{"id":15177,"date":"2026-02-07T17:00:00","date_gmt":"2026-02-07T17:00:00","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=15177"},"modified":"2026-02-10T08:04:49","modified_gmt":"2026-02-10T08:04:49","slug":"email-deliverability","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/email-deliverability\/","title":{"rendered":"Email Deliverability: The Complete Guide for 2026"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Email-Deliverability-Guide-TOC\"><strong class=\"Email-Deliverability-Guide-TOC\"><span class=\"toc_number toc_depth_1\">1<\/span> \n    \n      Email Deliverability Guide: TOC\n    \n  <\/strong><\/a><\/li><li><a href=\"#What-is-Email-Deliverability\"><strong class=\"What-is-Email-Deliverability\"><span class=\"toc_number toc_depth_1\">2<\/span> What is Email Deliverability<\/strong><\/a><\/li><li><a href=\"#How-to-Test-Your-Email-Deliverability\"><strong class=\"How-to-Test-Your-Email-Deliverability\"><span class=\"toc_number toc_depth_1\">3<\/span> How to Test Your Email Deliverability<\/strong><\/a><ul><li><a href=\"#What-are-Inbox-Placement-Test\"><strong class=\"What-are-Inbox-Placement-Test\"><span class=\"toc_number toc_depth_2\">3.1<\/span> What are Inbox Placement Test?<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Why-Email-Deliverability-Matters-for-Your-Business\"><strong class=\"Why-Email-Deliverability-Matters-for-Your-Business\"><span class=\"toc_number toc_depth_1\">4<\/span> Why Email Deliverability Matters for Your Business<\/strong><\/a><\/li><li><a href=\"#How-Does-Email-Deliverability-Work\"><strong class=\"How-Does-Email-Deliverability-Work\"><span class=\"toc_number toc_depth_1\">5<\/span> How Does Email Deliverability Work<\/strong><\/a><ul><li><a href=\"#1-You-Set-Things-Up\"><strong class=\"1-You-Set-Things-Up\"><span class=\"toc_number toc_depth_2\">5.1<\/span> 1. You Set Things Up<\/strong><\/a><\/li><li><a href=\"#2-You-Build-a-Good-Sending-Reputation\"><strong class=\"2-You-Build-a-Good-Sending-Reputation\"><span class=\"toc_number toc_depth_2\">5.2<\/span> 2. You Build a Good Sending Reputation<\/strong><\/a><\/li><li><a href=\"#3-You-Send-the-Email\"><strong class=\"3-You-Send-the-Email\"><span class=\"toc_number toc_depth_2\">5.3<\/span> 3. You Send the Email<\/strong><\/a><\/li><li><a href=\"#4-Email-Providers-Check-Your-Email-Format\"><strong class=\"4-Email-Providers-Check-Your-Email-Format\"><span class=\"toc_number toc_depth_2\">5.4<\/span> 4. Email Providers Check Your Email Format<\/strong><\/a><\/li><li><a href=\"#5-Your-Email-is-Placed-Inbox-Spam\"><strong class=\"5-Your-Email-is-Placed-Inbox-Spam\"><span class=\"toc_number toc_depth_2\">5.5<\/span> 5. Your Email is Placed: (Inbox, Spam)<\/strong><\/a><\/li><li><a href=\"#6-People-React-To-Your-Emails\"><strong class=\"6-People-React-To-Your-Emails\"><span class=\"toc_number toc_depth_2\">5.6<\/span> 6. People React To Your Emails<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Why-Do-You-Need-a-Strong-Email-Deliverability-Infrastructure\"><strong class=\"Why-Do-You-Need-a-Strong-Email-Deliverability-Infrastructure\"><span class=\"toc_number toc_depth_1\">6<\/span> Why Do You Need a Strong Email Deliverability Infrastructure?<\/strong><\/a><ul><li><a href=\"#1-Authentication-Protocols-Proving-Your-Emails-Are-Legit\"><strong class=\"1-Authentication-Protocols-Proving-Your-Emails-Are-Legit\"><span class=\"toc_number toc_depth_2\">6.1<\/span> 1. Authentication Protocols: Proving Your Emails Are Legit<\/strong><\/a><\/li><li><a href=\"#2-Sending-Domains-Building-and-Protecting-Your-Reputation\"><strong class=\"2-Sending-Domains-Building-and-Protecting-Your-Reputation\"><span class=\"toc_number toc_depth_2\">6.2<\/span> 2. Sending Domains: Building and Protecting Your Reputation<\/strong><\/a><\/li><li><a href=\"#3-Mail-Servers-Powering-Reliable-Email-Sending\"><strong class=\"3-Mail-Servers-Powering-Reliable-Email-Sending\"><span class=\"toc_number toc_depth_2\">6.3<\/span> 3. Mail Servers: Powering Reliable Email Sending<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#What-Affects-Your-Email-Deliverability\"><strong class=\"What-Affects-Your-Email-Deliverability\"><span class=\"toc_number toc_depth_1\">7<\/span> What Affects Your Email Deliverability<\/strong><\/a><ul><li><a href=\"#1-Low-Sender-Reputation\"><strong class=\"1-Low-Sender-Reputation\"><span class=\"toc_number toc_depth_2\">7.1<\/span> 1. Low Sender Reputation<\/strong><\/a><\/li><li><a href=\"#2-Low-IP-Reputation\"><strong class=\"2-Low-IP-Reputation\"><span class=\"toc_number toc_depth_2\">7.2<\/span> 2. Low IP Reputation<\/strong><\/a><\/li><li><a href=\"#3-Irregular-Sending-Patterns\"><strong class=\"3-Irregular-Sending-Patterns\"><span class=\"toc_number toc_depth_2\">7.3<\/span> 3. Irregular Sending Patterns<\/strong><\/a><\/li><li><a href=\"#4-Missing-Email-Authentications\"><strong class=\"4-Missing-Email-Authentications\"><span class=\"toc_number toc_depth_2\">7.4<\/span> 4. Missing Email Authentications<\/strong><\/a><\/li><li><a href=\"#5-Spammy-or-Irrelevant-Content\"><strong class=\"5-Spammy-or-Irrelevant-Content\"><span class=\"toc_number toc_depth_2\">7.5<\/span> 5. Spammy or Irrelevant Content<\/strong><\/a><\/li><li><a href=\"#6-High-Bounce-Rates\"><strong class=\"6-High-Bounce-Rates\"><span class=\"toc_number toc_depth_2\">7.6<\/span> 6. High Bounce Rates<\/strong><\/a><\/li><li><a href=\"#7-High-Spam-Complaint-Rates\"><strong class=\"7-High-Spam-Complaint-Rates\"><span class=\"toc_number toc_depth_2\">7.7<\/span> 7. High Spam Complaint Rates<\/strong><\/a><\/li><li><a href=\"#8-Low-Engagement-Rates\"><strong class=\"8-Low-Engagement-Rates\"><span class=\"toc_number toc_depth_2\">7.8<\/span> 8. Low Engagement Rates<\/strong><\/a><\/li><li><a href=\"#9-Large-Media-Files\"><strong class=\"9-Large-Media-Files\"><span class=\"toc_number toc_depth_2\">7.9<\/span> 9. Large Media Files<\/strong><\/a><\/li><li><a href=\"#10-Getting-Blacklisted\"><strong class=\"10-Getting-Blacklisted\"><span class=\"toc_number toc_depth_2\">7.10<\/span> 10. Getting Blacklisted<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-To-Improve-Your-Email-Deliverability\"><strong class=\"How-To-Improve-Your-Email-Deliverability\"><span class=\"toc_number toc_depth_1\">8<\/span> How To Improve Your Email Deliverability<\/strong><\/a><ul><li><a href=\"#1-Use-Email-Authentication-to-Build-Trust\"><strong class=\"1-Use-Email-Authentication-to-Build-Trust\"><span class=\"toc_number toc_depth_2\">8.1<\/span> 1. Use Email Authentication to Build Trust<\/strong><\/a><\/li><li><a href=\"#2-Warm-Up-Your-Domain-Before-Sending-at-Scale\"><strong class=\"2-Warm-Up-Your-Domain-Before-Sending-at-Scale\"><span class=\"toc_number toc_depth_2\">8.2<\/span> 2. Warm Up Your Domain Before Sending at Scale<\/strong><\/a><\/li><li><a href=\"#3-Set-the-Right-Domain-Classification-for-Better-Reputation\"><strong class=\"3-Set-the-Right-Domain-Classification-for-Better-Reputation\"><span class=\"toc_number toc_depth_2\">8.3<\/span> 3. Set the Right Domain Classification for Better Reputation<\/strong><\/a><\/li><li><a href=\"#4-Clean-and-Segment-Your-Email-List-Regularly\"><strong class=\"4-Clean-and-Segment-Your-Email-List-Regularly\"><span class=\"toc_number toc_depth_2\">8.4<\/span> 4. Clean and Segment Your Email List Regularly<\/strong><\/a><\/li><li><a href=\"#5-Avoid-Spam-Triggers-in-Email-Content\"><strong class=\"5-Avoid-Spam-Triggers-in-Email-Content\"><span class=\"toc_number toc_depth_2\">8.5<\/span> 5. Avoid Spam Triggers in Email Content<\/strong><\/a><\/li><li><a href=\"#6-Write-Engaging-Subject-Lines-and-Personalized-Content\"><strong class=\"6-Write-Engaging-Subject-Lines-and-Personalized-Content\"><span class=\"toc_number toc_depth_2\">8.6<\/span> 6. Write Engaging Subject Lines and Personalized Content<\/strong><\/a><\/li><li><a href=\"#7-Use-a-Real-Reply-Email-and-Easy-Unsubscribe-Link\"><strong class=\"7-Use-a-Real-Reply-Email-and-Easy-Unsubscribe-Link\"><span class=\"toc_number toc_depth_2\">8.7<\/span> 7. Use a Real Reply Email and Easy Unsubscribe Link<\/strong><\/a><\/li><li><a href=\"#8-Send-Emails-on-a-Consistent-Schedule\"><strong class=\"8-Send-Emails-on-a-Consistent-Schedule\"><span class=\"toc_number toc_depth_2\">8.8<\/span> 8. Send Emails on a Consistent Schedule<\/strong><\/a><\/li><li><a href=\"#9-Follow-Email-Laws-Like-GDPR-CAN-SPAM\"><strong class=\"9-Follow-Email-Laws-Like-GDPR-CAN-SPAM\"><span class=\"toc_number toc_depth_2\">8.9<\/span> 9. Follow Email Laws (Like GDPR &amp; CAN-SPAM)<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Advanced-Email-Deliverability-Techniques\"><strong class=\"Advanced-Email-Deliverability-Techniques\"><span class=\"toc_number toc_depth_1\">9<\/span> Advanced Email Deliverability Techniques<\/strong><\/a><ul><li><a href=\"#1-AI-Bounce-Detection-Catch-Problems-Before-They-Happen\"><strong class=\"1-AI-Bounce-Detection-Catch-Problems-Before-They-Happen\"><span class=\"toc_number toc_depth_2\">9.1<\/span> 1. AI Bounce Detection: Catch Problems Before They Happen<\/strong><\/a><\/li><li><a href=\"#2-AI-Content-Spam-Checker\"><strong class=\"2-AI-Content-Spam-Checker\"><span class=\"toc_number toc_depth_2\">9.2<\/span> 2. AI Content Spam Checker<\/strong><\/a><\/li><li><a href=\"#3-Email-Account-Health\"><strong class=\"3-Email-Account-Health\"><span class=\"toc_number toc_depth_2\">9.3<\/span> 3. Email Account Health<\/strong><\/a><\/li><li><a href=\"#3-Sender-Rotation\"><strong class=\"3-Sender-Rotation\"><span class=\"toc_number toc_depth_2\">9.4<\/span> 3. Sender Rotation<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Key-Metrics-For-Email-Deliverability\"><strong class=\"Key-Metrics-For-Email-Deliverability\"><span class=\"toc_number toc_depth_1\">10<\/span> Key Metrics For Email Deliverability<\/strong><\/a><ul><li><a href=\"#1-Bounce-Rate\"><strong class=\"1-Bounce-Rate\"><span class=\"toc_number toc_depth_2\">10.1<\/span> 1. Bounce Rate<\/strong><\/a><\/li><li><a href=\"#2-Inbox-Placement-Rate\"><strong class=\"2-Inbox-Placement-Rate\"><span class=\"toc_number toc_depth_2\">10.2<\/span> 2. Inbox Placement Rate<\/strong><\/a><\/li><li><a href=\"#3-Click-Through-Rate-CTR\"><strong class=\"3-Click-Through-Rate-CTR\"><span class=\"toc_number toc_depth_2\">10.3<\/span> 3. Click-Through Rate (CTR)<\/strong><\/a><\/li><li><a href=\"#4-Spam-Complaint-Rate\"><strong class=\"4-Spam-Complaint-Rate\"><span class=\"toc_number toc_depth_2\">10.4<\/span> 4. Spam Complaint Rate<\/strong><\/a><\/li><li><a href=\"#5-Authentication-Success\"><strong class=\"5-Authentication-Success\"><span class=\"toc_number toc_depth_2\">10.5<\/span> 5. Authentication Success<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#What-are-Some-Email-Deliverability-Test-Tools\"><strong class=\"What-are-Some-Email-Deliverability-Test-Tools\"><span class=\"toc_number toc_depth_1\">11<\/span> What are Some Email Deliverability Test Tools?<\/strong><\/a><ul><li><a href=\"#1-Seed-Testing-Tool\"><strong class=\"1-Seed-Testing-Tool\"><span class=\"toc_number toc_depth_2\">11.1<\/span> 1. Seed Testing Tool<\/strong><\/a><\/li><li><a href=\"#2-Content-Analysis-Tool\"><strong class=\"2-Content-Analysis-Tool\"><span class=\"toc_number toc_depth_2\">11.2<\/span> 2. Content Analysis Tool<\/strong><\/a><\/li><li><a href=\"#3-Inbox-Placement-Tools\"><strong class=\"3-Inbox-Placement-Tools\"><span class=\"toc_number toc_depth_2\">11.3<\/span> 3. Inbox Placement Tools<\/strong><\/a><\/li><li><a href=\"#4-Blacklist-Detection-Tool\"><strong class=\"4-Blacklist-Detection-Tool\"><span class=\"toc_number toc_depth_2\">11.4<\/span> 4. Blacklist Detection Tool<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Laws-and-Policies-What-You-Must-Follow-to-Stay-Compliant\"><strong class=\"Laws-and-Policies-What-You-Must-Follow-to-Stay-Compliant\"><span class=\"toc_number toc_depth_1\">12<\/span> Laws and Policies: What You Must Follow to Stay Compliant<\/strong><\/a><ul><li><a href=\"#Email-Laws-by-Country\"><strong class=\"Email-Laws-by-Country\"><span class=\"toc_number toc_depth_2\">12.1<\/span> Email Laws by Country<\/strong><\/a><\/li><li><a href=\"#Platform-Policies-to-Watch-in-2026\"><strong class=\"Platform-Policies-to-Watch-in-2026\"><span class=\"toc_number toc_depth_2\">12.2<\/span> Platform Policies to Watch in 2026<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Email-Deliverability-Key-Takeaways-Dos-and-Donts\"><strong class=\"Email-Deliverability-Key-Takeaways-Dos-and-Donts\"><span class=\"toc_number toc_depth_1\">13<\/span> Email Deliverability Key Takeaways: Dos and Don\u2019ts<\/strong><\/a><\/li><li><a href=\"#Email-Deliverability-FAQs\"><strong class=\"Email-Deliverability-FAQs\"><span class=\"toc_number toc_depth_1\">14<\/span> Email Deliverability: FAQs<\/strong><\/a><ul><li><a href=\"#1-What-is-meant-by-email-deliverability\"><strong class=\"1-What-is-meant-by-email-deliverability\"><span class=\"toc_number toc_depth_2\">14.1<\/span> 1. What is meant by email deliverability?<\/strong><\/a><\/li><li><a href=\"#2-How-do-you-ensure-email-deliverability\"><strong class=\"2-How-do-you-ensure-email-deliverability\"><span class=\"toc_number toc_depth_2\">14.2<\/span> 2. How do you ensure email deliverability?<\/strong><\/a><\/li><li><a href=\"#3-What-is-a-good-email-deliverability-rate-for-email\"><strong class=\"3-What-is-a-good-email-deliverability-rate-for-email\"><span class=\"toc_number toc_depth_2\">14.3<\/span> 3. What is a good email deliverability rate for email?<\/strong><\/a><\/li><li><a href=\"#4-What-hurts-email-deliverability\"><strong class=\"4-What-hurts-email-deliverability\"><span class=\"toc_number toc_depth_2\">14.4<\/span> 4. What hurts email deliverability?<\/strong><\/a><\/li><li><a href=\"#5-What-are-the-best-email-deliverability-practices\"><strong class=\"5-What-are-the-best-email-deliverability-practices\"><span class=\"toc_number toc_depth_2\">14.5<\/span> 5. What are the best email deliverability practices?<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n<p>Every week, users reach out to me and say the same thing.<\/p>\n\n\n\n<p>&#8220;Piyush, cold emails are dead now. They&#8217;re not working for us.&#8221;<\/p>\n\n\n\n<p>And when I check their campaigns, 60% of the time, the culprit is poor email deliverability.<\/p>\n\n\n\n<p>If you&#8217;re not actively monitoring it, you won&#8217;t know there&#8217;s a problem until the damage is already done.<\/p>\n\n\n\n<p>Having good email deliverability is more important than you think.<\/p>\n\n\n\n<p><strong><em>Nearly 50% of the success of your cold email campaigns depends on it.<\/em><\/strong><\/p>\n\n\n\n<p>In this guide, you&#8217;ll get everything you need to understand about email deliverability in 2026.<\/p>\n\n\n\n<p>I&#8217;ll walk you through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What email deliverability means<\/li>\n\n\n\n<li>How to test your email deliverability<\/li>\n\n\n\n<li>What causes emails to land in spam<\/li>\n\n\n\n<li>How to improve email deliverability and the benchmarks you need to keep in mind<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s get into it!<\/p>\n\n\n\n<div style=\"padding-left: 20px;padding-right: 15px;\/* padding-top: 5px; *\/\/* padding-bottom: 5px; *\/border-radius: 10px;border: 2px solid #1D4ED8;background: #e7f0fd;\">\n    <h2 style=\"margin: 0px auto 5px!important;\"><span id=\"Email-Deliverability-Guide-TOC\">\n    <span id=\"toc\" style=\"background: #1D4ED8;color: #fff;padding: 6px 10px 7px 10px;\/* border-radius: 10px; *\/border-radius: 0px 0px 10px 10px;font-size: 22px;\">\n      Email Deliverability Guide: TOC\n    <\/span>\n  <\/span><\/h2>\n    <ul class=\"wp-block-list\">\n        <li><a href=\"#What-Is-Email-Deliverability\">What Is Email Deliverability?\n<\/a><\/li>\n        <li><a href=\"#How-to-Test-Your-Email-Deliverability\">How to Test Your Email Deliverability\n<\/a><\/li>\n<li><a href=\"#Why-Email-Deliverability-Matters-for-Your-Business\">Why is Email Deliverability Important\n<\/a><\/li>\n<li><a href=\"#How-Does-Email-Deliverability-Work\">How Does Email Deliverability Work \n<\/a><\/li>\n<li><a href=\"#Why-Do-You-Need-a-Strong-Email-Deliverability-Infrastructure\">Why Do You Need a Strong Email Deliverability Infrastructure\n<\/a><\/li>\n<li><a href=\"#What-Affects-Your-Email-Deliverability\">What Affects Email Deliverability?<\/a><\/li>\n<li><a href=\"#How-To-Improve-Your-Email-Deliverability\">How To Improve Your Email Deliverability\n<\/a><\/li>\n<li><a href=\"#Advanced-Email-Deliverability-Techniques\">Advanced Email Deliverability Techniques\n<\/a><\/li>\n<li><a href=\"#Key-Metrics-For-Email-Deliverability\">Key Metrics For Email Deliverability\n<\/a><\/li>\n<li><a href=\"#What-are-Some-Email-Deliverability-Test-Tools\n\">What are Some Email Deliverability Test Tools\n<\/a><\/li>\n<li><a href=\"#Laws-and-Policies-What-You-Must-Follow-to-Stay-Compliant\">Laws and Policies: What You Must Follow to Stay Compliant\n<\/a><\/li>\n        <li><a href=\"#Email-Deliverability-Key-Takeaways-Dos-and-Donts\">Key Takeaways: Dos and Don\u2019ts\n<\/a><\/li>\n        <li><a href=\"#Email-Deliverability-FAQs\">Email Deliverability: FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-is-Email-Deliverability\">What is Email Deliverability<\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Email deliverability is the ability to get your emails into your recipient&#8217;s primary inbox, rather than the spam folder or promotions tab.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.saleshandy.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Email-Deliverability.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-54819&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1648,&quot;targetHeight&quot;:839,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: Email Deliverability&quot;,&quot;alt&quot;:&quot;Email Deliverability&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1648\" height=\"839\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability.webp\" alt=\"Email Deliverability\" class=\"wp-image-54819\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability.webp 1648w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability-393x200.webp 393w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability-900x458.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability-768x391.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability-1536x782.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability-1200x611.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Email-Deliverability-150x76.webp 150w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email Deliverability\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And it&#8217;s crucial for sales and email marketing campaign success.<\/p>\n\n\n\n<p>Now, this is where email deliverability differs from email delivery:<\/p>\n\n\n\n<p><em><strong>Email delivery<\/strong> <strong>simply means the recipient&#8217;s server accepted your email.<\/strong><\/em><\/p>\n\n\n\n<p>It doesn&#8217;t tell you where it landed (inbox, spam, or promotions).&nbsp;<\/p>\n\n\n\n<p>It just confirms the email wasn&#8217;t rejected or bounced.<\/p>\n\n\n\n<p><strong><em>Email deliverability<\/em><\/strong> goes a step further. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What Is Email Deliverability? Ep - 09 Cold Emailing in a Minute\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/j22d-CuhVpk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What Is Email Deliverability? Ep - 09 Cold Emailing in a Minute\",\n  \"description\": \"Welcome back to Cold Emailing in a Minute.  Today, we\u2019re diving into email deliverability, one of the most important concepts in cold emailing.  Email deliverability is your email\u2019s ability to land in the inbox instead of the spam folder. It\u2019s not just about sending emails. It\u2019s about whether those emails actually get seen.  Three key factors determine your deliverability: 1. Domain Reputation. If your domain has a clean history and sends responsibly, your emails are trusted. 2. Technical Setup. Authentication records like SPF, DKIM, and DMARC prove your emails are legitimate. 