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4 Important Sales Metrics Every Team Must Track

Metrics measure performance. They facilitate aspects of processes, right from planning and decision-making, to tracking, analyzing, and course correction. In a business context, metrics are used to ensure that outcomes align with the business objectives.

And for sales teams, each and every activity has to be measured and tracked in order to achieve the desired results.

Before we go ahead and discuss the important sales metrics you need to track in your organization, let’s take a look at some of the basics of sales metrics.