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In recent years marketers have diversified to various mediums such as social media, chatbots, influencers and many more ways to reach their customers. However, email still drives the best ROI out of all B2B marketing strategies. For every $1 spent on email marketing generates $38, which makes it the most powerful marketing channel.
Email marketing still works like a charm in most domains, playing a major role in today’s business scenarios. But things are always evolving, which is why just sending some emails out to people doesn’t guarantee you will see any results.
In fact, without sorting out who gets to see your message and at which stage of the buyer journey, you will most likely end up in the Spam folder.
The trick to creating the best emails list is to get familiar with the notion of buyer persona and segmenting, personalizing and automating your email communication and outreach strategy accordingly.
A buyer persona is basically your ideal customer. It’s a group of people having similar traits, who are looking for services/products that you offer and after engaging with your offer, content, or anything that they lay their hands on, would be willing to make a purchase.
Creating the buyer persona for your business is key to tailoring your marketing strategy and connecting with the right audience at the right time with the right value, allowing you to cater to their needs and solve their problems effectively.
Below we have mentioned 5 ways how building a great buyer persona will help sharpen you and your team’s emailing efforts and generate better results form the medium:
Experiential marketing, social media influencers, user-generated content and voice search optimization are all topping the lists of the latest and greatest marketing trends, but one old-school standard still remains a top choice for marketers in-the-know – email. Email marketing is still an essential tool for generating and nurturing leads.
Check out a few stats that clearly show how relevant email still is and how important this channel is to your overall marketing mix:
Email marketing after GDPR is a tricky problem. If you’re a business owner or working for any type of company that has something to do with the internet, chances are you’re writing at least some emails daily. To make your email marketing GDPR compliant, there are a couple of things you need to know regarding the implementation of the new general data protection regulation OR GDPR by the European Union.
3. 8 primary points covered in GDPR
4. Email Marketing and the GDPR
5. Passive opt-ins are no longer a thing
6. Prepare your email marketing for GDPR
7. Who is the new GDPR going to affect?
8. You need a DPO if you’re running one of the following types of businesses:
You have started a new business, one of the most rewarding activities of an entrepreneur. But with great rewards comes great risk, especially when it comes to having a sound financial plan as well as outlining the cost of everything. These have led many small and medium-sized businesses to make some common mistakes that can cripple their new startup.
From handling inventory to sourcing for raw material, form chasing debtors to billing creditors, the day-to-day running of your business can hinder you from recognizing these 9 business mistakes and looking for a way to solve them. Here are the 9 common mistakes that occur and what you can do about them.
Are you looking for the best cold email software to scale your business?
In this blog, we have curated 25+ cold email software interviewing 270+ fast-growing businesses and finding which cold emailing solution was helping them close more deals.
You don’t need us to tell you how important email marketing is, right? With 4 billion accounts around the world, the humble email is still the most powerful direct marketing medium despite the advent of social media with 90% of internet users frequently checking their emails. Marketers are only just starting to realize the full potential of emails and this cheat sheet puts together all the key elements in one place to save you going on a wild goose chase. If you are sending an email campaign for the first time, you can download this Email Marketing eBook for Beginners by DesignWebKit to clear your idea about it.
Today, Internet is taking over just about everything. Commerce has turned into E-commerce, Sales into Inside Sales, Businesses are now Startups and Social Media seems to have taken over Emails. But when it comes to marketing, Change is a bit slow. You cannot ignore the significance of email marketing that still ranks among top numbers. Hence, a good Email Marketing Strategy is a must for any business. For example, leading digital agencies like Madrivo use Email for lead generation, customer acquisition, brand awareness for their firm & clients and it is also their main traffic source. Here is the chart showing a comparison between Social Media and Email Marketing:
If you want to create an effective email marketing strategy for your startup, here are few key tips for you to know and follow:
In this Internet Era, Email Campaign has become the need of the hour. Marketing your Business/Startup through Email Campaigns has become the most effortless, effective and inexpensive mode to reach the maximum number of prospects. Email Campaigning refers to all the steps starting from Creating to Delivering your business marketing emails. These emails are not only aimed at delivering information to the prospects but also to generate their positive response. And ultimately converting these prospects/leads into real customers!!
Want to create a mind blowing Email Campaign for your business? Remember, formulating and executing a game-changing email campaign is no rocket-science. You or for that matter, anyone can create and deliver an email campaign. But yes, creating a stunning email campaign that will guarantee you more leads and conversions is not child’s play!! But worry no more as here is how you can do so and thereby increase the profit of your business organisation.
You expect a response to your Email as soon as you hit the ‘Send’ button. Some emails of yours are responded to but for the others the wait becomes a never ending one. But have you ever tried to discover the reasons behind this? Or are you among the hundreds and thousands of people all around the world who are worried due to the low response rate to your emails?? Then here are 10 simple tips which you can use to increase your email response. Check these tips out and adopt them in your Email Strategy in order to give wings to your Email Campaign. Read On…