Email Marketing after GDPR

A Complete Guide to Email Marketing After GDPR

Email marketing after GDPR is a tricky problem. If you’re a business owner or working for any type of company that has something to do with the internet, chances are you’re writing at least some emails daily. To make your email marketing GDPR compliant, there are a couple of things you need to know regarding the implementation of the new general data protection regulation OR GDPR by the European Union.

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mistakes

9 Mistakes that Small Business Owners Make with their Finances

You have started a new business, one of the most rewarding activities of an entrepreneur. But with great rewards comes great risk, especially when it comes to having a sound financial plan as well as outlining the cost of everything. These have led many small and medium-sized businesses to make some common mistakes that can cripple their new startup.

From handling inventory to sourcing for raw material, form chasing debtors to billing creditors, the day-to-day running of your business can hinder you from recognizing these 9 business mistakes and looking for a way to solve them. Here are the 9 common mistakes that occur and what you can do about them.

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Cold emailing tools

Cold Emailing Tools: Best 20+ of All the Time (Updated)

Cold emailing is one of the most trending marketing tactics today. It is the best way to reach out to new prospects and get them to try your products/services. However, sending out cold emails can be trickier than it seems, as you do not have any beforehand relationship with the recipient. And due to the lack of personal touch, you cannot get any verbal or nonverbal feedback to make your approach more effective.

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Email Marketing Cheat Sheet

You don’t need us to tell you how important email marketing is, right? With 4 billion accounts around the world, the humble email is still the most powerful direct marketing medium despite the advent of social media with 90% of internet users frequently checking their emails. Marketers are only just starting to realize the full potential of emails and this cheat sheet puts together all the key elements in one place to save you going on a wild goose chase. If you are sending an email campaign for the first time, you can download this Email Marketing eBook for Beginners by DesignWebKit to clear your idea about it.

  • Personalization – Why should you make your emails personal. Segment your lists and tailor emails to the interests of your customers.
  • Automated emails – How you can set them up and make them work for you. Avoid the spam folder too.
  • Recovery – Using email marketing to win your customers back and reduce your abandoned cart rates.
  • Mobile friendly – More and more people are looking at emails on mobile devices. So it’s more important than ever to format your emails correctly.
  • Testing – Explaining the importance of testing your emails and how to set them up.

As you will see setting up a winning email marketing strategy doesn’t have to be over-complicated or expensive. Taking guidance from the infographic below, you can make emails generate revenue for your business with an ROI of $44 for every $1 spent – no other communication tool can generate a return like this.

 

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Email Marketing Strategy for Startups

Essentials of Email Marketing Strategy for Startups

Today, Internet is taking over just about everything. Commerce has turned into E-commerce, Sales into Inside Sales, Businesses are now Startups and Social Media seems to have taken over Emails. But when it comes to marketing, Change is a bit slow. You cannot ignore the significance of email marketing that still ranks among top numbers. Hence, a good Email Marketing Strategy is a must for any business. For example, leading digital agencies like Madrivo use Email for lead generation,  customer acquisition, brand awareness for their firm & clients and it is also their main traffic source. Here is the chart showing a comparison between Social Media and Email Marketing:

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Email Campaign

How You Can Create A Stunning Email Campaign To Close More Leads

In this Internet Era, Email Campaign has become the need of the hour. Marketing your Business/Startup through Email Campaigns has become the most effortless, effective and inexpensive mode to reach the maximum number of prospects. Email Campaigning refers to all the steps starting from Creating to Delivering your business marketing emails. These emails are not only aimed at delivering information to the prospects but also to generate their positive response. And ultimately converting these prospects/leads into real customers!!

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Release note

10 Simple Tips To Increase Your Email Response Rate

You expect a response to your Email as soon as you hit the ‘Send’ button. Some emails of yours are responded to but for the others the wait becomes a never ending one. But have you ever tried to discover the reasons behind this? Or are you among the hundreds and thousands of people all around the world who are worried due to the low response rate to your emails?? Then here are 10 simple tips which you can use to increase your email response. Check these tips out and adopt them in your Email Strategy in order to give wings to your Email Campaign. Read On… (more…)

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Feature Image

21 Email Delivery Checklist For Effective Email Marketing

Have you ever found yourself in a weird situation where you did something that you cannot undo?

One of my friends sent her boss a lewd text. Later, she realized that it went to the wrong recipient. And, not her boyfriend!! LOL !!
A dose of pure horror, isn’t it ?!! Quite embarrassing actually!!
Similarly, emails can also misbehave.  And, many people find themselves in such awkward situations after hitting that send button. You might realize that you sent the wrong email, didn’t delete important information or did not attach important documents. Everyone is guilty in their own way. (more…)

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