Often while starting a new business, building a product to solve a problem is prioritized first – not marketing and selling it. While it makes sense to do so, building a product alone won’t help you generate revenue. A lot of startups tend to fail due to lack of traction and customer demand – 42% of the reason(as per CB Insights Survey) being no market need for the product. Under such circumstances, it would really pay to know how to find your first 100 customers.
For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face.
If you’re in the sales or marketing team, you are naturally bound to make a lot of lead qualification. Unfortunately, this task could get a tad tricky.
Since the sales process requires that you constantly evaluate your prospects at various stages of their buying journey, you are left in a constant guessing game whether to qualify or disqualify your lead.
You need a customer support software if you have too many customers, the logic is that simple. You cannot handle all the mentions and direct messages from customers on your own without a help desk software. In this process, somewhere you’ll only leave your customer high & dry and trust me, you don’t want to take that kind of damage.
No matter the size of your business, there will always be some very difficult questions to answer and discontented customers to please. That is where Customer Support Help Desks make an entry.
80% of the free trial users just fade away and never become paying customers (source).
How can SaaS startups tap into such a huge volume of prospects and successfully convert them into paying customers?
In the present scenario, companies give much importance to finding, targeting and acquiring new customers. However, they often tend to overlook the significance of staying connected with existing customers. Such customer can contribute massively to sales if treated with care. In order to sell smartly, companies need to understand the importance of customer retention and take various measures for the same.
Turning your prospects into customers is not always possible with just an automated sales process or set sales funnel. Many times it requires an outside assistance and personal touch points to get on-board.
An introduction is the first impression you make on your prospect. It is rightly said that one never gets a second chance to make the first impression. To ensure that the first impression is worth your prospect’s time, make your introduction irresistible. Once they get into the conversation, you can gradually indulge them to become your customers.
The business world is an uncertain place, where most of us experience many ups and down. The ups are fantastic – they make any drug seem like a cheap rip off (I’ve been told). The downs, on the other hand, can be devastating and if they arrive at the wrong time they can be the end of your business.
“Customer acquisition nightmare”
This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating growth to a less-than-acceptable return on investment (ROI)on paid traffic spend, most startups have their plate full of eerie uncertainty and imminent losses. And, that happens very often.
Hacking an effective way of getting your first paying users, needs a sound strategy, planning, and intelligent execution. Selling your first SaaS product is one of the hardest challenges any SaaS startup has to beat. However, the idea of making a sale anytime, anywhere you are (even when you are asleep) gives the providers such a liberating feeling.
The question is, how can a SaaS startup make its first sales?