3. Sending Behavior. Sending too many emails too fast or getting no replies can make inbox providers treat you like a spammer.  In simple terms, deliverability is your email\u2019s trust score. Without it, even the best cold email will go unseen.  In the next episode, we\u2019ll break down SPF, DKIM, and DMARC and explain what each one actually does.  If you like this content, you\u2019ll also enjoy what we share on our: Blog: https:\/\/www.saleshandy.com\/blog\/ LinkedIn: https:\/\/www.linkedin.com\/company\/saleshandy\/  Instagram: https:\/\/www.instagram.com\/thesaleshandy\/  Also, if you want to send personalized cold emails and book meetings daily, we have robust outreach software to help you grow your business: https:\/\/my.saleshandy.com\/signup\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/j22d-CuhVpk\/default.jpg\",\n  \"uploadDate\": \"2025-11-17T16:30:18Z\",\n  \"duration\": \"PT1M\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/j22d-CuhVpk\",\n  \"interactionCount\": \"154\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<p>It tells you whether <strong><em>your email actually made it to the primary inbox, where your recipient will see it.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Here&#8217;s an example\ud83d\udc47\ud83c\udffc<\/strong><\/p>\n\n\n\n<p>You send 1,000 emails. All of them get &#8220;delivered.&#8221;&nbsp;<\/p>\n\n\n\n<p>Sounds great, right?<\/p>\n\n\n\n<p>But if 400 of those land in spam, only 600 people will ever see your message.&nbsp;<\/p>\n\n\n\n<p>Your delivery rate is 100%, but your deliverability is just 60%.<\/p>\n\n\n\n<p>That&#8217;s the gap most senders miss.&nbsp;<\/p>\n\n\n\n<p>And that&#8217;s why tracking deliverability matters more than delivery alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-to-Test-Your-Email-Deliverability\">How to Test Your Email Deliverability<\/span><\/h2>\n\n\n\n<p>Before you start fixing your email deliverability, you need to understand why your emails are landing in spam in the first place.<\/p>\n\n\n\n<p>And for that, you need to run an inbox placement test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"What-are-Inbox-Placement-Test\">What are Inbox Placement Test?<\/span><\/h3>\n\n\n\n<p>An inbox placement test sends your email to real inboxes across major providers like Gmail, Outlook, and Yahoo, and tells you exactly where it lands.<\/p>\n\n\n\n<p>Once you run the test, your results will fall into one of three buckets.<\/p>\n\n\n\n<p>Each one points to a different root cause.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:false,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-65251&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:&quot;none&quot;,&quot;targetHeight&quot;:&quot;none&quot;,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: Inbox Placement Test by Saleshandy&quot;,&quot;alt&quot;:&quot;Inbox Placement Test by Saleshandy&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/06\/Inbox-placement-Tests.webp\" alt=\"Inbox Placement Test by Saleshandy\" class=\"wp-image-65251\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Inbox Placement Test by Saleshandy\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Outcome 1: Emails landing in spam across all providers<\/h4>\n\n\n\n<p>This usually signals a reputation issue. Your domain or IP has likely been flagged from high bounce rates, spam complaints, or sending to bad lists. The fix is to pause campaigns, clean your list, and warm up your domain again.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Outcome 2: Spam only on Gmail (or one specific provider)<\/h4>\n\n\n\n<p>This is often an engagement issue. Gmail weighs engagement heavily, so if recipients aren&#8217;t opening or clicking, Gmail starts filtering you out. The fix is to tighten your targeting, improve subject lines, and remove inactive contacts from your list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Outcome 3: Authentication warnings or failures<\/h4>\n\n\n\n<p>This means your SPF, DKIM, or DMARC records are misconfigured or missing entirely. Without proper authentication, inbox providers can&#8217;t verify you&#8217;re a legitimate sender. The fix is to audit your DNS records and correct any errors.<\/p>\n\n\n\n<p>Once you know which outcome you&#8217;re dealing with, you can move to the right fix instead of guessing.<\/p>\n\n\n\n<p>Before launching any campaign, I run<a href=\"https:\/\/www.saleshandy.com\/inbox-placement\/\"> <\/a><a href=\"https:\/\/www.saleshandy.com\/inbox-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy&#8217;s <\/a><a href=\"https:\/\/www.saleshandy.com\/inbox-placement\/\">Inbox Placement Test<\/a> to get a clear idea of where my deliverability might go wrong. <\/p>\n\n\n\n<p>This way, I can fix the issues before hitting send and avoid deliverability problems altogether.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Email Deliverability Guide -->\n<div id=\"om-abax633dckjlunovhhtd-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'abax633dckjlunovhhtd','campaigns');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Why-Email-Deliverability-Matters-for-Your-Business\">Why Email Deliverability Matters for Your Business<\/span><\/h2>\n\n\n\n<p>If your emails don\u2019t land in the inbox, your campaign is already failing<s>.&nbsp;<\/s><\/p>\n\n\n\n<p><strong>Email deliverability<\/strong> measures whether your emails actually reach your recipient\u2019s inbox (not spam, not promotions). <\/p>\n\n\n\n<p>And it directly affects how many people open, read, and reply to your messages.<\/p>\n\n\n\n<p><strong>Poor email deliverability = lower results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails are landing as spam or promotions.<\/li>\n\n\n\n<li>Fewer people see your emails.<\/li>\n\n\n\n<li>More spam complaints, more blocks.<\/li>\n\n\n\n<li>Higher risk of getting blacklisted<\/li>\n\n\n\n<li>Damaged sender reputation across all future campaigns&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>On the other hand,&nbsp;<\/p>\n\n\n\n<p><strong>Excellent email deliverability = more replies, more deals<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More emails land in primary inboxes<\/li>\n\n\n\n<li>Follow-ups actually get delivered<\/li>\n\n\n\n<li>Email platforms trust you more<\/li>\n\n\n\n<li>Higher sending limits<\/li>\n\n\n\n<li>More opens, replies, and ultimately &#8211; more deals closed&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Bottom line:<\/p>\n\n\n\n<p>Great deliverability means more visibility, more replies, and more revenue.&nbsp;<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n    <h4 style=\"margin: 0!important;\">Is There One Simple Email Deliverability Score?\n<\/h4> <br>\n    <p style=\"margin: 0!important;\">Not really! There\u2019s no single number that tells the full story.<br>\nInstead, your email deliverability depends on multiple factors working together, things like:<br>\n<li>Your domain and sender reputation<\/li>\n<li>The IP address you send from<\/li>\n<li>The quality of your email content<\/li>\n<li>How recipients engage with your emails<\/li>\n<li>Proper email authentication (SPF, DKIM, DMARC).<\/li><br>\nEach factor is tracked separately. All these signals add up over time to finalize the email deliverability score.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-Does-Email-Deliverability-Work\">How Does Email Deliverability Work<\/span><\/h2>\n\n\n\n<p>Unlike popular belief, it starts way before you hit the send button.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a process that involves multiple steps to ensure your email actually lands in your recipient\u2019s inbox, and not their spam folder. Here\u2019s a simple walkthrough.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-You-Set-Things-Up\">You Set Things Up&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#2-You-Build-a-Good-Sending-Reputation\">You Build a Good Sending Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#3-You-Send-the-Email\">You Send the Email<\/a><\/li>\n\n\n\n<li><a href=\"#4-Email-Providers-Check-Your-Email-Format\">Email Providers Check Your Email Format<\/a><\/li>\n\n\n\n<li><a href=\"#5-Your-Email-is-Placed-Inbox-Spam\">Your Email is Placed: (Inbox, Spam)<\/a><\/li>\n\n\n\n<li><a href=\"#6-People-React-To-Your-Emails\">People React To Your Emails<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-You-Set-Things-Up\"><strong>1. You Set Things Up<\/strong><\/span><\/h3>\n\n\n\n<p>Before sending any emails, you need a proper setup.<\/p>\n\n\n\n<p>This includes setting up authentication protocols like <a href=\"https:\/\/docs.saleshandy.com\/en\/articles\/8000204-set-up-your-domain-s-spf-dkim-and-dmarc-records\" target=\"_blank\" rel=\"noreferrer noopener\">SPF, DKIM, and DMARC,<\/a> using a clean email list, and warming up your sending IP\/domain.&nbsp;<\/p>\n\n\n\n<p>These steps lay the groundwork for good deliverability.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n\n<p  style=\"margin: 0!important;\">P.S. Regular email addresses don\u2019t support proper <a href=\"https:\/\/www.saleshandy.com\/email-infrastructure\/\"target=\"_blank\"  rel=\"noopener\"><b>email infrastructure<\/b> <\/a>making it difficult for ESPs to trust you. Rather, buy business domains.\u00a0\n\n<\/p>\n\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-You-Build-a-Good-Sending-Reputation\"><strong>2. You Build a Good Sending Reputation<\/strong><\/span><\/h3>\n\n\n\n<p>Email providers (like Gmail, Outlook, Yahoo) track your reputation based on how you send emails over time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Did you spam people by mistake?<\/em><\/li>\n\n\n\n<li><em>Did too many emails bounce recently?<\/em><\/li>\n\n\n\n<li><em>Did people mark you as spam?<\/em><\/li>\n<\/ul>\n\n\n\n<p>This affects how email providers treat your next email.&nbsp;<\/p>\n\n\n\n<p>To become an ESP&#8217;s trusted sender, you must follow recommended sending patterns for at least a few months.