Email marketing still works like a charm in most domains, playing a major role in today’s business scenarios. But things are always evolving, which is why just sending some emails out to people doesn’t guarantee you will see any results.
In fact, without sorting out who gets to see your message and at which stage of the buyer journey, you will most likely end up in the Spam folder.
The trick to creating the best emails list is to get familiar with the notion of buyer persona and segmenting, personalizing and automating your email communication and outreach strategy accordingly.
A buyer persona is basically your ideal customer. It’s a group of people having similar traits, who are looking for services/products that you offer and after engaging with your offer, content, or anything that they lay their hands on, would be willing to make a purchase.
Creating the buyer persona for your business is key to tailoring your marketing strategy and connecting with the right audience at the right time with the right value, allowing you to cater to their needs and solve their problems effectively.
Below we have mentioned 5 ways how building a great buyer persona will help sharpen you and your team’s emailing efforts and generate better results form the medium: