{"id":14035,"date":"2022-03-10T13:48:45","date_gmt":"2022-03-10T13:48:45","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=14035"},"modified":"2025-09-11T09:29:37","modified_gmt":"2025-09-11T09:29:37","slug":"open-rates","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/open-rates\/","title":{"rendered":"Email open rate: What is it and how to improve it?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#What-are-email-open-rates\"><strong class=\"What-are-email-open-rates\"><span class=\"toc_number toc_depth_1\">1<\/span> What are email open rates?<\/strong><\/a><\/li><li><a href=\"#Why-are-email-open-rates-important\"><strong class=\"Why-are-email-open-rates-important\"><span class=\"toc_number toc_depth_1\">2<\/span> Why are email open rates important?<\/strong><\/a><ul><li><a href=\"#1-Avoid-spam-filter\"><strong class=\"1-Avoid-spam-filter\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 1. Avoid spam filter:<\/strong><\/a><\/li><li><a href=\"#2-Get-a-holistic-view-of-the-campaign-sequence\"><strong class=\"2-Get-a-holistic-view-of-the-campaign-sequence\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2. Get a holistic view of the campaign (sequence):<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-to-calculate-email-open-rates\"><strong class=\"How-to-calculate-email-open-rates\"><span class=\"toc_number toc_depth_1\">3<\/span> How to calculate email open rates?<\/strong><\/a><\/li><li><a href=\"#How-to-increase-your-email-open-rates\"><strong class=\"How-to-increase-your-email-open-rates\"><span class=\"toc_number toc_depth_1\">4<\/span> How to increase your email open rates?<\/strong><\/a><ul><li><a href=\"#9-tips-to-improve-your-email-open-rate\"><strong class=\"9-tips-to-improve-your-email-open-rate\"><span class=\"toc_number toc_depth_2\">4.1<\/span> 9 tips to improve your email open rate<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Email-open-rates-average-for-various-industries\"><strong class=\"Email-open-rates-average-for-various-industries\"><span class=\"toc_number toc_depth_1\">5<\/span> Email open rates average for various industries.<\/strong><\/a><\/li><li><a href=\"#Conclusion\"><strong class=\"Conclusion\"><span class=\"toc_number toc_depth_1\">6<\/span> Conclusion<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>In the era, where professionals communicate through emails, making sure that you know all the aspects related to email marketing is necessary.<\/p>\n\n\n\n<p>The success of your <a href=\"https:\/\/www.saleshandy.com\/blog\/email-outreach-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">email outreach<\/a> campaigns (sequences) depends upon how clearly the call-to-action is placed and hence the conversion rates.&nbsp;<\/p>\n\n\n\n<p>The first action that you would want the recipient to take would be opening your email.&nbsp;<\/p>\n\n\n\n<p>Hence, it is necessary that the email sent is tracked, and the open rates are checked to ensure high engagement.<\/p>\n\n\n\n<p>That is exactly what we have talked about in this blog.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"define\"><span id=\"What-are-email-open-rates\">What are email open rates?<\/span><\/h2>\n\n\n\n<p><strong>The percentage of people that open your emails out of the number of people you send is called email open rate.<\/strong>&nbsp;<\/p>\n\n\n\n<p>So, if you send an email to 20 people and it is opened by 16 people, your email open rate is \u201c80%\u201d.<\/p>\n\n\n\n<p>This gives you an exact idea of how many people are interested in you. It saves your time as you don\u2019t waste it after those who don\u2019t care about your emails.<\/p>\n\n\n\n<p>These rates are directly proportional to the subject line, and how relevant the subject matter is for the subscribers.&nbsp;<\/p>\n\n\n\n<p>Email open rate shows how well you can draw the attention of subscribers through your on-point subject line.<\/p>\n\n\n\n<p>Also, Gmail doesn\u2019t provide an in-built feature where you can track who opened your email but you can use Saleshandy to track the open rates of your email campaigns (sequences).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Also Read:<\/strong> <a href=\"https:\/\/www.saleshandy.com\/blog\/email-open-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Did Google Just Put an End to Email Open Tracking?<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"5464\" height=\"2792\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1.png\" alt=\"\" class=\"wp-image-25206\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1.png 5464w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-391x200.png 391w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-900x460.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-768x392.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-1536x785.png 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-2048x1046.png 2048w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-1200x613.png 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-1980x1012.png 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/5-1.-Reports-_-Sequence-Reports-2-1-150x77.png 150w\" sizes=\"(max-width: 5464px) 100vw, 5464px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">send and Calculate your email campaign&#8217;s Open Rates now!<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><span id=\"Why-are-email-open-rates-important\">Why are email open rates important?<\/span><\/h2>\n\n\n\n<p>Apart from being an important metric for analyzing <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability<\/a> and engagement statistics, email open rates help you to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Avoid-spam-filter\">1. Avoid spam filter:<\/span><\/h3>\n\n\n\n<p>Spam filters check the engagement metrics of the IP and make a judgment whether the email ID is genuine or not.&nbsp;<\/p>\n\n\n\n<p>Low open rates give an idea to the sender that the content they are sending is not appealing and needs correction.&nbsp;<\/p>\n\n\n\n<p>Thus, to <a href=\"https:\/\/www.saleshandy.com\/blog\/avoid-spam-filters\/\" target=\"_blank\" rel=\"noreferrer noopener\">avoid the spam filter<\/a>, open rates need to be maintained as per the industry standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Get-a-holistic-view-of-the-campaign-sequence\">2. Get a holistic view of the campaign (sequence):<\/span><\/h3>\n\n\n\n<p>Open rates when used with other email campaign (sequence) success metrics like click-through rate, bounce rate gives a holistic view of the effectiveness of the email campaign (sequence).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"calculation\"><span id=\"How-to-calculate-email-open-rates\">How to calculate email open rates?<\/span><\/h2>\n\n\n\n<p>As mentioned earlier, you cannot calculate accurate open rates with Gmail or Outlook manually.&nbsp;<\/p>\n\n\n\n<p>You can sign up with <a href=\"https:\/\/www.saleshandy.com\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a> to track your email campaigns (sequences).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1704\" height=\"841\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up.webp\" alt=\"signup with saleshandy for free\" class=\"wp-image-36236\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up.webp 1704w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up-405x200.webp 405w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up-900x444.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up-768x379.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up-1536x758.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up-1200x592.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/08\/Saleshandy-sign-up-150x74.webp 150w\" sizes=\"(max-width: 1704px) 100vw, 1704px\" \/><\/figure>\n\n\n\n<p>Also, you will get a real-time notification on <a href=\"https:\/\/www.saleshandy.com\/blog\/know-someone-opened-your-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">who read your email<\/a> along with other campaign (sequence) statistics.<\/p>\n\n\n\n<p>Open rate statistics come in 2 variables<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Email sent<\/strong>: The number of recipients to whom the email was sent.<\/li>\n\n\n\n<li><strong>Email opened<\/strong>: The number of people who have opened the email.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amplify\"><span id=\"How-to-increase-your-email-open-rates\">How to increase your email open rates?<\/span><\/h2>\n\n\n\n<p>There are various reasons why the recipients don\u2019t open your emails, and it is important that you track the engagement of the recipients to ensure high conversion rates.&nbsp;<\/p>\n\n\n\n<p>There are a few things you need to do to make sure that recipients open your email on the first go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9-tips-to-improve-your-email-open-rate\">9 tips to improve your email open rate<\/span><\/h3>\n\n\n\n<p><a href=\"#one\">1. Clean your mailing list<\/a><\/p>\n\n\n\n<p><a href=\"#two\">2. Personalizing your emails<\/a><\/p>\n\n\n\n<p><a href=\"#three\">3. The subject line and preheader text<\/a><\/p>\n\n\n\n<p><a href=\"#four\">4. Follow A\/B testing<\/a><\/p>\n\n\n\n<p><a href=\"#five\">5. Send follow ups (steps)<\/a><\/p>\n\n\n\n<p><a href=\"#six\">6. Provide valuable content<\/a><\/p>\n\n\n\n<p><a href=\"#seven\">7. Best and the worst days to send emails<\/a><\/p>\n\n\n\n<p><a href=\"#eight\">8. Schedule emails at an appropriate time<\/a><\/p>\n\n\n\n<p><a href=\"#nine\">9. Consider double opt-in<\/a><\/p>\n\n\n\n<p><a href=\"#sender-rotation\">10. Use Sender&#8217;s Rotation<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"one\"><strong>1. Clean your mailing list<\/strong><\/p>\n\n\n\n<p>Sending emails to inactive recipients will lead to a low email open rate. Make sure your mailing list is cleansed every 4-6 months.&nbsp;<\/p>\n\n\n\n<p>Remove all the recipients that are inactive since the last few campaigns (sequences). This will ensure that you send emails to the right people.<\/p>\n\n\n\n<p id=\"two\"><strong>2. Personalizing your emails<\/strong><\/p>\n\n\n\n<p>It has been seen that personalization of the emails increases the open rates by more than 20 percent.