How Salespeople Should Spend The First & Last 30 Minutes Of The Day6 minutes read

Are you worried that you are not hitting your monthly sales target?

Is your sales volume dwindling by double digits?

Then, this is a good enough reason to get worried about. And if this is a scenario that you find yourself in often, then something needs to be surely done and that too as soon as possible. This is because if you fail to do so, your business will just be leaning on loss and loss statements, which can be a disaster for your whole business.

While your business might have the best working environment, there is still a lot of ‘self-polishing’ that you need do to stay on top of your game. And one way of achieving that is by maximizing your productivity during your “golden hours”(Here are some other ways to increase productivity), i.e the first and the last 30 minutes of your day.

Here are a few things every productive salesperson should do during the first and the last 30 minutes of his/her workday to ensure supreme sales, revenue and subsequently success!! Read On…

Make Your First 30 Minutes Count

  • Plan Your Day:

Don’t jump from one task to another because that will prove to be very unproductive. Draft a fixed plan for the day ahead. Prioritize the tasks in such a way that you get your most important tasks tackled first. The action plan will help you refocus your ideas and decide on how to achieve your goals. Your focus should be on what worked, what didn’t, what can be changed or be improved.

  • Analyze Previous Day’s Work:

An excellent salesperson analyses previous day’s performance and tackles what was left pending before the closing of the business the previous day.

A great salesperson will also review current sales performance and note down the numbers, failures, successes, and expectations. Examine your goals and targets. Reflect on the previous day’s activities. Ask yourself these questions: How was the day’s work: a success or a failure? What were the specific challenges faced? Are there any workable solutions to these problems? Analyzing the previous day’s work will provide you with a good ground to lay your next assault strategy.

  • Say No To Mails And Social Media:

Never check your email first thing in the morning. Seriously. Stop That. You can always do that later in the day. This is because the social media or emails usually hijack your focus. Checking these out in the morning will put you in a reactive mode which may ultimately derail you from your main activities.

  • Relax And Meditate:

Use your morning to focus on motivation, calmness, and learning. These are the things that will put you in the right frame of mind and thus make the rest of your day a success.

You want a stress-free day. You want to start the day with a lot of energy. To achieve that, set aside a couple of moments to perform some light exercises that involves motivational incantations.

But, the most important thing is to involve 10 to 15 minutes of meditation about everything you are grateful for Your hardworking self, your supportive family, your career and anything else like that.

  • Choose Your Frog And Eat It For Breakfast:

It is possible to push a boring task or a tough project over and over until you hit the deadline. Brian Tracy, in his book, Eat That Frog! advises that when you get into the office in the morning, the first thing you need to do is to attack the most challenging tasks and projects.

Identify that frog (the thing that you dread to do). Executing the big, shoulder-sagging activity first thing in the morning will leave you feeling much better in the remaining part of the day. You will not have to worry about it again. Now without the activity lurking on your shoulder, your mind feels free and you can get more done rest of the day.

Make Your Last 30 Minutes Count:

It is very important that you make a smooth psychological transition from your work life into your personal life. To achieve that you need to close your day in an orderly and in a positive way.

So, as you wait for your office hours to end to head back home, take a few moments and prepare for tomorrow. Otherwise, you won’t like that feeling of unfinished tasks hanging over your head while you dine with your family.

Now here is how a productive salesperson should end their day:

  • Assess Your Day’s Work:

Ask yourself whether you achieved what you set out to do for the day. As a salesperson, you are the driver of the business’s revenue car. So how you end your day matters.  How many sales did you close? What about making the calls you had scheduled? Carry out a SWOT analysis of your day and give yourself a pat on the back if you were able to achieve what you intended to achieve.

  • Prepare Your Next Day Schedule:

Very important to enable you to plan ahead and also schedule time for any work pending from your to-do list. Check out with your colleagues whether there are any scheduled meetings and calls to make for the next morning.

  • Discuss With Your Supervisor:

A brief report on your sales or on your status performance is important to share with your bosses. It is important to cross check if you are on the right track. It is also crucial to meet with your colleagues and exchange notes on their projects.

  • Respond To Emails And Customer Queries:

This is the best time to dive right into your inbox.  After a long day, you can now sit and respond to any pending emails or queries from clients or management, or even look at reports and memos. Emails may be to thank customers as well as respond to any queries that they may have.

  • De-Clutter Your Desk:

Too much clatter on your table gives your mind so many objects to figure out. This is could hurt your productivity because it impedes on your ability to concentrate. Now, this is the time you need to use to clear up your desk with unnecessary paperwork. Ensure to leave your desk neatly arranged before heading home.

Now, your productivity depends on how best you can organize your every work day. And the core of this organization must be the first and the last 30 minutes of your workday. Thus, what you do in these hours in the morning and evening will define the route the balance sheets at the accounts department will take.


In this video Brain Tracy tells about the most successful people all have certain habits in their daily routines.

Over To You

The target for you as a salesperson should be to close each and every deal successfully. And you should be on top of your game at all moments if you want to achieve this. You can be on top of your game only if you learn and adhere to the above-given secrets of productivity, which will ultimately give you an edge over your competitors. Last but not the least, if you have unlocked any more secrets regarding how to be successful salesperson by driving more sales, you can always share it with us. This is because we believe in the adage – Sharing Is Caring!!

By Dhruv Patel

A marketer, people person, SaaS enthusiast, hustler & growth hacker. Always smiling & ready for help. Co-founder at @SalesHandy

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