Email outreach is an integral part of a selling process. You want to let people know about your product or service, its features, discounts, news, etc., right? One of the ways to do it is to send them an email. Sending the same email to everyone, though, is not the way to do it
During the past couple of years, there have been lots of people saying that email outreach doesn’t work for sales anymore – it’s dead. However, it is still more than alive and keeps showing good results if done right. Segmentation and personalization are what this “right” means most of the times.