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-You-Send-the-Email\"><strong>3. You Send the Email<\/strong><\/span><\/h3>\n\n\n\n<p>Now you hit \u201csend,\u201d but your job isn\u2019t done yet. <\/p>\n\n\n\n<p>Your email is on its way, but it must pass several checks before it reaches the inbox.&nbsp;(mentioned in the next points)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Email-Providers-Check-Your-Email-Format\"><strong>4. Email Providers Check Your Email Format<\/strong><\/span><\/h3>\n\n\n\n<p>The email service providers scan your email to decide if it&#8217;s safe.<\/p>\n\n\n\n<p>They check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The subject line<\/li>\n\n\n\n<li>The words you use<\/li>\n\n\n\n<li>Links or attachments<\/li>\n\n\n\n<li>Overall format<\/li>\n<\/ul>\n\n\n\n<p>If something feels off, they flag your email as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Your-Email-is-Placed-Inbox-Spam\"><strong>5. Your Email is Placed: (Inbox, Spam)<\/strong><\/span><\/h3>\n\n\n\n<p>Based on what they find, your email goes to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The main Inbox<\/li>\n\n\n\n<li>The Spam or Promotions folder<\/li>\n\n\n\n<li>Or WORSE: gets blocked forever!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-People-React-To-Your-Emails\"><strong>6. People React To Your Emails<\/strong><\/span><\/h3>\n\n\n\n<p>How people interact is the most significant signal for ESPs.&nbsp;<\/p>\n\n\n\n<p>They observe,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If they open, read, and reply &#8211; Congratulations!<\/li>\n\n\n\n<li>If they ignore or delete it. Not good. Try to find out the reasons for that.&nbsp;<\/li>\n\n\n\n<li>If they raise a spam complaint (more than<strong> 0.1%<\/strong> of them) &#8211; Time to buy a new email and domain!<\/li>\n<\/ul>\n\n\n\n<p>Your future email deliverability depends on this.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Email Deliverability Inline CTA - 1 -->\n<div id=\"om-cmz5phoox43kqm8lzukg-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'cmz5phoox43kqm8lzukg','campaigns');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Why-Do-You-Need-a-Strong-Email-Deliverability-Infrastructure\">Why Do You Need a Strong Email Deliverability Infrastructure?<\/span><\/h2>\n\n\n\n<p>Before your email gets judged by inbox providers or spam filters, your email infrastructure gets judged first.<\/p>\n\n\n\n<p>Here are the three main stages of email infrastructure setup:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Authentication-Protocols-Proving-Your-Emails-Are-Legit\">Authentication Protocols (SPF, DKIM, DMARC)<\/a><\/li>\n\n\n\n<li><a href=\"#2-Sending-Domains:-Building-and-Protecting-Your-Reputation\">Sending Domains<\/a><\/li>\n\n\n\n<li><a href=\"#3-Mail-Servers-Powering-Reliable-Email-Sending\">Mail Servers (IMAP\/POP3, SMTP)<\/a><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.saleshandy.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/email-infrastructure.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-54820&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1648,&quot;targetHeight&quot;:1029,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: Email Infrastructure&quot;,&quot;alt&quot;:&quot;Email Infrastructure&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1648\" height=\"1029\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure.webp\" alt=\"Email Infrastructure\" class=\"wp-image-54820\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure.webp 1648w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure-320x200.webp 320w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure-900x562.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure-768x480.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure-1536x959.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure-1200x749.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/email-infrastructure-150x94.webp 150w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Email Infrastructure\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-Authentication-Protocols-Proving-Your-Emails-Are-Legit\"><span id=\"1-Authentication-Protocols-Proving-Your-Emails-Are-Legit\">1. Authentication Protocols: Proving Your Emails Are Legit<\/span><\/h3>\n\n\n\n<p>These are like ID checks for your emails to pass ESP filters.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how they work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPF <\/strong>(Sender Policy Framework): Specifies which servers can send emails on your behalf.<\/li>\n\n\n\n<li><strong>DKIM <\/strong>(DomainKeys Identified Mail): Adds a digital signature to your emails, confirming they haven&#8217;t been altered.<\/li>\n\n\n\n<li><strong>DMARC <\/strong>(Domain-based Message Authentication, Reporting, and Conformance): Instructs email providers to handle emails that fail SPF or DKIM checks.<\/li>\n<\/ul>\n\n\n\n<p>Too technical? Just know that this authentication communicates to ESP that,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cYes, this email really came from your domain.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cNo one is pretending to be someone else.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>If these authenticators aren&#8217;t set up, your emails will look unverified and suspicious and likely be rejected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-Sending-Domains:-Building-and-Protecting-Your-Reputation\"><span id=\"2-Sending-Domains-Building-and-Protecting-Your-Reputation\">2. <strong>Sending Domains: Building and Protecting Your Reputation<\/strong><\/span><\/h3>\n\n\n\n<p>Your <strong>domain name<\/strong> is a big trust signal.<\/p>\n\n\n\n<p>Email service providers look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How old<\/strong> is your domain?<\/li>\n\n\n\n<li><strong>How often<\/strong> do you send emails?<\/li>\n\n\n\n<li><strong>What do people do<\/strong> with those emails? (open, delete, reply)?<\/li>\n<\/ul>\n\n\n\n<p>For example, a brand-new domain suddenly sending 500 emails looks like a spammer\u2019s tactic.&nbsp;<\/p>\n\n\n\n<p>But a warmed-up domain with a solid track record is much more trusted \u2014 and more likely to land in the inbox.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n    <p style=\"margin: 0!important;\"><strong>Pro tip: <\/strong>If you send many emails, consider using secondary domains for cold outreach to protect your primary domain\u2019s reputation.\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-Mail-Servers-Powering-Reliable-Email-Sending\"><span id=\"3-Mail-Servers-Powering-Reliable-Email-Sending\">3. <strong>Mail Servers: Powering Reliable Email Sending<\/strong><\/span><\/h3>\n\n\n\n<p>Mail servers are like the <strong>post office<\/strong> for your email.<\/p>\n\n\n\n<p>They manage how emails are sent and received.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SMTP<\/strong>: Sends your emails out<\/li>\n\n\n\n<li><strong>IMAP\/POP3<\/strong>: Let you check replies or incoming messages<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t want to take the hassle of email infrastructure setup: Check this <a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email-infrastructure-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Email Infrastructure Providers in 2026<\/a><\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: Email Deliverability Inline CTA - 2 -->\n<div id=\"om-kpckl5fxkbsljigtg9wv-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'kpckl5fxkbsljigtg9wv','campaigns');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Affects-Your-Email-Deliverability\"><span id=\"What-Affects-Your-Email-Deliverability\">What Affects Your Email Deliverability<\/span><\/h2>\n\n\n\n<p>As you know by now, email deliverability is not one score from one source. It\u2019s the result of many small signals that tell inboxes whether to trust you or not.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.saleshandy.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Factors-affecting-email-deliverability-1.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-58590&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1648,&quot;targetHeight&quot;:1041,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: What factors affect your email deliverability&quot;,&quot;alt&quot;:&quot;What factors affect your email deliverability&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1648\" height=\"1041\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1.webp\" alt=\"What factors affect your email deliverability\" class=\"wp-image-58590\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1.webp 1648w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1-317x200.webp 317w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1-900x569.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1-768x485.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1-1536x970.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1-1200x758.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/Factors-affecting-email-deliverability-1-150x95.webp 150w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: What factors affect your email deliverability\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In this section, I\u2019ll share the factors most damaging to your email deliverability.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Low-Sender-Reputation\">Low Sender Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#2-Low-IP-Reputation\">Low IP Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#3-Irregular-Sending-Patterns\">Irregular Sending Patterns<\/a><\/li>\n\n\n\n<li><a href=\"#4-Missing-Email-Authentications\">Missing Email Authentications<\/a><\/li>\n\n\n\n<li><a href=\"#5-Spammy-or-Irrelevant-Content\">Spammy or Irrelevant Content<\/a><\/li>\n\n\n\n<li><a href=\"#6-High-Bounce-Rates\">High Bounce Rate<\/a><\/li>\n\n\n\n<li><a href=\"#7-High-Spam-Complaint-Rates\">High Spam Complaint Rate<\/a><\/li>\n\n\n\n<li><a href=\"#8-Low-Engagement-Rates\">Low Engagement Rates<\/a><\/li>\n\n\n\n<li><a href=\"#9-Large-Media-Files\">Large Media Files<\/a><\/li>\n\n\n\n<li><a href=\"#10-Getting-Blacklisted\">Getting Blacklisted<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Low-Sender-Reputation\">1. Low Sender Reputation<\/span><\/h3>\n\n\n\n<p>Sender reputation is also popularly known as <a href=\"https:\/\/www.saleshandy.com\/blog\/domain-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Domain Reputation<\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s scored based on how trustworthy your behavior is with your prospects.<\/p>\n\n\n\n<p>All in all, your sender reputation reflects,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Who (owner of the domain)<\/em><\/li>\n\n\n\n<li><em>What (content, intent, and relevancy of the emails)<\/em><\/li>\n\n\n\n<li><em>where (email lists)<\/em><\/li>\n\n\n\n<li><em>When (email volume and timings)<\/em><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n <h4 style=\"margin: 0!important;\">Did you know? <\/h4>\n    <p style=\"margin: 0!important;\">Each ESP (Google, Outlook, Yahoo) has a different reputation score for you.\u00a0\nThis is because the way you interact with them and the responses you get from them are different; hence, their judgment about your trustworthiness also varies.\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Low-IP-Reputation\">2. Low IP Reputation<\/span><\/h3>\n\n\n\n<p>The place you send emails from matters. And that is your IP address.&nbsp;&nbsp;<\/p>\n\n\n\n<p>ESPs track your IP address along with domain addresses.<\/p>\n\n\n\n<p>If it has a bad history of <em>spam reports or blacklists<\/em>, your emails will likely be blocked or filtered into spam.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Irregular-Sending-Patterns\">3. Irregular Sending Patterns<\/span><\/h3>\n\n\n\n<p>ESPs expect gradual, consistent sending. (basically, how humans send!)<\/p>\n\n\n\n<p>Random spikes or large jumps in volume and sending from domains that have been unused for years can trigger spam filters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Missing-Email-Authentications\">4. Missing Email Authentications<\/span><\/h3>\n\n\n\n<p>Without SPF, DKIM, or DMARC, emails can\u2019t be sent. (Properly, at least!)<\/p>\n\n\n\n<p>ESPs might think someone\u2019s pretending to be you, and block your messages to stay safe.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n <h4 style=\"margin: 0!important;\">Did you know? <\/h4>\n    <p style=\"margin: 0!important;\">BIMI and ARC seals are the newer additions to the email authentication list!\u00a0<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Spammy-or-Irrelevant-Content\">5. Spammy or Irrelevant Content<\/span><\/h3>\n\n\n\n<p>Email content should have two things: <strong>Relevancy and Value!<\/strong><\/p>\n\n\n\n<p>So, if your message doesn\u2019t match your audience&#8217;s wants, ESPs may lower your email deliverability due to poor engagement rates.<\/p>\n\n\n\n<p>What kind of content hurts your deliverability?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending emails that don\u2019t match your audience\u2019s interests<\/li>\n\n\n\n<li>Using spammy words like: \u201cFREE!!!\u201d, \u201cBuy now\u201d, \u201cURGENT\u201d, \u201cCash Prize\u201d<\/li>\n<\/ul>\n\n\n\n<p>Why? Because spammers use the same tricks.<\/p>\n\n\n\n<p>Stick to clear, honest, human-sounding language. Add value in every email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-High-Bounce-Rates\">6. High Bounce Rates<\/span><\/h3>\n\n\n\n<p>If you\u2019re sending emails to dead or fake addresses, that\u2019s a big <strong>NO!<\/strong><\/p>\n\n\n\n<p>Inbox providers will see you as careless or worse, a spammer.&nbsp;<\/p>\n\n\n\n<p>Keep your bounce rate <strong>below 2%<\/strong><\/p>\n\n\n\n<p>More than that? Clean your list right away.<\/p>\n\n\n\n<p>Always <a href=\"https:\/\/www.saleshandy.com\/email-verifier\" target=\"_blank\" rel=\"noreferrer noopener\">verify emails<\/a> before hitting send.&nbsp;<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a> can help you with <strong>AI bounce detection<\/strong> and save your sender reputation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-High-Spam-Complaint-Rates\">7. High Spam Complaint Rates<\/span><\/h3>\n\n\n\n<p>If even a single prospect raises a spam complaint against your email, ESPs take that very seriously!<\/p>\n\n\n\n<p>An Ideal spam complaint rate is<strong> &lt;0.1%<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Yes, even a few complaints out of hundreds can damage your domain\u2019s credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8-Low-Engagement-Rates\">8. Low Engagement Rates<\/span><\/h3>\n\n\n\n<p>No opens, no replies, no clicks = <strong>Poor Signals!<\/strong><\/p>\n\n\n\n<p>As this rate combines many rates, all the other inbox tracking rates should work together to produce a good engagement rate.&nbsp;<\/p>\n\n\n\n<p>Low engagement tells inboxes that your <strong>emails aren\u2019t helpful<\/strong>, so they may stop delivering them to the primary inbox.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9-Large-Media-Files\">9. Large Media Files<\/span><\/h3>\n\n\n\n<p>Too many images, videos, or large files can raise suspicion as it looks like marketing gimmicks!<\/p>\n\n\n\n<p>I recommend sending plain text cold emails with the highest email deliverability.&nbsp;<\/p>\n\n\n\n<p>But if you must add media, keep things in balance.&nbsp;<\/p>\n\n\n\n<p>Marketing emails maintain at least a <strong>60:40 ratio <\/strong>for content and media.&nbsp;<\/p>\n\n\n\n<p><strong>But cold emails<\/strong> should aim for an <strong>100% ratio<\/strong> plain text!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"10-Getting-Blacklisted\">10. Getting Blacklisted<\/span><\/h3>\n\n\n\n<p>If you&#8217;re on a blacklist, your email, domain, and future domains are also at risk!<\/p>\n\n\n\n<p>What causes blacklisting?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High spam complaints (The <strong>Main Reason!<\/strong>)<\/li>\n\n\n\n<li>Bad or fake email lists<\/li>\n\n\n\n<li>No email authentication<\/li>\n\n\n\n<li>Sudden spikes in volume<\/li>\n<\/ul>\n\n\n\n<p>Once an email is blacklisted, fixing it is difficult, and emails won\u2019t reach inboxes. So, try keeping it safe.<\/p>\n\n\n\n<p>These were the main reasons, but for a complete list, see <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Deliverability Issues<\/a>.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n <h4 style=\"margin: 0!important;\">Example <\/h4>\n    <p style=\"margin: 0!important;\">\u201cA manufacturer registered as a supplier, and a wrong message was sent!\u201d<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-To-Improve-Your-Email-Deliverability\">How To Improve Your Email Deliverability<\/span><\/h2>\n\n\n\n<p>In this section, I\u2019ll share some of the best email deliverability practices to use in 2026.<\/p>\n\n\n\n<p>I have personally used them, and my clients do the same.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.saleshandy.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/How-to-Improve-your-Email-Deliverability-1.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-58591&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1648,&quot;targetHeight&quot;:1049,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: How can you improve your email deliverability&quot;,&quot;alt&quot;:&quot;How can you improve your email deliverability&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"1049\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1.webp\" alt=\"How can you improve your email deliverability\" class=\"wp-image-58591\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1.webp 1648w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1-314x200.webp 314w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1-900x573.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1-768x489.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1-1536x978.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1-1200x764.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Improve-your-Email-Deliverability-1-150x95.webp 150w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: How can you improve your email deliverability\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Use-Email-Authentication-to-Build-Trust\">Use Email Authentication to Build Trust<\/a><\/li>\n\n\n\n<li><a href=\"#2-Warm-Up-Your-Domain-Before-Sending-at-Scale\">Warm Up Your Domain Before Sending at Scale<\/a><\/li>\n\n\n\n<li><a href=\"#3-Set-the-Right-Domain-Classification-for-Better-Reputation\">Set the Right Domain Classification for Better Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#4-Clean-and-Segment-Your-Email-List-Regularly\">Clean and Segment Your Email List Regularly<\/a><\/li>\n\n\n\n<li><a href=\"#5-Avoid-Spam-Triggers-in-Email-Content\">Avoid Spam Triggers in Email Content<\/a><\/li>\n\n\n\n<li><a href=\"#6-Write-Engaging-Subject-Lines-and-Personalized-Content\">Write Engaging Subject Lines and Personalized Content<\/a><\/li>\n\n\n\n<li><a href=\"#7-Use-a-Real-Reply-Email-and-Easy-Unsubscribe-Link\">Use a Real Reply Email and Easy Unsubscribe Link<\/a><\/li>\n\n\n\n<li><a href=\"#8-Send-Emails-on-a-Consistent-Schedule\">Send Emails on a Consistent Schedule<\/a><\/li>\n\n\n\n<li><a href=\"#9-Follow-Email-Laws-Like-GDPR-CAN-SPAM\">&nbsp;Follow Email Laws (Like GDPR &amp; CAN-SPAM)<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Use-Email-Authentication-to-Build-Trust\">1. Use Email Authentication to Build Trust<\/span><\/h3>\n\n\n\n<p>Email providers trust authenticated senders more. (No points for guessing)<\/p>\n\n\n\n<p>If you&#8217;re using SPF, DKIM, and DMARC (already set up), your emails will look safer and more legitimate.&nbsp;<\/p>\n\n\n\n<p>When these are set up properly, your domain tells inbox providers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cThis email is real.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cThis sender is verified.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cNo spoofing going on here.<\/em>\u201d<\/li>\n<\/ul>\n\n\n\n<p>That means fewer emails in spam, and more in the primary inbox.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p  style=\"margin: 0!important;\">This might help: Learn how to set up <a href=\"https:\/\/docs.saleshandy.com\/en\/articles\/8000204-set-up-your-domain-s-spf-dkim-and-dmarc-records\"target=\"_blank\"  rel=\"noopener\"><b>DKIM, SPF, DMARC<\/b> <\/a>\n\n<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Warm-Up-Your-Domain-Before-Sending-at-Scale\">2. Warm Up Your Domain Before Sending at Scale<\/span><\/h3>\n\n\n\n<p>New domains build reputations slowly.&nbsp;<\/p>\n\n\n\n<p>Start with low volume. Send to engaged contacts first. Gradually increase.<\/p>\n\n\n\n<p>This prevents spam flags and builds sender credibility with inbox providers.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p  style=\"margin: 0!important;\">Tip: Use <a href=\"https:\/\/www.saleshandy.com\/blog\/email-warm-up-tools\/\"target=\"_blank\"  rel=\"noopener\"><b>Email Warm-up Tools<\/b> <\/a>to warm up your emails and avoid spam traps!\u00a0\n\n<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Set-the-Right-Domain-Classification-for-Better-Reputation\">3. Set the Right Domain Classification for Better Reputation<\/span><\/h3>\n\n\n\n<p>Email service providers (like Gmail or Outlook) check how your domain is listed online.<\/p>\n\n\n\n<p>If your domain isn\u2019t classified under the correct industry or business type, it may confuse filters and hurt your reputation.<\/p>\n\n\n\n<p>Setting the proper classification helps inbox providers trust your emails and deliver them to the inbox more often.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Clean-and-Segment-Your-Email-List-Regularly\">4. Clean and Segment Your Email List Regularly<\/span><\/h3>\n\n\n\n<p>Remove <strong>invalid, inactive, or bounced emails<\/strong> and group users by interests or actions.<\/p>\n\n\n\n<p>A clean and segmented list lowers bounce rates, improves engagement, and shows that you&#8217;re sending relevant emails, one of the key signs ESP filters look for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Avoid-Spam-Triggers-in-Email-Content\">5. Avoid Spam Triggers in Email Content<\/span><\/h3>\n\n\n\n<p>Watch out for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spammy words (e.g., \u201cFREE!!!\u201d, \u201c100% guaranteed\u201d)<\/li>\n\n\n\n<li>Large image-heavy emails<\/li>\n\n\n\n<li>Broken or shady-looking links<\/li>\n\n\n\n<li>Oversized attachments<\/li>\n<\/ul>\n\n\n\n<p>Try a spam checker tool to analyze your emails before sending.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6.-Write-Engaging-Subject-Lines-and-Personalized-Content\"><span id=\"6-Write-Engaging-Subject-Lines-and-Personalized-Content\">6. Write Engaging Subject Lines and Personalized Content<\/span><\/h3>\n\n\n\n<p>Generic = ignored. <\/p>\n\n\n\n<p>Personalized = opened.<\/p>\n\n\n\n<p>Use dynamic fields like first names, company names, or even recent activity. Match your subject line to something your recipient actually cares about.<\/p>\n\n\n\n<p>Saleshandy personalization image here<\/p>\n\n\n\n<p>Continue this in the body of the email as well.&nbsp;<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p  style=\"margin: 0!important;\">Tip:You can also use <a href=\"https:\/\/www.saleshandy.com\/blog\/email-personalization-tools\/\"target=\"_blank\"  rel=\"noopener\"><b>email personalization tools<\/b> <\/a>to do it effortlessly.\u00a0\n\n<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Use-a-Real-Reply-Email-and-Easy-Unsubscribe-Link\">7. Use a Real Reply Email and Easy Unsubscribe Link<\/span><\/h3>\n\n\n\n<p>No-reply@yourcompany.com? <strong>Big mistake!<\/strong><\/p>\n\n\n\n<p>Let people reply &#8211; it improves deliverability.<\/p>\n\n\n\n<p>Make your unsubscribe link clear and easy to find.<\/p>\n\n\n\n<p>This reduces spam complaints and shows providers you respect recipients&#8217; choices.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8-Send-Emails-on-a-Consistent-Schedule\">8. Send Emails on a Consistent Schedule<\/span><\/h3>\n\n\n\n<p>Random email blasts hurt your reputation.<\/p>\n\n\n\n<p>Send on fixed days and times.&nbsp;<\/p>\n\n\n\n<p>Consistency helps inbox providers trust your sending habits and improves delivery over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9-Follow-Email-Laws-Like-GDPR-CAN-SPAM\">9. Follow Email Laws (Like GDPR &amp; CAN-SPAM)<\/span><\/h3>\n\n\n\n<p>Always send emails with permission.&nbsp;<\/p>\n\n\n\n<p>Comply with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GDPR (Europe)<\/li>\n\n\n\n<li>CAN-SPAM (U.S.)<\/li>\n\n\n\n<li>Other local laws based on your audience&#8217;s region (more details <a href=\"#Laws-and-Policies-What-You-Must-Follow-to-Stay-Compliant\">Here<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Use clear opt-ins and honour unsubscribe requests fast.<\/p>\n\n\n\n<p>Staying compliant protects you from legal issues and supports long-term deliverability.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p  style=\"margin: 0!important;\">Want more tips? Check this:  <a href=\"https:\/\/www.saleshandy.com\/blog\/improve-email-deliverability\/\"target=\"_blank\"  rel=\"noopener\"><b>How to improve Email Deliverability<\/b> <\/a>\u00a0\n\n<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Advanced-Email-Deliverability-Techniques\">Advanced Email Deliverability Techniques<\/span><\/h2>\n\n\n\n<p>If you&#8217;re sending cold email campaigns in 2026, <strong>Tools Matter!<\/strong><\/p>\n\n\n\n<p>Modern email tools come with smart features designed to protect your sender reputation and maximize your inbox placement.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-AI-Bounce-Detection-Catch-Problems-Before-They-Happen\">AI Bounce Detection<\/a><\/li>\n\n\n\n<li><a href=\"#2-AI-Content-Spam-Checker\">AI Content Spam Checker<\/a><\/li>\n\n\n\n<li><a href=\"#3-Email-Account-Health\">Email Account Health Check<\/a><\/li>\n\n\n\n<li><a href=\"#3-Sender-Rotation\">Sender Rotation<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-AI-Bounce-Detection-Catch-Problems-Before-They-Happen\">1. AI Bounce Detection: Catch Problems Before They Happen<\/span><\/h3>\n\n\n\n<p>Not all bounces are the same, and AI helps you treat them differently.<\/p>\n\n\n\n<p>It automatically distinguishes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hard bounces (permanent issues like invalid emails)<\/li>\n\n\n\n<li>Soft bounces (temporary issues like full inboxes)<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy\u2019s<\/a> AI monitors bounce patterns. If it detects five consecutive bounces, it automatically pauses your campaign to protect your deliverability.<\/p>\n\n\n\n<p>No manual checks. No damage to your sender reputation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-AI-Content-Spam-Checker\">2. AI Content Spam Checker<\/span><\/h3>\n\n\n\n<p>Before sending out emails, the AI Spam Checker evaluates the content and subject lines of your emails to predict the likelihood of them being marked as spam.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.saleshandy.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Spammy-word-detector.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-48221&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1652,&quot;targetHeight&quot;:903,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: Content Guide&quot;,&quot;alt&quot;:&quot;Content Guide&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1652\" height=\"903\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector.webp\" alt=\"Content Guide\" class=\"wp-image-48221\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector.webp 1652w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector-366x200.webp 366w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector-900x492.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector-768x420.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector-1536x840.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector-1200x656.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2024\/10\/Spammy-word-detector-150x82.webp 150w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Content Guide\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Content Guide Feature in Saleshandy<\/figcaption><\/figure>\n\n\n\n<p>By identifying potential issues beforehand, you can make necessary adjustments to ensure your emails land in the inbox.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Email-Account-Health\">3. Email Account Health<\/span><\/h3>\n\n\n\n<p>This feature lets you identify, track, and take action on email deliverability-related issues quickly.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/www.saleshandy.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/EAH-01.webp&quot;,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-54823&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1650,&quot;targetHeight&quot;:650,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: email account health&quot;,&quot;alt&quot;:&quot;email account health&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"650\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01.webp\" alt=\"email account health\" class=\"wp-image-54823\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01.webp 1650w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01-475x187.webp 475w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01-900x355.webp 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01-768x303.webp 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01-1536x605.webp 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01-1200x473.webp 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2025\/05\/EAH-01-150x59.webp 150w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: email account health\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>From one dashboard, you can track authentication stats, blacklists, sending volumes, engagement metrics and much more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Sender-Rotation\">3. Sender Rotation<\/span><\/h3>\n\n\n\n<p>Sending all your cold emails from one account? Bad idea.