The first contact with a prospect is delicate and must be undertaken in a meticulous manner. Prospects in a sense need to be ‘woo-ed’ into liking your product or service through the content of your email.
Now imagine having the perfect cold email at your fingertips, but not knowing if the email address you have on file is correct. Imagine drawing up a mass prospect list and having a very high bounce rate. Wouldn’t that be frustrating?