Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen.
If done right, you can bring in the most revenues you’ve ever brought in and make this a competitive advantage for your organization. In this blog, we’ll explore how to choose, build, and tweak your lead qualification process.