deliverability features in Saleshandy. It is basically like a checklist of all the best practices you should follow to ensure your emails get maximum inbox placement.

4. Prospecting: Apart from cold email automation, Saleshandy also has a vast in-built database – Lead Finder with over 700 million+ B2B contacts from 60 million+ companies.
   
   You can use the various demographic and firmographic search filters to narrow down and find prospects relevant to your business.

Pros

• You can connect unlimited email accounts to scale your sales cadence at no additional cost.
• You can invite as many team members as you want to help collaborate and manage campaigns.
• It has visual graphical reports that help you and your team analyze the key metrics easily.
• You get access to various deliverability features, such as email warm-up, ramp-up, etc., to improve the sender reputation of your email accounts.
• One-stop solution for finding the right leads and converting them into paying customers.

You can read more from this Saleshandy Review blog.

Cons

• The trial period is limited to 7 days only. 

Price (Billed Annually)

• Outreach starter: $25/Month
• Outreach Pro: $74/Month
• Outreach Scale: $149/Month
• Outreach Scale Plus: $219/Month

You can check out the pricing page to know more. 

2. Keap

Keap announces itself as a HubSpot alternative CRM and automation solution. It offers automation features for sales, marketing, email, and lifecycle. 

Apart from these, Keap precisely positions its product for small businesses. Although some might feel the pricing is not small business-friendly, the features justify their charges.

Best Features 

• Email Scheduling: Email scheduling is among the sales reps’ most essential support features. Although this feature is fundamental, not all the tools give flexibility and quality to do it. This is where Keap has the edge. Users love this feature of the tool the most.

• Contact and Account Management: As we know, salespeople value having good contact with and managing key accounts. That is why Keap has made sure to perfect this feature as a strong sales cadence feature in their tool. 

Pros

• It has excellent automation features, and it ensures that it keeps up with the latest technologies in the automation field. 
• Uploading contacts and running the campaigns are quite easy and quick. 
• Great customer support that helps solve queries easily. 

Cons

• Some users have faced issues with the account managers and training them. 
• You can only search contacts and not by company names. 

Price (Billed Annually)

• $249/Month  (2 users – 1500 contacts)

3. EngageBay

The 3rd tool in this list is for sorting issues that can be solved using automations. EnagegeBay has some amazing marketing and other automation features. 

The main reason for keeping this on the list was this tool has cracked that salespeople are going to use it and made the UI so easy for them to navigate and do what they want to do quickly. 

Now, let me tell you what else it does to help salespeople. 

Best Feature

• Customized Workflows: Every salesperson or team has different output goals and KPIs, so they need different metrics and workflows to manage their work. This feature by EngageBay lets users customize and, once finalized, automate the flow to reduce their workload by a ton!
• Integrations: Their integrations with email marketing software are best, second best with domain software, and lastly, e-commerce integrations. 
• Pipeline Management: This tool combines sales, marketing, and customer service features in one place, making pipeline management very easy. People from different teams easily pass and collect important data points, which helps salespeople manage their sales pipeline as well. 

Pros

• As managing a sales team is an operational task, managers love to have good access to monitor, audit, and track their teams.
• The UI is prepared so that your team, whether top-level or sales executives, can use it easily. 
• The price is effective for small and medium-sized businesses with multiple plan options. 

Cons

• Heatmaps in their reporting feature can be improved. 
• Their feature with AI/Machine learning is not at par yet. 

Price

• Free
• Basic: $13.79
• Growth: $59.79
• Pro: $110.39

4. Klenty

Klenty is a sales cadence tool used by many sales professionals who want to engage their prospects in bulk without losing a personal touch.

It offers robust automation capabilities that enable the user to engage with prospects at scale.

Users can create multi-channel sequences to engage the prospect. If an email doesn’t work, another channel will engage the prospect, creating a higher chance of getting a reply.