<\/p>\n\n\n\n<p>With Sender Rotation, your campaigns are split across multiple email accounts. This:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mimics natural sending behavior<\/li>\n\n\n\n<li>Prevents overload on one account<\/li>\n\n\n\n<li>Reduces spam flags and blacklisting risk<\/li>\n\n\n\n<li>Keeps your deliverability stable<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Key-Metrics-For-Email-Deliverability\">Key Metrics For Email Deliverability<\/span><\/h2>\n\n\n\n<p>If you want better deliverability, you need to track these metrics.<\/p>\n\n\n\n<p>These are the exact metrics experts check daily to avoid spam and achieve 95%+ email deliverability every time!<\/p>\n\n\n\n<p>For Example:<em> \u201cA manufacturer registered as a supplier, and a wrong message was sent!\u201d<\/em><\/p>\n\n\n\n<p><strong>P.S.<\/strong> Advanced outreach tool dashboards usually have most of them in one place. (like Saleshandy).<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Bounce-Rate\">Bounce Rate<\/a><\/li>\n\n\n\n<li><a href=\"#2-Inbox-Placement-Rate\">Inbox Placement Rate<\/a><\/li>\n\n\n\n<li><a href=\"#3-Click-Through-Rate-CTR\">Click-Through Rate<\/a><\/li>\n\n\n\n<li><a href=\"#4-Spam-Complaint-Rate\">Spam Complaint Rate<\/a><\/li>\n\n\n\n<li><a href=\"#5-Authentication-Success\">Authentication Success<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Bounce-Rate\">1. Bounce Rate<\/span><\/h3>\n\n\n\n<p><strong>Keep It Under 2%<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Danger Zone: Over 5%<\/li>\n\n\n\n<li>Good Zone: Under &lt;2%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Inbox-Placement-Rate\">2. Inbox Placement Rate<\/span><\/h3>\n\n\n\n<p><strong>Aim for 95%+ inbox delivery<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Above 95% = Great<\/li>\n\n\n\n<li>Below 85% = You&#8217;re likely hitting spam<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Click-Through-Rate-CTR\">3. Click-Through Rate (CTR)<\/span><\/h3>\n\n\n\n<p><strong>A healthy range is 2% to 5%<\/strong><\/p>\n\n\n\n<p>It varies from industry to industry.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Spam-Complaint-Rate\">4. Spam Complaint Rate<\/span><\/h3>\n\n\n\n<p><strong>Keep it below 0.1%<\/strong><\/p>\n\n\n\n<p>Spam complaints will crush your domain. So keep extra attention on this metric.&nbsp;<\/p>\n\n\n\n<p>If this goes up, pause the campaign immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Authentication-Success\">5. Authentication Success<\/span><\/h3>\n\n\n\n<p><strong>The goal<\/strong> here is 100% only.<\/p>\n\n\n\n<p>SPF, DKIM, and DMARC need to pass for every email.<\/p>\n\n\n\n<p>If even one fails, your chances of inbox placements drop fast.<\/p>\n\n\n\n<div style=\"background-color: #e7f0fd;padding: 30px 40px;margin-top: 20px;border-radius: 10px;border: 2px solid #1D4ED8;\">\n<p  style=\"margin: 0!important;\">Read This Blog: How to perform an <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability-audit\/\/\"target=\"_blank\"  rel=\"noopener\"><b>Email Deliverability audit<\/b> <\/a>\u00a0\n\n<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-are-Some-Email-Deliverability-Test-Tools\">What are Some Email Deliverability Test Tools?<\/span><\/h2>\n\n\n\n<p>Testing email deliverability helps you catch issues before your emails land in spam.&nbsp;<\/p>\n\n\n\n<p>Here are a few essential tools (grouped by category) that experts use to monitor, test, and fix deliverability.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Seed-Testing-Tool\">Seed Testing Tool<\/a><\/li>\n\n\n\n<li><a href=\"#2-Content-Analysis-Tool\">Content Analysis Tool<\/a><\/li>\n\n\n\n<li><a href=\"#3-Inbox-Placement-Tools\">Inbox Placement Tools<\/a><\/li>\n\n\n\n<li><a href=\"#4-Blacklist-Detection-Tool\">Blacklist Detection Tool<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Seed-Testing-Tool\">1. Seed Testing Tool<\/span><\/h3>\n\n\n\n<p>This tool tests deliverability using real inboxes across multiple email providers.<\/p>\n\n\n\n<p>Tool Suggestion: <a href=\"https:\/\/www.validity.com\/everest\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Validity<\/a><\/p>\n\n\n\n<p>Place \u201cseed\u201d emails in actual inboxes to track exactly where your email lands and why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Content-Analysis-Tool\">2. Content Analysis Tool<\/span><\/h3>\n\n\n\n<p>This table checks if your email content is triggering spam filters.<\/p>\n\n\n\n<p>Tool Suggestion: <a href=\"https:\/\/glockapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GlockApps<\/a><\/p>\n\n\n\n<p>Gives you a spam score and points out what to fix in your subject line, email body, or headers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Inbox-Placement-Tools\">3. Inbox Placement Tools<\/span><\/h3>\n\n\n\n<p>An inbox placement tool helps test whether your emails will land in the primary inbox, spam, or other folders.<\/p>\n\n\n\n<p>Tool Suggestion: <a href=\"https:\/\/www.saleshandy.com\/inbox-radar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy&#8217;s Inbox Radar<\/a><\/p>\n\n\n\n<p>It helps you automate inbox placement tests, provides actionable deliverability insights, offers real-time reputation monitoring, alerts you to spam trigger content, and performs technical authentication checkups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Blacklist-Detection-Tool\">4. Blacklist Detection Tool<\/span><\/h3>\n\n\n\n<p>These tools help find out if your domain or IP is blacklisted.<\/p>\n\n\n\n<p>Tool Suggestion: <a href=\"https:\/\/talosintelligence.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Talos Intelligence (Cisco)<\/a>&nbsp;<\/p>\n\n\n\n<p>Scans global blocklists to see if your emails are being blocked due to a poor IP reputation.<\/p>\n\n\n\n<p>Want to see more email deliverability tools? I have got it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Laws-and-Policies-What-You-Must-Follow-to-Stay-Compliant\">Laws and Policies: What You Must Follow to Stay Compliant<\/span><\/h2>\n\n\n\n<p>Every country has its own set of laws to protect people\u2019s privacy and stop spam.&nbsp;<\/p>\n\n\n\n<p>If you send marketing or outreach emails, these rules apply whether you send them locally or internationally.<\/p>\n\n\n\n<p>Here\u2019s a quick guide to the major laws and platform-level policies that matter in 2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Email-Laws-by-Country\">Email Laws by Country<\/a><\/li>\n\n\n\n<li><a href=\"#Platform-Policies-to-Watch-in-2026\">Platform Policies to Watch in 2026<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Email-Laws-by-Country\">Email Laws by Country<\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-CAN-SPAM-Act-USA\">USA<\/a><\/li>\n\n\n\n<li><a href=\"#2-General-Data-Protection-Regulation-GDPR-EU\">EU<\/a><\/li>\n\n\n\n<li><a href=\"#3-CASL-Canada\u2019s-Anti-Spam-Law-Canada\">Canada<\/a><\/li>\n\n\n\n<li><a href=\"#4-PECR-Privacy-and-Electronic-Communications-Regulations-UK\">UK<\/a><\/li>\n\n\n\n<li><a href=\"#5-Australian-Spam-Act\">Australia<\/a><\/li>\n\n\n\n<li><a href=\"#6-New-Zealand\u2019s-Unsolicited-Electronic-Messages-Act\">New Zeland<\/a><\/li>\n\n\n\n<li><a href=\"#7-India-IT-Act-2000-&amp;-IT-Amendment-Act-2008\">India<\/a><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-CAN-SPAM-Act-USA\"><a href=\"https:\/\/www.fcc.gov\/general\/can-spam#:~:text=Congress%20passed%20the%20CAN%2DSPAM,phones%E2%80%94not%20email%20in%20general.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1. CAN-SPAM Act (USA)<\/a><\/h4>\n\n\n\n<p>Requires clear opt-outs, accurate sender info, and honest subject lines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-General-Data-Protection-Regulation-GDPR-EU\"><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2. General Data Protection Regulation \u2013 GDPR (EU)<\/a><\/h4>\n\n\n\n<p>You must have consent to email people. Also includes strict data privacy rules.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-CASL-Canada\u2019s-Anti-Spam-Law-Canada\"><a href=\"https:\/\/ised-isde.canada.ca\/site\/canada-anti-spam-legislation\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3. CASL \u2013 Canada\u2019s Anti-Spam Law (Canada)<\/a><\/h4>\n\n\n\n<p>Consent is a must. Emails need full sender details and unsubscribe options.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-PECR-Privacy-and-Electronic-Communications-Regulations-UK\"><a href=\"https:\/\/ico.org.uk\/for-organisations\/direct-marketing-and-privacy-and-electronic-communications\/guide-to-pecr\/what-are-pecr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4. PECR \u2013 Privacy and Electronic Communications Regulations (UK)<\/a><\/h4>\n\n\n\n<p>Similar to GDPR but with added rules around tracking, cookies, and email marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-Australian-Spam-Act\"><a href=\"https:\/\/www.legislation.gov.au\/C2004A01214\/latest\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5. Australian Spam Act<\/a><\/h4>\n\n\n\n<p>Emails must be sent with permission, including the sender ID, and users must be given a way to opt out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-New-Zealand\u2019s-Unsolicited-Electronic-Messages-Act\"><a href=\"https:\/\/www.legislation.govt.nz\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6. New Zealand\u2019s Unsolicited Electronic Messages Act<\/a><\/h4>\n\n\n\n<p>Focuses on consent, accurate info, and clear opt-out links.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-India-IT-Act-2000-&amp;-IT-Amendment-Act-2008\"><a href=\"https:\/\/www.meity.gov.in\/content\/information-technology-act-2000\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7. India \u2013 IT Act 2000 &amp; IT (Amendment) Act 2008<\/a><\/h4>\n\n\n\n<p>Regulates electronic communication and privacy, including email usage for commercial purposes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Is Cold Emailing Illegal in the USA?