How to Send Mass Emails without Showing Addresses (Updated 2021)8 minutes read

Imagine you’ve worked very hard in building something and you cannot be more excited about telling it to people. You can’t wait to shoot emails to people. You have got a whole email list ready. You decide that you will be sending mass email without showing addresses of the recipients to each other.

But before you send a group email to people, you must know that if you send this email through traditional ways, then everyone would be able to see how many people are you sending this email to. There are chances you’ll be ignored by these recipients as they’ll think of you as another company sending promotional mass emails.

Your success, however, depends largely on the kind of first impressions you will make. That’s where SalesHandy comes handy.

So how can you send personalized emails through Gmail that helps you reach to a lot of people?

Your answer lies with Personalised Gmail Mass Email!

What does Gmail Mail Merge do?

This an anti-sleaze weapon right off the Gmail presses that lets you easily fire off a couple of customized emails to recipients. Armed with a list of recipients in a Google Spreadsheet and an email template, you can easily send personalized email to each of the addresses in one go.

Gmail Mass Email allows you to:

  • Insert unique file attachments from Google Drive customized for each recipient.
  • Write your email in plain text(.txt) format or you can format it in rich-text HTML

On top of all that, Gmail Mail Merge tracks and lets you know if the email was opened or not. If you are sending the emails to a particular audience from a different time-zone, schedule merges make it easy for you to send your email at your preferred time.

How can you set up a Mail Merge in Gmail?

Now, unlike the antiquated mail merges of days past, Gmail Mail Merge allows you to send email to multiple recipients without them seeing each other Gmail with half the headache.

But before you get your fingers dirty on it; you need to install the Mail Merge add-on.

There are two ways you can do that:

  • You can install Mail Merge to all users in your G-Suite domain – that is, if you are a Google Apps admin.
  • Alternatively, you can add it to your own Google Account
Once Mail Merge add-on is successfully installed:
  1. Click the Add-ons menu in the Google Spreadsheet. Look for a new menu name Mail Merge with Attachments
  2. On the new menu, click the Create Merge Template. It is in this template that contains them main columns like Email Address, First Name, etc – that you will use to clone your blank Mail Merge template in your Google Spreadsheet. Feel free to add more columns if you like.
  3. If time is not on your side, you can fetch any existing contact groups into Mail Merge by clicking the Import Google Contacts menu. Alternatively, you can type the specific emails for each client of the Mail Merge sheet.
  4. Under the File Attachments column allows you to unique attachment to your recipients. Head to Google Drive, right-click a file and hit get a link button. Paste it into the sheet. If you want, you may add multiple files. However, you must ensure that the URLs are separated by a comma.
  5. Running Mail Merge will send all the emails immediately. Scheduled date column, however, allows you to schedule that particular email a time and date of your choice.

Your takeaway: Always play within your limit. Hitting 500 words recipients in 24 hours or throwing out a large number of undeliverables will trigger Gmail to lock you out of your account for a day. Now you know!

How can you create the Mail Merge Template?

To create a template, Open SalesHandy>> Templates>> New template.

Name your template appropriately for your quick reference in the future. Add a nice subject line and body to the email. In the email body, use the HTML tags for personalization. So, while you send your original email, these tags will be replaced accordingly.

Click on “Create template”.

Create New Template in SalesHandy

Whenever you feel the need to use the template, select your desired template by clicking on “Insert template”.

There you go, you can now draft your email with much more ease and effectiveness than before.

You only get the best for the very best

When starting your email marketing campaign, you are not just interested in email opens and mail schedules. That’s not enough Intel (insight) you can use to qualify a lead. You need to know which links and pages your customers are raving. Unfortunately, Gmail alone can’t supply you with that info.

Thanks to the evolution of tech space, more mail merge tools are coming up to put this email marketing conundrum to rest.

Thanks to Send Via Gmail option in SalesHandy, you can easily send customized emails from your own Gmail address. No one can tell the difference.

Here is how you can get started on the SalesHandy dashboard.

Step 1: Hit the Email campaign button and create your campaigns.

Step 2: Enter your Campaign Title and select your Recipients’ List. In this case, you can upload a Comma Separated Value (CSV) File. Only email column is mandatory in your CSV file. Apart from email column, you can add up to 20 customizing subsequent columns to personalize your emails.

After uploading the CSV, you’ll get an option to verify your email list. Click Ok and cleanse your list by deleting all the invalid, inactive and fake email addresses. This will increase your sender reputation by decreasing your bounce rate.

Step 3: Choose Gmail as your preferred method for sending the emails.

Step 4: Create a template so that you don’t need to copy paste the email content every time you shoot the campaign.

Step 5: Select the Mail Merge placeholders you want to add in the content or subject line. Keep in mind that Mail Merge placeholders must match your column names of the CSV uploaded. If you want to add an unsubscribe link to your email, select merge tag {{unsubcribeurl}} which would give the recipient an option to opt-out of the email list.

Step 6: Start your campaign.

Add Unsubscribe Link

SalesHandy allows the recipient to opt-out from the email list with the help of Unsubscribe tag. You can add an Unsubscribe tag to email at any stage of the campaign so that recipient can have an option to opt-out from the email list.

Unsubscribe links are very important part of any campaign:

  • It builds trust with your subscribers.
  • It decreases the likelihood of your campaign being marked as spam.

SalesHandy Mail Merge Report

The total number of contacts to whom Mail Merge campaign was sent and the number of successful deliveries and failed email deliveries.

  • The number of emails opened along with email open history.
  • You will also get a data of the total number of clicks made by all recipients.
  • The number of replies

You can also export mail merge report of entire campaign in CSV format.

Please Note: SalesHandy also provides Domain block feature. With this feature, you can block sending emails to a given domain. You can upload a CSV file that contains the domains that you want to block or add/edit individual domain to the block list.

By SalesHandy Editorial

A team of technophiles and marketing geeks who love to explore new market trends and follow emails everywhere. Making your emails work for you is their only goal!

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