With every business, every industry going digital we all know how important it is to make a digital presence of the company/business. Everyone turns to Google. Be it personal questions, travel queries or even the smallest things like “How to open a can.” And with Google’s newly launched “near me” boolean which help refines searches and gives you the location of businesses in vicinity based on the query you asked. And with Google getting smarter, every business/company has to cope up with it. And the same rule applied to us too.
I think processes and checklists are not spoken about much in the Marketing world. They don’t get a lot of attention. A lot of strategies are mentioned and hacks are thrown out, but what is the process to get that hack done? Nobody talks about that.