The internet is a murky scene of a shipwreck that sends everyone, including the experienced seafarers/captain into a disarray of confusion. And, to navigate out of this confusion and stall tall, a solid strategy (or a clever hack) is needed. Marketers need to have good tools and make use of them. And, according to Farlan Dowell, the Vice President of sales of Uptight, to stay ahead, you need to keep your champion first. Your champion is your sales team. Make them heroes by giving them the tools they need to make sells upwards.