Professionals sending email campaigns spend a lot of their time in trying to understand how to avoid spam filters but at times they miss on a few common best-practices which leads their emails in the spam filter.
Spam filtering is getting more rigorous each day. Every receiving ISP is using different spam filtering techniques, and some ISP’s utilizes some unpredictable and creative ways of combating spam that affects your email delivery. It is difficult to know why your emails end up in spam folder but there are a few things that can be taken care of to ensure that it doesn’t happen. Here is a list of reasons why it happens: