{"id":163,"date":"2015-12-16T12:30:43","date_gmt":"2015-12-16T12:30:43","guid":{"rendered":"http:\/\/www.saleshandy.com\/blog\/?p=163"},"modified":"2025-06-10T05:57:44","modified_gmt":"2025-06-10T05:57:44","slug":"9-hot-strategies-lock-initial-customers-saas-product","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/9-hot-strategies-lock-initial-customers-saas-product\/","title":{"rendered":"9 Hot Strategies to Lock in Initial Customers for Your SaaS Product"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#1-Focus-on-sales-exploration\"><strong class=\"1-Focus-on-sales-exploration\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Focus on sales exploration<\/strong><\/a><\/li><li><a href=\"#2-Figure-out-who-your-customer-is-and-where-to-find-them\"><strong class=\"2-Figure-out-who-your-customer-is-and-where-to-find-them\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Figure out who your customer is and where to find them<\/strong><\/a><\/li><li><a href=\"#3-Leverage-on-targeted-traffic\"><strong class=\"3-Leverage-on-targeted-traffic\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Leverage on targeted traffic. <\/strong><\/a><\/li><li><a href=\"#4-What-to-do-with-the-list-Email-ids\"><strong class=\"4-What-to-do-with-the-list-Email-ids\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. What to do with the list (Email ids)<\/strong><\/a><\/li><li><a href=\"#5-Cold-emailing-and-calling\"><strong class=\"5-Cold-emailing-and-calling\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. Cold emailing and calling.<\/strong><\/a><\/li><li><a href=\"#6-Referral-programs\"><strong class=\"6-Referral-programs\"><span class=\"toc_number toc_depth_1\">6<\/span> 6. Referral programs <\/strong><\/a><\/li><li><a href=\"#7-Capitalize-on-3rd-Party-Integrations\"><strong class=\"7-Capitalize-on-3rd-Party-Integrations\"><span class=\"toc_number toc_depth_1\">7<\/span> 7. Capitalize on 3rd Party Integrations<\/strong><\/a><\/li><li><a href=\"#8-Media-Blog-mentions-Expert-Endorsements\"><strong class=\"8-Media-Blog-mentions-Expert-Endorsements\"><span class=\"toc_number toc_depth_1\">8<\/span> 8. Media, Blog mentions &amp; Expert \u201cEndorsements\u201d<\/strong><\/a><\/li><li><a href=\"#9-Give-out-freebies\"><strong class=\"9-Give-out-freebies\"><span class=\"toc_number toc_depth_1\">9<\/span> 9. Give out freebies<\/strong><\/a><\/li><li><a href=\"#Summing-up\"><strong class=\"Summing-up\"><span class=\"toc_number toc_depth_1\">10<\/span> Summing up\u2026<\/strong><\/a><\/li><li><a href=\"#Now-over-to-you\"><strong class=\"Now-over-to-you\"><span class=\"toc_number toc_depth_1\">11<\/span> Now, over to you\u2026<\/strong><\/a><\/li><\/ul><\/div>\n<p>\u201cCustomer acquisition nightmare\u201d<\/p>\n<p>This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating\u00a0growth to a less-than-acceptable return on investment (ROI)on paid traffic spend, most startups have their plate full of eerie uncertainty and imminent losses. And, that happens very often.<\/p>\n<p>Hacking an effective way of getting your first paying users, needs a sound strategy, planning, and intelligent execution. Selling your first SaaS product is one of the hardest challenges any SaaS startup has to beat. However, the idea of making a sale anytime, anywhere you are (even when you are asleep) gives the providers such a liberating feeling.<\/p>\n<p>The question is, how can a SaaS startup make its first sales? As entrepreneurs navigate these challenges, exploring options such as <a href=\"https:\/\/www.helpware.com\/blog\/outsourcing-for-startups\">startup outsourcing<\/a> may offer valuable solutions to lock in initial customers for their SaaS product.<\/p>\n<p>Here are some strategies that may help you.<br \/>\n<!--more--><\/p>\n<h2><span id=\"1-Focus-on-sales-exploration\"><strong>1. Focus on sales exploration<\/strong><\/span><\/h2>\n<p>Start with your network. Tap into the network of the people you know. Your acquaintances, friends, friends of your friends, co-workers, alumni, past employees. Remember to ask for introductions before banging them with your product.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>What is the objective of doing this?<\/em><\/span><\/p>\n<p>You are not aiming to close a deal at this point (there is no pain if you close one too). The essence is to focus on early-stage sales exploration and sales engagement. Take your time to listen and understand your customers better. Make sure you get what their pain points are. What are their objections? Note their response to your solution. This is the moment to test different strategies, tactics or methods to make sales.