\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/lcLenYgem-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Is Cold Emailing Illegal in the USA?\",\n  \"description\": \"Wondering if sending cold emails to your U.S. prospects could get you in trouble with the law?  This video breaks down the laws governing cold emailing in the United States, including the CAN-SPAM Act and its key requirements.   We'll explore what makes cold emailing legal, best practices to stay compliant, and common pitfalls to avoid.   Let\u2019s check them out!  00:00 Intro 00:30 Cold Email Regulations 00:55 How to Comply Cold Emails with CAN-SPAM Act 2003? 02:03 Outro  Whether you're a marketer, entrepreneur, or business owner, understanding these regulations is crucial for your email outreach efforts.  If you like this content, you\u2019ll also enjoy what we share on our:  Blog: https:\/\/www.saleshandy.com\/blog\/  LinkedIn: https:\/\/www.linkedin.com\/company\/saleshandy\/  Instagram: https:\/\/www.instagram.com\/thesaleshandy\/  And if you\u2019re looking for a great cold email solution to supercharge your lead generation and get more opens, clicks, and meetings than ever before, we've got just the thing for you: https:\/\/my.saleshandy.com\/signup\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/lcLenYgem-Q\/default.jpg\",\n  \"uploadDate\": \"2024-08-05T15:30:14Z\",\n  \"duration\": \"PT2M15S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/lcLenYgem-Q\",\n  \"interactionCount\": \"2584\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Platform-Policies-to-Watch-in-2026\">Platform Policies to Watch in 2026<\/span><\/h3>\n\n\n\n<p>Here are 3 platform-level policies you must follow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Google-Sender-Guidelines\">Google Sender Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"#Microsoft-Outlook-Microsoft-365\">Microsoft Outlook Rules<\/a><\/li>\n\n\n\n<li><a href=\"#Yahoo-Sender-Rules\">Yahoo Sender Rules<\/a><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Google-Sender-Guidelines\">1. Google Sender Guidelines<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authenticate with SPF, DKIM, and DMARC<\/li>\n\n\n\n<li>Include unsubscribe links<\/li>\n\n\n\n<li>Maintain low spam complaints and bounce rates<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\ud83d\udd17 Google Email Sender Guidelines<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Microsoft-Outlook-Microsoft-365\">2. Microsoft Outlook (Microsoft 365)<\/h4>\n\n\n\n<p>In early 2025, Microsoft joined Google and Yahoo with stricter sender requirements for Outlook and Microsoft 365 inboxes.<\/p>\n\n\n\n<p>Here&#8217;s what bulk senders need to follow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPF, DKIM, and DMARC authentication<\/strong> (All three are now required for high-volume senders)<\/li>\n\n\n\n<li><strong>Valid sender addresses<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Easy unsubscribe<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Low complaint rates<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re sending business emails on Outlook or Microsoft 365, these rules now apply to you.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcommunity.microsoft.com\/blog\/microsoftdefenderforoffice365blog\/strengthening-email-ecosystem-outlook%E2%80%99s-new-requirements-for-high%E2%80%90volume-senders\/4399730\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\ud83d\udd17 Microsoft Bulk Sender Rules<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Yahoo-Sender-Rules\">3. Yahoo Sender Rules<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use proper authentication<\/li>\n\n\n\n<li>Avoid spammy subject lines<\/li>\n\n\n\n<li>Keep engagement rates high<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/senders.yahooinc.com\/best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\ud83d\udd17 Yahoo Mail Best Practices<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Email-Deliverability-Key-Takeaways-Dos-and-Donts\"><span id=\"Email-Deliverability-Key-Takeaways-Dos-and-Donts\">Email Deliverability Key Takeaways: Dos and Don\u2019ts<\/span><\/h2>\n\n\n\n<p>To sum up, I have created this Dos and Don&#8217;ts table. Read and quickly revise what you just learned. <\/p>\n\n\n\n<div id=\"tablepress-130-scroll-wrapper\" class=\"tablepress-scroll-wrapper\">\n<table id=\"tablepress-130\" class=\"tablepress tablepress-id-130 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Do\u2019s<\/th><th class=\"column-2\">Don\u2019ts<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Choose A Trusted ESP<\/td><td class=\"column-2\">Avoid Spammy Words<br \/>\r\n<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Set Up Proper Authenticators<\/td><td class=\"column-2\">Don\u2019t Use Generic Lists<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Ensure Quality Content<\/td><td class=\"column-2\">Don\u2019t Overload With Images<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Personalize Your Emails<\/td><td class=\"column-2\">Don\u2019t Overuse Links<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Establish A Robust Email Infrastructure<\/td><td class=\"column-2\">Don\u2019t Send Irregularly<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Utilize Secondary Domains<\/td><td class=\"column-2\">Don\u2019t Bulk Send Initially; Warm Up<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Craft Optimized Subject Lines<\/td><td class=\"column-2\">Don\u2019t Ignore Feedback Loops<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Enable Easy Opt-Out<\/td><td class=\"column-2\">Don\u2019t Neglect Segmentation<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Ensure GDPR Compliance<\/td><td class=\"column-2\">Don\u2019t Forget Mobile Optimization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Email-Deliverability-FAQs\">Email Deliverability: FAQs<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-What-is-meant-by-email-deliverability\">1. What is meant by email deliverability?<\/span><\/h3>\n\n\n\n<p>Your email\u2019s ability to be delivered to an inbox is known as its deliverability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-How-do-you-ensure-email-deliverability\">2. How do you ensure email deliverability?<\/span><\/h3>\n\n\n\n<p>There are many things you can do to ensure email deliverability.<\/p>\n\n\n\n<p>Starting from authenticating your domains, having trustworthy email service providers, writing amazing email subject lines, keeping the content spam free, sending to the right set of people, and many more <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-What-is-a-good-email-deliverability-rate-for-email\">3. What is a good email deliverability rate for email?<\/span><\/h3>\n\n\n\n<p>Everyone has the question about what a good email deliverability rate is in cold emailing.<\/p>\n\n\n\n<p>A good email deliverability rate is somewhere between 95% to 99%. This means that for every 100 cold emails you send, at least 95 of them should reach the recipient\u2019s inbox.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-What-hurts-email-deliverability\">4. What hurts email deliverability?<\/span><\/h3>\n\n\n\n<p>Many factors can affect your email deliverability, such as a poor sender\u2019s reputation, spam complaints, high bounce rates, and irregular sending patterns.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-What-are-the-best-email-deliverability-practices\">5. What are the best email deliverability practices?<\/span><\/h3>\n\n\n\n<p>While there are many best practices for email deliverability, I will help you with the most important ones here.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a proper Technical Setup. \u2013 Secure your emails using DKIM, DMARC, SPF, and ARC. Make sure you pass the authentication.<\/li>\n\n\n\n<li>Use a trustworthy and dedicated IP address.<\/li>\n\n\n\n<li>Maintain a clean and well-segmented email list.<\/li>\n\n\n\n<li>Create well-written, valuable, engaging, and relevant content.<\/li>\n\n\n\n<li>Optimize your subject line using personalization.<\/li>\n\n\n\n<li>Balance the image and text ratio.<\/li>\n\n\n\n<li>Warm up your IP address before bulk sending.<\/li>\n\n\n\n<li>Use feedback loops.<\/li>\n\n\n\n<li>Ensure GDPR compliance.<\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. What is meant by email deliverability?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Your email\u2019s ability to be delivered to an inbox is known as its deliverability.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"2. 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You Set Things Up5.2 2. You Build a Good Sending Reputation5.3 3. You Send the Email5.4 4. Email Providers Check Your [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":65797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"yes","is_display_hero_banner_button2":"yes","hero_banner_button1_text":"Fix Email Deliverability","hero_banner_button2_text":"Test Email Deliverability","hero_banner_button1_url":"https:\/\/my.saleshandy.com\/signup\/?utm_source=emaildeliverabilityhero1","hero_banner_button2_url":"https:\/\/www.saleshandy.com\/email-spam-checker\/?utm_source=emaildeliverabilityhero2","footnotes":""},"categories":[988],"tags":[1404],"class_list":["post-15177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-email-deliverability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Deliverability Explained: What It Is, How to Test It, and How to Fix It<\/title>\n<meta name=\"description\" content=\"What is email deliverability? Learn how to test it, fix issues, and improve inbox placement in 2026. Includes benchmarks, tools, and best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Deliverability Explained: What It Is, How to Test It, and How to Fix It\" \/>\n<meta property=\"og:description\" content=\"An Ultimate Guide on step by step process of Email Deliverability. 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