In this blog, we have covered each and every aspect that goes into framing, sending and analyzing an effective cold email. In short, even if you’re a cold email beginner or a cold email expert, you are in for a ride.
I think processes and checklists are not spoken about much in the Marketing world. They don’t get a lot of attention. A lot of strategies are mentioned and hacks are thrown out, but what is the process to get that hack done? Nobody talks about that.
Sometimes, the best way to reach a potential client or a business deal is by thru cold email templates. It may sound harsh, but really, cold email templates are valid. Similar to the smug, emotionless characters of Clint Eastwood, these models deliver actual results. Exploring good and proven cold email templates and then selecting the most relevant one and personalizing it for your campaign can help you increase closing rates.
Cold email outreach is hard, and the act of sales itself goes against the grain of the average Joe’s comfort zone.
Hence, looking out for pointers to write an effective Business email for a cold email outreach is natural. Traditional sales calls, in-person meets, and meeting strangers are all out of the comfort zone too.
Salespeople, however, make it an integral part of their career. Entrepreneurs do sales every single day.
But they aren’t the only ones.
Dan H. Pink, an author of To Sell is Human, writes that we are all in sales now. We are in the business of moving people and we engage in acts of persuasion every day.
Everyone knows Product Hunt started with email, but did you know Storefront and Timehop did as well? Did you know that Uber used cold email to launch in Chicago and several other cities?
Cold email is one of the most effective strategies in obtaining early traction for your product. Many founders do it, but not many founders do it well. Cold email obviously won’t scale, but it can be extremely effective in developing that early momentum and cultivating early evangelists for your product.