<\/p>\n<h2><span id=\"2-Figure-out-who-your-customer-is-and-where-to-find-them\"><strong>2. Figure out who your customer is and where to find them<\/strong><\/span><\/h2>\n<p>Identifying your real customer is not an accident. Don\u2019t just be a product or service guy. B2B selling is harder and a little bit complicated. Unlike B2C where you know where to find your customer, success in B2B requires you to find out who are your real customers are and where to find them. Because nobody will buy your \u2018I-know-what-I-do-philosophy\u201d, B2B clients buy from the vendors who understand what they do. And, most of your customers-to-be cut across different industries and geographical locations. To get where they are you need to put on the right gear.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>So where can you find the customers? <\/em><\/span><\/p>\n<p>Look for forums where people are looking for your product. You can also hit freelancing websites (Up work, Guru, etc) and look job postings that are relevant to your niche.However, simply having a great product isn&#8217;t enough.\u00a0 Make sure you stand out by offering exceptional saas customer support. This will show potential customers that you&#8217;re committed to their success and will be there to help them every step of the way.<span class=\"c-message__edited_label\" dir=\"ltr\" data-sk=\"tooltip_parent\" aria-describedby=\"sk-tooltip-8853\">\u00a0<\/span><\/p>\n<p>Apply for the jobs and ask the client if they would rather pay a small subscription fee that gives them more flexibility, convenience and saves them time compared to spending over $2000 in developing a new SaaS product.<\/p>\n<h2><span id=\"3-Leverage-on-targeted-traffic\"><strong>3. Leverage on targeted traffic. <\/strong><\/span><\/h2>\n<p>We are talking about the power of advertising. The competition is stiff. Lots of noises out there.If you need to go through the clutter, you have to pay. Twitter, LinkedIn, Google Adwords, Facebook or any other method of airing traffic that works. To be on the safe side, start off small and make sure you measure the progress of your campaign. Otherwise, you\u2019ll lose a lot of money and achieve nothing out of it.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Put up a landing page and drive targeted traffic there:<\/em><\/span><\/p>\n<p>Now that you have a good source of traffic. Put up a landing page. You can use a different domain name than the one your product is hosted on. Do a great sales copy, not a vague one-liner. Make the copy a bit long and describe in details all of the benefits and the features. Most importantly, the pain points it seeks to resolve. If you don\u2019t have an exact pricing, mention that would be a premium product. Otherwise, let the readers know what your pricing plan is.\u00a0Provide email opt-in form at the end to get in on the launch and secure a spot in the free beta.<\/p>\n<h2><span id=\"4-What-to-do-with-the-list-Email-ids\"><strong>4. What to do with the list (Email ids)<\/strong><\/span><\/h2>\n<p>Personally, email each one of them and schedule phone calls to dig into exactly how they expect your solution to help them. During the first 2-3 months of using the free software in beta, send your list about 3-4 emails and simply update them on the progress of your team and let them say what they need. Let them know that by joining the free beta, they will enjoy a lifetime 10%, 20%, 30 % discount later when you launch publicly with paid plans.<\/p>\n<p>After 2-3 months, send an email to your beta users and give them a 30-day window to log in and upgrade to a paid plan, with certain percentage discount locked in for life.<\/p>\n<p>Why this option works.<\/p>\n<ul>\n<li>It is open and up-front about where we were at every step of the way.<\/li>\n<li>The customers will have sufficient time to fully evaluate your customer support, the product, and the rest.<\/li>\n<li>Personalized service and over-delivered every step of the way.<\/li>\n<li>A lifetime discount to take advantage of it is a good incentive to make those first sign ups happen.<\/li>\n<\/ul>\n<h2><span id=\"5-Cold-emailing-and-calling\"><strong>5. Cold emailing and calling.<\/strong><\/span><\/h2>\n<p>Check if you have a mailing list? Use it to get paid users.