You are already in a defensive position.
But, what you may not know is that many sales people face these kind of challenges all the time. Unfortunately, 70% of sales emails stop after the first attempt.
But, why are many sales people giving up so quickly? Most of the times, it has to do with the fact that writing these mission critical emails isn’t as easy. Besides, toeing the lines between persistence and pushiness is tough. And, many email marketers and salespeople find themselves on the extreme ends of the divide. (more…)