Key Feature

• Activity Tracking: One of Klenty’s most loved features is its tracking abilities. Users can track and analyze many important metrics to optimize their campaigns. 
• Campaign Management: With a huge collection of personalizations, tracking, and reporting features with automation, managing campaigns becomes very easy. 
• Lead Management: Klenty has a detailed lead management system that makes moving prospects along the funnel easy and quick. 

Pros 

• AI and automations like lead prioritization and finding the best schedule time. 
• Amazing sales analytic features.

Cons

• Limited database
• Reporting and analytics could provide more details

Price (Billed Annually)

Sales Engagement 

• Basic: $50/Month
• Growth: $70/Month
• Plus: $90/Month

5. Outreach

Outreach is a powerful sales engagement tool that offers a unified platform to manage all sales activities.

It is an ideal hub for your team’s operations and is specifically designed for large teams and enterprise-level companies.

With Outreach, you can easily create personalized email cadences and automate follow-ups for your sales leads.

In addition, the platform tracks buyer engagement signals. It alerts you when prospects show signs of being ready to make a purchase or lose interest.

This valuable insight helps you prioritize your efforts and make timely, informed decisions.

Key Feature

• Multi-Channel – Create comprehensive outreach cadences that foster collaboration among your sales team.
• ABM Campaigns – It allows you to target multiple decision-makers within a single company.
• Integrations – Seamlessly integrates with various other sales tools, providing a streamlined workflow.

Pros

• Great automation workflows. 
• Amazing templates and snippets.
• Flexible to set up a lot of integrations  

Cons

• It takes longer to load reports sometimes.
• Basic functions like missing 

Price

• Available on request

6. Hubspot Sales Hub

HubSpot is a renowned sales platform.

Its great advantage is that it also has a free CRM and a marketing tool, which makes salespeople’s lives easier. It’s a complete set!

Once a user’s leads enter your sales pipeline, HubSpot will create targeted email cadences tailored to convert these leads into valuable customers.

One key advantage is HubSpot’s extensive selection of integrations. These allow you to improve your workflow using various complementary tools and services.

Additionally, HubSpot’s in-depth analytics on your contacts give you helpful information about the level of lead engagement at each stage of your sales cadence.

Key Feature

• Integrations: Hubspot has a vast collection of tools with which it integrates. It can integrate with more than 1768 tools. They have created multiple filters to find out your perfect integration from the list. 
• Contact and Account Management: It’s super easy to manage contacts in Hubspot. Its filters and customizations also help in making management easy. 
• Integrations: Seamlessly integrate HubSpot with an extensive range of outreach and marketing tools to optimize and enhance your sales and marketing efforts.

Pros

• Great customer support, always solving queries quickly. 
• Very easy UX, which sales reps can use easily. 
• The funnel is easy and can onboard clients as quickly as 48 hours. 

Cons

• Their AI features could take time to improve, but they are currently at a mediocre level. 

Price (Billed Annually)

• Sales hub starter: $15/Month (For 1 seat)
• Starter customer platform: $12/Month (For 1 seat)
• Sales hub professional: $90/Month (For 1 seat)
• Sales hub enterprise: $150/Month (For 1 seat)

7. Reply.io

As unique as its name, Reply.io is a powerful sales engagement and sales outreach platform designed to help users generate new opportunities at scale while maintaining a personalized touch. 

With various features and capabilities, Reply.io streamlines the sales process and saves valuable time for SDR teams.

You can create automated communication sequences across multiple channels within one platform. So you can connect with your prospects through email, calls, and more.

Reply lets you get the most out of your team’s performance with in-depth analytics and sync the data across your sales stack via Zapier, native integrations, or API.

Key Feature

• Content and Workflow Management: the campaigns and sequences are customizable, allowing users to work best for them. 
• Integrations: Seamlessly integrate with ABM and personalization tools such as Hyperise, Vidyard, Albacross, and numerous others, empowering your outreach efforts to reach new heights.
• Multi-channel outreach: Reply has a multi-channel outreach that includes channels like emails, Linkedin, SMS, and Calls. 

Pros

• Great automation features that help reduce workload from things like opt-outs or replies. 
• Their AI feature to improve the email templates also speed up the process and save time. 