&nbsp;<\/p>\n\n\n\n<p>So, if you send \u201cHey Jim\u201d instead of \u201cHey there\u201d it will make a huge difference. And beyond just adding a first name, you can also improve results by crafting emails that <a href=\"https:\/\/walterwrites.ai\/humanize-ai-text-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">sound more human<\/a> and conversational.\u00a0<\/p>\n\n\n\n<p>If you have a big email list, send email campaigns (sequences) through Saleshandy and personalize thousands of emails.<\/p>\n\n\n\n<p id=\"three\"><strong>3. The subject line and preheader text<\/strong><\/p>\n\n\n\n<p>Always write an effective subject line in your email to make the readers want to open the email. Personalize your subject line to increase the chances of opening the emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1180\" height=\"876\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21394-1-2.png\" alt=\"\" class=\"wp-image-25004\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21394-1-2.png 1180w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21394-1-2-269x200.png 269w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21394-1-2-828x615.png 828w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21394-1-2-768x570.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21394-1-2-150x111.png 150w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">SEND PERSONALIZED EMAILS USING SALESHANDY<\/a><\/div>\n<\/div>\n\n\n\n<p id=\"four\"><strong>4. Follow A\/B testing<\/strong><\/p>\n\n\n\n<p>A\/B testing is the method of comparing the results of 2 different emails and taking out inferences on the same.&nbsp;<\/p>\n\n\n\n<p>You have to prepare two or more variants of an email naming them A, B, C and so on. Try it on different lists and compare results. Use the one that fetches maximum results.<\/p>\n\n\n\n<p id=\"five\"><strong>5. Send follow ups (steps)<\/strong><\/p>\n\n\n\n<p>Sending follow ups (steps) is an important part of email marketing.&nbsp;<\/p>\n\n\n\n<p>Stats say \u201cIt takes up to 5 follow-ups (steps) for a sale to happen\u201d.&nbsp;<\/p>\n\n\n\n<p>It will be a tiring job if you have to keep track of each follow up (step) that you send. Which is why you should use <a href=\"https:\/\/www.saleshandy.com\/automatic-follow-up-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated follow-ups<\/a> (steps) and save your time taking manual follow-ups.&nbsp;<\/p>\n\n\n\n<p>Saleshandy provides an automated follow-ups (steps) feature with conditional follow-ups (steps) where you have an option to send follow-ups (steps) to those who have not read your email or not replied.<\/p>\n\n\n\n<p id=\"six\"><strong>6. Provide valuable content<\/strong><\/p>\n\n\n\n<p>High-quality, relevant content is the frontline of a successful email marketing campaign (sequence). Make sure that you send emails that are rich in content to bring value and trust among the recipients and enjoy high open rates.<\/p>\n\n\n\n<p>Beyond informative content, consider offering additional resources that enhance customer experience. This could include exclusive discounts, early access to new products, or even a link to your <a href=\"https:\/\/www.uniqode.com\/blog\/digital-business-card-basics\/how-to-create-a-digital-business-card\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital business card<\/a>.<\/p>\n\n\n\n<p id=\"seven\"><strong>7. Best and the worst days to send emails<\/strong><\/p>\n\n\n\n<p>When looking at email statistics by day, it appears that weekdays perform the best, with the weekend having the lowest engagement figures. Here is a closer look at the best and the worst days to send emails:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highest open rates are observed on Mondays<\/li>\n\n\n\n<li>Highest click through rates are observed on Tuesdays<\/li>\n\n\n\n<li>Wednesdays and Tuesdays are the days with the highest click-to-open rates<\/li>\n<\/ul>\n\n\n\n<p id=\"eight\"><strong>8. Schedule emails at an appropriate time<\/strong><\/p>\n\n\n\n<p>It is important that you reach the inbox of the recipient at the right time. You can use Saleshandy to schedule emails as per the recipient\u2019s time zone to get better open rates<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1782\" height=\"1334\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1.png\" alt=\"\" class=\"wp-image-25003\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1.png 1782w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1-267x200.png 267w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1-822x615.png 822w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1-768x575.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1-1536x1150.png 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1-1200x898.png 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/03\/Group-21287-1-1-150x112.png 150w\" sizes=\"(max-width: 1782px) 100vw, 1782px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">start your 7-day free trial now!