The email marketing industry is so huge that every day you come across new email marketing terms. Also, there are a few email marketing jargons that are used as each other\u2019s synonyms. We have gathered a list of these email marketing terms that every marketer should know. We hope this list will add to your business email glossary.<\/p>\n\n\n\n\n\n\n\n
Without further ado, let\u2019s jump right into the list.<\/p>\n\n\n\n
It is a method of comparing the results of 2 different emails and taking out inferences on the same. As the name suggests, you prepare two or more variants of an email naming them A,B,C and so on. You try it on different people and compare results to find out which one is most impactful.<\/p>\n\n\n\n
The percentage of people who click to open the attachment that you have sent them via email is called attachment open rate.<\/p>\n\n\n\n
When an email is sent in continuation of the previous email in order to remind the recipient about the subject, that email is called a follow-up email<\/a>. There are tools in the market like Saleshandy that automate this procedure for you with conditions.<\/p>\n\n\n\n Bonus fact \u2013 \u201c80% of sales require more than 5 follow-ups\u201d<\/p>\n\n\n\n An automated message or series of messages that are triggered when an email is sent to a particular address. For e.g. \u2013 an out of office email is an auto-respondent.<\/p>\n\n\n\n The percentage of emails that don\u2019t land in the inbox of your recipients is Bounce rate<\/a>.<\/p>\n\n\n\n When your emails are stopped from being sent by spam filters or other factors is called email block. This usually happens if you cross daily sending limit of Gmail<\/a> or send a spammy looking email.<\/p>\n\n\n\n The process of sending a single email to hundreds of people<\/a> at a time is called Mass Emailing.<\/p>\n\n\n\n Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 is an act from the USA which majorly has laws that control the businesses to send misleading emails to recipients.<\/p>\n\n\n\n An order or request given, usually, at the end of an email to encourage the subscriber to do something. E.g. \u201cDownload the app now\u201d<\/p>\n\n\n\n Read more :<\/strong> 100+ Cold Email CTAs (Call to Action) to Book More Meetings<\/a><\/strong><\/p>\n\n\n\n It is an act from Canada that requires Canadian and global organizations that send commercial emails within, from or to Canada to receive consent from recipients before sending messages.<\/p>\n\n\n\n When an email is sent to someone you don\u2019t know for some particular reason is a cold email. Read the definitive guide of cold email<\/a> to have a deeper understanding of the topic.<\/p>\n\n\n\n\r\n4. Autoresponder<\/h4>\n\n\n\n
5. Bounce Rate<\/h4>\n\n\n\n
6. Block<\/h4>\n\n\n\n
7. Bulk Mail\/Mass email<\/h4>\n\n\n\n
8. CAN-SPAM<\/h4>\n\n\n\n
9. Call to Action (CTA)<\/h4>\n\n\n\n
10. CASL (Canadian Anti-Spam Law)<\/h4>\n\n\n\n
11. Cold Email<\/h4>\n\n\n\n