Categories
Growth Hacking SaaS

BIMI: What is it and How does it affect Email Deliverability?

Bee-what? Yes, I know what you’re thinking. What the heck is BIMI (pronounced Bih-Mee)? BIMI stands for Brand Indicators Messaging Identification.  With spam emails on the rise, recipients have become extremely wary of which emails they should and should not open. Nearly 85% of emails received by users are spam emails; our suspicions are not […]

Categories
Email Growth Hacking Tools

Track Cold Email Links: Effective Methods 2022

In the past, we barely had any control over our email campaigns. Today, thanks to the evolution of technology, we have a far greater level of control. With email intelligence tools, we are able to track multiple components of email marketing.  Email link tracking is a popular practice observed by several marketers and salespeople. One […]

Categories
Email

What is Email Blacklist and how to avoid it?

One of the worst nightmares for any email marketers is getting their email blacklisted. As it can negatively affect your ability to reach your subscriber’s inbox. With the advancement in technology, the occurrence of fraud has increased, and the ISP (Internet Service Providers) has employed different means to protect their users from spam through spam […]

Categories
Email

What are SPF & DKIM records and how to set it up?

SPF and DKIM are the two terms that sound technical even to an email marketing professional. But it is important to learn, understand and set up these records, especially if you are planning to send an email campaign, as it would have a huge positive impact on your campaign’s deliverability. If you are feeling overwhelmed, […]

Categories
Email

How To Avoid Spam Filters When Writing An Email

Professionals sending email campaigns spend a lot of their time in trying to understand how to avoid spam filters but at times they miss on a few common best-practices which leads their emails in the spam filter. We all know that spam filters are getting smarter and the ways to tackle them are getting tougher […]

Categories
Email

How to Start an Email Professionally

An effective email has numerous elements that need to be perfect if you want to get the message across. The intention and interpretation of the email should be similar otherwise it can create confusion and chaos and you don’t want that especially when it is a professional email. While writing a professional email, you need […]

Categories
Email

What is Cold Email? (Definitive Guide-2021)

In this blog, we have covered each and every aspect that goes into framing, sending and analyzing an effective cold email. In short, even if you’re a cold email beginner or a cold email expert, you are in for a ride.

Categories
Email

LinkedIn InMail Vs Email – A Practical In-depth Comparison

With each passing day, in this digitally advanced world, everything is changing at a pace which can be difficult to keep up with. And as far as B2B communication was concerned, there was only one giant in the game: Email. But the days are changing and there is a new giant on the playing field: […]

Categories
Email

How to Send Email Campaigns: A Detailed Step by Step Guide

Email campaigns are the most efficient way to keep in touch with your client, prospects, subscribers. But how to send email campaigns is the question that is on your mind. Email marketing campaigns or popularly known as email campaigns are no less than perfecting an art form. Your campaign needs to have just the right […]

Categories
Email

How to Forward an Attachment in Gmail

How to forward with attachments in Gmail has to be one of the most asked questions with the most straightforward answer. The results you get is rarely impressive if you don’t have the right tools. It will be difficult to measure the impact that your forwarded materials have on the receivers. Before going into details […]