Mail merge in Outlook is very different from outlook broadcast. When you broadcast an email, it sends that message to a group of people. But if you send a mail merge email with Outlook, it will consider each recipient as an individual recipient. You can play around a lot and give a personalized touch to all your emails. You can personalize the subject lines, their names and their businesses in your emails. The sky is the limit on how much you can experiment if you know how to send mail merge emails in outlook.
Here, we are going to show you how one can schedule 9 back to back automated follow-up emails using SalesHandy’s feature also one of the email drip campaign best practices.
Setting-up automated follow-ups to your mail merge campaigns will drastically increase your chances to get a response. SalesHandy can help send personalized mail merge campaign with automated follow-up from Gmail, Outlook or any other email service provider.
Why should you personalize your emails?
For any sales/marketing team personalize communication with customer yields better results.
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10% – Aberdeen
- Emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor
- 50% of companies feel they can increase interaction within email by increasing personalization. – Experian