Cons

• Direct integrations are less.

Price (Billed Annually)

(They have different plans for different purposes)

Sales engagement: Starting from $49/Month

• AI SDR: $259/Month
• Live chat: $39/Month
• AI chat: $49/Month

8. Pipedrive

Pipedrive has many good features that can be useful for sales people. But I have specifically kept it for 1 reason, and that is its pipeline management system. 

Sales people can understand the value of having the right sales funnels. A well built sales funnel reduces the deal closing time by days. 

Key Feature

• Pipeline Management: Their UI makes it super easy to track leads from the time they enter the funnel till the time the deal is closed. Salespeople appreciate this feature because not all salespersons are tech-savvy and know how to run complicated sales cadence tools. 
• Activity Management: Users have reported that pipedrive’s drag and drop builder with their tracking system works very well for them. It helps them analyze a lead’s activity and create a plan to close the deal with the inputs. 
• Lead Management: We talk about the quality of the leads or the lead storage. For sorting and management systems, Pipedrive has created a flow that makes this system quick and reliable for users. 

Pros

• It integrates easily with Gmail. 
• Their prompts and alerts are very useful for many sales persons as if they forget to take a follow up or something, this feature helps them remind them.
• It is very easy to share reports and work-related details with the team members. 

 Cons

• Initial packages don’t have many features that salespeople need. 

Price (Billed Annually)

• Essential: $12/Month
• Advanced: $24/Month
• Professional: $49/Month
• Power: $59/Month
• Enterprise: $79/Month

9. Yesware

Yesware is a robust sales cadence tool that effortlessly tracks and analyzes the engagement of each prospect with your emails.

Once your sales cadence is prepared, you can conveniently schedule it for delivery, and Yesware will send it to all the prospects on your list.

In case of non-response, the tool initiates automatic follow-ups. 

Beyond regular email cadences, Yesware also facilitates managing multi-channel outreach campaigns. You can set reminders to send personalized InMails on LinkedIn or make targeted cold calls.

Using a phone number validator when incorporating cold calling into your cadence is recommended to ensure the accuracy of phone numbers in your prospect records. This will help you avoid wasting time on non-existent numbers.

Key Feature

• Personalizations: Allows personalization in your sales email cadences through dynamic mail merges and customizable attributes.
• Integrations With Sales Tools: Seamlessly integrate Yesware with your Salesforce CRM and other widely used sales tools to streamline your workflow and enhance productivity.
• Key Metrics Tracking: Gain valuable insights into the effectiveness of your email cadences by tracking email link clicks and other key metrics

Pros

• Their live tracking is beneficial for checking and optimizing future campaign plans. 
• It works perfectly with the Gsuit users and is very easy to use together. 
• Email management, linked with prospecting and scheduling, greatly helps streamline the overall task. 

Cons

• Users have faced issues with the data and customer service. 
• Their spam detection feature could predict better as per users. 

Price (Billed Annually)

• Free 
• Pro: $15/Month 
• Premium: $15/Month
• Enterprise: $15/Month
• Custom Plan

10. Salesloft

Lastly, I have Salesloft on this list. 

Salesloft is a sales cadence platform primarily designed for large teams. It offers advanced capabilities to send prospecting cadences effectively and engage with your target audience.

With this tool, you can effortlessly create multi-step campaigns that adhere to your desired schedule, ensuring consistent outreach.

Additionally, every interaction, whether a reply or action, is automatically logged in your CRM, providing a comprehensive view of prospect engagement.

Salesloft also has a coaching tool that offers valuable suggestions on the most effective next steps based on prospect engagement with you and your team. 

Key Feature

• Live Actions On Dashboard: Salesloft’s convenient feature lets users check what the leads are doing live. Using it, users can quickly change their plans for converting the leads. 
• AI Cadence: Using AI to increase leads is also helpful in selecting more active prospects.
• Team Productivity: To maintain a sales cadence, managers should check their teammates’ productivity and help them perform better. 

