In April of this year, Instagram reached 700 million monthly members, making it the most popular social network in the world. Because of this, Instagram is now a hot marketing target for businesses interested in reaching consumers. The image-sharing social network’s demographic is especially notable since 90 percent of the site’s members are under the age of 35.
But connecting with customers on a site that operates primarily on images can be difficult. It’s important to fully understand Instagram’s customer base in order to post in ways that will engage them. Here are a few ways brands can make the most of Instagram as a marketing tool: