It’s easy to ignore how important follow-up email subject line (and following-up, in general) is to your outreach. If you need a response from contacts you don’t know personally, you’ll have to send multiple follow-ups after getting the first email ignored. Follow-up persistence pretty much dictates sales outreach efficiency — as Robert Fillmore quotes, 96% of deals close after the 5th touch.
Sales professionals spend a lot of time and effort to set up their email outreach campaigns.
Still, the buyers open only 23.9% of sales emails.
The low open rate is due to the unappealing emails that make the prospect perceive as another trifling junk in the inbox. The low email engagement affects the entire sales process which ultimately hits hard to revenue of the company.
30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation.
Lead nurturing plays an essential role in high converting sales processes. It helps your leads deeply understand your product and guides them to make a purchase decision. Teams that are good at nurturing their leads generate 50% more sales-ready leads at ⅔ the cost.
Outbound sales is the most commonly used sales strategy used across various industries. Indeed! It provides great success in less time. It’s not just us, 55% of sales professionals agreed on using outbound sales as their primary sales technique.
Outbound sales is the evergreen sales technique that is being followed and improvised every now and then.
In 2020, outbound sales is not just restricted to selling your product, rather it’s also about designing a robust sales process and predicting the revenue for your organization.