Sales follow-up emails are a crucial part of your email communication that is done once your primary pitch has been ignored. It bangs on your head if sending another email will be right or not.
Deciding how to write a follow-up email can be awkward and confusing for salespeople. Oftentimes, you’re second-guessing on your lead’s buying intent after no response, making the engagement unpredictable.
But that isn’t a good enough reason to avoid following up. Research says 50% of closures come in after the fifth touch. As per the same study, 93% of closed leads took 6 attempts to connect.
Want to improve your follow-up emails and reach more interested people?
Then here are two simple things you can do right away:-
1.Increase the number of the people you send follow up emails to
When doing follow-up emails, it’s always best to email more. Not that it will give you a higher response rate but you’re actually reaching more people in a day. And, that what matters.