The social media phenomenon has exploded in just a few years. And, now it seems that it’s the most frequent place people hear their news, find out about interesting information, share with others and even make purchases. You’ve got to make those personal connections with people throughout social media in order to find prospective customers and have your information shared widely. People don’t want to just be sold to.
Generating leads is nothing new. Professionals have been knocking on doors, sending out mail, and making phone calls to generate leads long before it became main stream online. The internet has changed a lot, including the way companies generate leads. Those older tactics are still relevant to a large degree, but businesses must learn to accommodate for the new generation if they want their marketing efforts to be successful.