“Customer acquisition nightmare”
This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating growth to a less-than-acceptable return on investment (ROI)on paid traffic spend, most startups have their plate full of eerie uncertainty and imminent losses. And, that happens very often.
Hacking an effective way of getting your first paying users, needs a sound strategy, planning, and intelligent execution. Selling your first SaaS product is one of the hardest challenges any SaaS startup has to beat. However, the idea of making a sale anytime, anywhere you are (even when you are asleep) gives the providers such a liberating feeling.
The question is, how can a SaaS startup make its first sales?