SPF and DKIM are the two terms that sound technical even to an email marketing professional. But it is important to learn, understand and set up these records, especially if you are planning to send an email campaign, as it would have a huge positive impact on your campaign’s deliverability. If you are feeling overwhelmed, don’t worry, we have covered how to set up SPF and DKIM for you in this blog and it is not rocket science.
It will ensure that the domain through which you send emails doesn’t end up in the Blacklist of any Spam filters for the casualties that you have not committed. Spam Filters block mass emails of people who have not authenticated their SPF and DKIM records because there have been instances of forgery where frauds have faked the email addresses and sent emails on other person’s behalf.