why use mail merge

The Ultimate Guide to Mail Merge

Why should you personalize  your emails?

For any sales/marketing team personalize communication with customer yields better results.

  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10% – Aberdeen
  • Emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor
  • 50% of companies feel they can increase interaction within email by increasing personalization. – Experian

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