SalesHandy
Experiential marketing, social media influencers, user-generated content and voice search optimization are all topping the lists of the latest and greatest marketing trends, but one old-school standard still remains a top choice for marketers in-the-know – email. Email marketing is still an essential tool for generating and nurturing leads.
Check out a few stats that clearly show how relevant email still is and how important this channel is to your overall marketing mix:
Let’s imagine that your marketing team has done an awesome job generating tons of fresh new sales leads.
As a salesperson, you’re now looking at a mile long list of names/emails/phone numbers, and you’re starting to scratch your brain because you have no idea where to go from here.
If you’re in the sales or marketing team, you are naturally bound to make a lot of lead qualification. Unfortunately, this task could get a tad tricky.
Since the sales process requires that you constantly evaluate your prospects at various stages of their buying journey, you are left in a constant guessing game whether to qualify or disqualify your lead.
Want to improve your follow-up emails and reach more interested people?
Then here are two simple things you can do right away:-
When doing follow-up emails, it’s always best to email more. Not that it will give you a higher response rate but you’re actually reaching more people in a day. And, that what matters.
Sales lead generation requires you to invest time and effort in the process of acquiring and to qualify sales leads. However, as a small business, you have limited resources. To ensure that you are getting the best possible return on your investment, you need a solid sales lead qualification process that helps you to identify and pursue the leads that are most likely to get a convert. Qualified sales leads can ensure high conversion rate.
While there’s so much talk about generating sales leads from platforms like Facebook, Twitter, and Pinterest, no one seems to notice the benefits they can ascertain by making little changes on their websites. To get quality leads on the website, there are few points which could increase the effectiveness of the website and generate authentic sales leads.
In current day business scenario, creation and maintenance of a website is must for any organization. It is your organization’s online identity and can serve as your primary source of business leads. It can help your prospects to learn about your product and also your business philosophy. Once a person starts chalking out plans of starting a company, the first thought that comes to his mind is of getting a website designed.
Below are the various website optimization rules that can be a driving force in enhancing the number of business leads for your organization.
So you’ve got the hang on top inside sales strategies. Your lead generation has picked up. Your conversion rate is not bad. You achieved your previous quota goals. Now you want to push the limit a level higher. You have probably sent a million cold emails to your prospective clients. You’ve effectively started producing content to match the needs of your customers.
You are smarter. However, you need to reinvent your marketing strategies. You need to optimize the lead generation process by employing a powerful and dynamic marketing approach-tracking your lead’s behavior.