Mail merge in outlook

How to setup Mail Merge in Outlook (2019)

Mail merge in Outlook is very different from outlook broadcast. When you broadcast an email, it sends that message to a group of people. But if you send a mail merge email with Outlook, it will consider each recipient as an individual recipient. You can play around a lot and give a personalized touch to all your emails. You can personalize the subject lines, their names and their businesses in your emails. The sky is the limit on how much you can experiment if you know how to send mail merge emails in outlook. (more…)

Read More

why use mail merge

The Ultimate Guide to Mail Merge

Why should you personalize  your emails?

For any sales/marketing team personalize communication with customer yields better results.

  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10% – Aberdeen
  • Emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor
  • 50% of companies feel they can increase interaction within email by increasing personalization. – Experian

(more…)

Read More