How to do a Mail Merge in Outlook for Best Personalization

Sending a personalized email drives the best conversion for your outreach campaigns. According to a report by Adestra, 82% of marketers reported an increase in open rates through email personalization, while 75% believe it yields higher click-through rates. 

So if you are an outlook user, you can use mail merge in outlook function to personalize your emails.

But do you know how to do mail merge in outlook to increase your productivity?

Help Center Release Note

Mail Merge with Auto Follow-ups [Guide]

Here, we are going to show you how one can schedule 9 back to back automated follow-up emails using SalesHandy’s feature also one of the email drip campaign best practices.

Setting-up automated follow-ups to your mail merge campaigns will drastically increase your chances to get a response. SalesHandy can help send personalized mail merge campaign with automated follow-up from Gmail, Outlook or any other email service provider.


The Ultimate Guide to Mail Merge

Why should you personalize  your emails?

For any sales/marketing team personalize communication with customer yields better results.

  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10% – Aberdeen
  • Emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor
  • 50% of companies feel they can increase interaction within email by increasing personalization. – Experian