The internet is a murky scene of a shipwreck that sends everyone, including the experienced seafarers/captain into a disarray of confusion. And, to navigate out of this confusion and stall tall, a solid strategy (or a clever hack) is needed. Marketers need to have good tools and make use of them. And, according to Farlan Dowell, the Vice President of sales of Uptight, to stay ahead, you need to keep your champion first. Your champion is your sales team. Make them heroes by giving them the tools they need to make sells upwards.
“Customer acquisition nightmare”
This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating growth to a less-than-acceptable return on investment (ROI)on paid traffic spend, most startups have their plate full of eerie uncertainty and imminent losses. And, that happens very often.
Hacking an effective way of getting your first paying users, needs a sound strategy, planning, and intelligent execution. Selling your first SaaS product is one of the hardest challenges any SaaS startup has to beat. However, the idea of making a sale anytime, anywhere you are (even when you are asleep) gives the providers such a liberating feeling.
The question is, how can a SaaS startup make its first sales?
So you’ve got the hang on top inside sales strategies. Your lead generation has picked up. Your conversion rate is not bad. You achieved your previous quota goals. Now you want to push the limit a level higher. You have probably sent a million cold emails to your prospective clients. You’ve effectively started producing content to match the needs of your customers.
You are smarter. However, you need to reinvent your marketing strategies. You need to optimize the lead generation process by employing a powerful and dynamic marketing approach-tracking your lead’s behavior.
Velocity and meticulous execution- these are the focal points on which 2015-16 sales will be pegged on. It will be about accelerating the velocity of sales cycle besides the number of orders received. The trend ushers in a period of brilliant sales execution, where each sales stage is very critical. Although various trends may differ, especially depending on the industry you are business is, there are several things that will shape sales environment for 2015-16.
Sales acceleration technology!
This is the new face of insider sales. The insider sales landscape is evolving, fast. Each and every day more and more sophisticated sales acceleration tools are coming up. The market is booming and is awash with various sales acceleration tools. In fact, according to Gartner’s estimates, this technology has created a $20 billion market and is expected to hit $36 billion by 2017!
Today, more than ever, businesses are relying more on sales technology to boost their performance. And, in order to stay on top, insider sales team’s managers are scampering for every top-notch tool around. It is tough.
At some point, every firm has to face these dilemma: how to control lead generation costs, reduce the closure time of prospects, while increasing revenues. More companies are finding that the simplest solution lies in optimizing the output of the sales team. According to a study published on insidersales.com in 2013, inside sales have grown to over 300% in popularity in the last 2 years. They also show that inside sales are more cost effective than field sales.
Inside sales model has proven to be extremely successful for firms that are wise enough to adopt it. This is despite the fact that making the switch over to this type of a sales model can be expensive in the short run.