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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation.

Lead nurturing plays an essential role in high converting sales processes. It helps your leads deeply understand your product and guides them to make a purchase decision. Teams that are good at nurturing their leads generate 50% more sales-ready leads at ⅔ the cost.