<\/a><\/div>\n<\/div>\n\n\n\n<p id=\"nine\"><strong>9. Consider double opt-in<\/strong><\/p>\n\n\n\n<p>When you consent twice to send an email to someone, it is called double opt-in.&nbsp;<\/p>\n\n\n\n<p>First when they provide their email address and second when they are sent a verification email. This will ensure that your <a href=\"https:\/\/www.saleshandy.com\/blog\/how-to-build-quality-lead-list-for-cold-emailing\/\" target=\"_blank\" rel=\"noopener\">email list<\/a> includes all those who are legit interested in your email.<\/p>\n\n\n\n<p id=\"sender-rotation\"><strong>10. Sender\u2019s Rotation<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/sender-rotation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sender\u2019s Rotation<\/a> involves sending email sequences from multiple email accounts, rather than relying solely on one.<\/p>\n\n\n\n<p>By doing so, the volume of emails being sent is spread across multiple accounts, thereby reducing the likelihood of any one account being flagged or experiencing deliverability problems. This improves deliverability and chances of higher opens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industrystd\"><span id=\"Email-open-rates-average-for-various-industries\">Email open rates average for various industries.<\/span><\/h2>\n\n\n\n<p>Open rates differ from industry to industry, and you always want to keep your open rate better or at least at par to the industry standards.&nbsp;<\/p>\n\n\n\n<p>Take the above-mentioned steps if your email open rates are lower than your industry standards.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>INDUSTRY<\/strong><\/td><td><strong>OPEN RATES<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/td><\/tr><tr><td>Arts and Entertainment<\/td><td>20.5%<\/td><\/tr><tr><td>Agriculture, Forestry, Fishing, Hunting<\/td><td>27.3%<\/td><\/tr><tr><td>Consumer Packaged Goods<\/td><td>20%<\/td><\/tr><tr><td>Education<\/td><td>28.5%<\/td><\/tr><tr><td>Financial Services<\/td><td>27.1%<\/td><\/tr><tr><td>Restaurant, Food &amp; Beverage<\/td><td>18.5%<\/td><\/tr><tr><td>Government &amp; Politics<\/td><td>19.4%<\/td><\/tr><tr><td>Healthcare Services<\/td><td>23.7%<\/td><\/tr><tr><td>IT\/Tech\/Software<\/td><td>22.7%<\/td><\/tr><tr><td>Logistics &amp; Wholesale<\/td><td>23.4%<\/td><\/tr><tr><td>Media, Entertainment, Publishing<\/td><td>23.9%<\/td><\/tr><tr><td>Nonprofit<\/td><td>26.6%<\/td><\/tr><tr><td>Other<\/td><td>19.9%<\/td><\/tr><tr><td>Professional Services<\/td><td>19.3%<\/td><\/tr><tr><td>Real Estate, Design, Construction<\/td><td>21.7%<\/td><\/tr><tr><td>Retail<\/td><td>17.1%<\/td><\/tr><tr><td>Travel, Hospitality, Leisure<\/td><td>20.2%<\/td><\/tr><tr><td>Wellness &amp; Fitness<\/td><td>19.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Source &#8211; campaignmonitor.com<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>Better email open rates suggest more people are interested in your company and that results in the growth of the business.&nbsp;<\/p>\n\n\n\n<p>Hence, open rates are a really important part of any email marketing campaign (sequence).&nbsp;<\/p>\n\n\n\n<p>Make sure you analyze your upcoming campaigns (sequences) and take necessary steps to improve your overall business.&nbsp;<\/p>\n\n\n\n<p>The first 200 emails of your campaigns (sequences) are on us. Take a free trial of any of our plans and enjoy the productivity.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">IMPROVE YOUR EMAIL OPEN RATES USING SALESHANDY!<\/a><\/div>\n<\/div>\n\n\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: All you need to know about email open rates and how to improve it - popup --><br \/><script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'dybfephrquk9mqzebd8l');<\/script><br \/><!-- \/ https:\/\/optinmonster.com --><\/p>\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is a good email open rate?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Email open rates vary as per the industries. On average, a good open rate is between 15-30%.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What are email open rates?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The percentage of people that open your emails out of the number of people you send is called email open rate.\"\n    }\n  }]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 What are email open rates?2 Why are email open rates important?2.1 1. Avoid spam filter:2.2 2. Get a holistic view of the campaign (sequence):3 How to calculate email open rates?4 How to increase your email open rates?4.1 9 tips to improve your email open rate5 Email open rates average for various industries.6 Conclusion In [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":35998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[988],"tags":[234],"class_list":["post-14035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-email-open-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email open rate: What is it and how to improve it?<\/title>\n<meta name=\"description\" content=\"Email open rates provide insights about your recipients and help to make data driven decisions. 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