Pros

• It’s easy and quick to upload contacts in bulk. 
• Leads and prospects reach their destination smoothly due to perfect system setup and cadence. 

Cons

• They can add more help docs or articles to help users use the platform. 

Price

Available on request

8 Factors To Look For In a Sales Cadence Tool

While finding the best sales cadence tools, you should consider cross-checking the following things.

If you are about to buy a tool, you can also use this section as a checklist before making the decision to pick one if you are reading this blog.

1. How Easily It Integrates With Other Tools

You can see how important this feature is just by reading this blog. I have added tools and sharing features where a tool gives good integration options. 

As I mentioned in the introduction, sales cadence cannot happen with just one tool, as salespeople need many tools to manage their workload. Hence, a tool that integrates well is a basic requirement.

2. Automation Capabilities

Automation is the key feature to reduce manual efforts. This goes without explanation. A tool that automates well will save a ton of time for sales reps. 

3. Follow-Up System

Sales reps communicate with many people; taking proper follow-up is a big task.

A tool that automates follow-ups or has an amazing set up where they can easily manage and follow up with all the prospects in one place (Like a unified inbox) can help them achieve significant results. 

4 Team Friendly

Of course, there is never just one person doing all the sales tasks. So, the tool you buy should be able to manage the team and managers and easily track performances.

The sad part is that many tools do give this feature, but they charge extra for adding teams, which ends up eating into your budget a lot. 

“Did you know? Saleshandy lets you add unlimited team members without any extra charges from their base plan! A big money saver for the sales team!”

5. Scaling Capabilities

Sales means scaling the business. Scaling can be achieved using tools that allow you to do tasks on high levels and manage big data. 

Tools do offer that, but they come at a high price, so make sure you check their scaling and add-on services before picking a tool. 

6. Price Effective

Well, this point explains itself with the title itself. Sales teams work with tight budgets and have to generate revenue. So, pricey tools can only limit them in doing that if they don’t justify the results. 

7. Scheduling Capabilities

The sales cadence tool you use should be able to let you schedule your communication flexibility. I know it’s a basic requirement, but ensuring this is necessary as sales professionals plan their interactions way in advance and schedule them to make a system out of it. 

8. Multi-Channel Support

This is last because this can be optional for many businesses. Some businesses just work on emails, and others on calls. But as a lot of businesses today are reaching customers using multi-channels, it is worth mentioning.

4 Ways a Sales Cadence Tool Helps a Business.

Here are the 4 ways applying great sales cadence tools setup helped me and my business, and it can work for you, too.

1. Save Time And Efforts Of The Sales Team: By automating and building processes. 
2. Optimize Lead Generation: By building proper funnels and systems. 
3. Growth and Scalability: By tracking and helping in future planning. 
4. Improved Customer Experience: By being quick and relevant

Conclusion

Choosing one perfect sales cadence tool might not be the ideal solution for many.

Sales doesn’t work like that, so at the end, I would suggest you to choose a perfect combination of 2 to 3 tools that integrates well, that offers your preferred channel of communication, and which doesn’t burn you pockets as you will have to work with other tools too!. 

FAQs

1. What is an example of sales cadence?

A sales cadence is a structured sequence of touchpoints (emails, calls, social messages, etc.) designed to engage prospects and move them through the sales funnel. Here’s a sales cadence example of a 5-day sales cadence:

• Day 1: Personalized Email
• Day 2: Follow-Up Call
• Day 3: LinkedIn Connection
• Day 4: Value-Focused Email 
• Day 5: Follow-Up Call (last try)

2. Why is sales cadence important?

Sales cadence helps in,

• Improving lead generation
• Increasing conversation rates
• Saving time and efforts
• Maintain consistency in teamwork
• It helps in making better decisions.

3. How to set up a sales cadence?

You can follow the following steps to create a sale cadence

• Set your goals
• Identify your ICP (Ideal customer profiles)
• Decide on channels (what channels you will be using for outreach)
• Create a timeline (when, whom and how to connect)
• Research and prepare relevant content
• Track and analyze