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Growth Hacking SaaS

BIMI: What is it and How does it affect Email Deliverability?

Bee-what? Yes, I know what you’re thinking. What the heck is BIMI (pronounced Bih-Mee)? BIMI stands for Brand Indicators Messaging Identification.  With spam emails on the rise, recipients have become extremely wary of which emails they should and should not open. Nearly 85% of emails received by users are spam emails; our suspicions are not […]

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Growth Hacking Marketing

10 Best Marketing Automation Tools For Startups

When you are starting a business, you have so many responsibilities that it’s easy to feel torn apart. Financing, marketing, customer communication, business operation, and other tasks are hard to manage without assistance. Most startups don’t have the resources to hire separate teams of specialists for every one of the above tasks. Marketing Automation is the process of letting the […]

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Marketing Startup

7 Insights on Launching a Successful Product Startup Through Blogging

In 2017, launching a startup through blogging is the terrific and best way to get traction. That’s a fact. 81% of US consumers trust the information and the advice coming from blogs. Moreover, in order to make it big with your product, you’re ought to capture the search engine’s attention. Google loves content, therefore, if your […]

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Email Infographic Marketing

Email Marketing Cheat Sheet

You don’t need us to tell you how important email marketing is, right? With 4 billion accounts around the world, the humble email is still the most powerful direct marketing medium despite the advent of social media with 90% of internet users frequently checking their emails. Marketers are only just starting to realize the full potential of emails and this […]

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Marketing

Organic vs Paid Advertising: Know your Marketing Strategies

[vc_row][vc_column][vc_column_text]There are many marketing strategies online, but they all boil down to organic marketing or paid advertising. And the debate between the two marketing strategies and their role in business growth has been going on for some time.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]A few of the most common questions that we face in building our company’s marketing strategy are : Which […]

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Email Marketing

Essentials of Email Marketing Strategy for Startups

Today, Internet is taking over just about everything. Commerce has turned into E-commerce, Sales into Inside Sales, Businesses are now Startups and Social Media seems to have taken over Emails. But when it comes to marketing, Change is a bit slow. You cannot ignore the significance of email marketing that still ranks among top numbers. Hence, a good […]