\u00a0 Craft a winning cold email and sent it to your list. Do not expect lots of positive response from the emails you send. Sometimes you have to send more follow up emails to get them responding. Prospects&#8217; behavior tracking tool would be a booster for your sales team. Schedule a call, if possible. Personally, I have seen many startups close deals with calling. If done well, you can\u2019t fail to close several sales.<\/p>\n<h2><span id=\"6-Referral-programs\"><strong>6. Referral programs <\/strong><\/span><\/h2>\n<p>Many SaaS providers get their customers from referrals. If you have paying users, you can request them to refer their friends or acquaintances to your software. You can give them a link and let know what percentage they will earn once they refer new users to your site. Your first 4-6 users can bring in another 4-6 users and you\u2019ll be looking at around 18-12 users. However, not all users go for such arrangements.<\/p>\n<h2><span id=\"7-Capitalize-on-3rd-Party-Integrations\"><strong>7. Capitalize on 3rd Party Integrations<\/strong><\/span><\/h2>\n<p>It is difficult for startups to make a mark on the noise-filled, mass-appeal marketplace like the Google Apps store. To beat that challenge, most upcoming applications have resorted to creating their own <em>ecosystem play. <\/em>Now they are coming with their own APIs and directories of integration partners. As a SaaS start up, invest your time and resources on where you can be discovered: that means integrating with other smaller apps than with Google App store. Some companies, for instance, integrate Evernote via its API and use it a platform to advertise with. Below is a list of other apps you may be interested in integrating with.<\/p>\n<ul>\n<li>Buffer<\/li>\n<li>iContact<\/li>\n<li>Zendesk<\/li>\n<li>Basecamp<\/li>\n<li>Campfire<\/li>\n<li>Shopify<\/li>\n<li>Constant Contact<\/li>\n<li>Highrise<\/li>\n<li>Wufoo<\/li>\n<li>Formstack<\/li>\n<li>Yammer<\/li>\n<li>Zoho<\/li>\n<li>Mailchimp<\/li>\n<\/ul>\n<p>You can dig up for more.<\/p>\n<h2><span id=\"8-Media-Blog-mentions-Expert-Endorsements\"><strong>8. Media, Blog mentions &amp; Expert \u201cEndorsements\u201d<\/strong><\/span><\/h2>\n<p>This is about getting expert social proof, a very effective way of getting your 11 paying customers. Blog mentions by industry leaders or expert \u201cendorsements\u2019 can generate the trust customers need to take up your product. As a result of the trust, many targeted users will come looking for your site.<\/p>\n<p>What you need to do:<\/p>\n<ul>\n<li>Offer a case study for industry top analysts.<\/li>\n<li>Guest post on KISSMetrics.com<\/li>\n<li>Connect with industry insiders, be awesome and get mentioned or featured on industry rags.<\/li>\n<\/ul>\n<h2><span id=\"9-Give-out-freebies\"><strong>9. Give out freebies<\/strong><\/span><\/h2>\n<p>Before you ask for anything from your customers, be on the first line of giving. You don\u2019t have to give \u2018just anything\u2019. Give out VALUE that people will want to use or share. Mirasee.com does this beautifully with their, 10 Rules of the VISIONARY BUSINESS e-book. You\u2019ll see a call to action box on their first page. They update it regularly and it\u2019s one of best free e-books on list building. The Benefit is not to convert their first-time visitors into paid subscribers. Their target is getting the brand out to many people<\/p>\n<p>Freebies accomplish several goals.<\/p>\n<ul>\n<li>Deliver value and demonstrate knowledge on what you are doing.<\/li>\n<li>Freebies build trust in your brand or product.<\/li>\n<li>If the freebies are good, they are shared across different networks, giving your product more exposure.<\/li>\n<\/ul>\n<p>Give out these freebies if you want to reach out to many people.<\/p>\n<ul>\n<li>Beginner\u2019s Guides,<\/li>\n<li>Infographics<\/li>\n<li>Webinars,<\/li>\n<li>Free consultations,<\/li>\n<li>Interviews,<\/li>\n<li>Podcasts,<\/li>\n<li>E-books<\/li>\n<li>Blog Posts<\/li>\n<li>White Papers<\/li>\n<\/ul>\n<p>[Tweet &#8220;Did you know giving your #SaaS product free for use at the beta stage is also a strategic freebie?&#8221;]<\/p>\n<p>Start with your launch with a private beta which is free. This is a common strategy adopted by many SaaS startups. And, it is very effective. <a href=\"https:\/\/www.saleshandy.com\/blog\/7-insights-launching-successful-product-startup-blogging\/\" target=\"_blank\" rel=\"noopener\">Launch your product<\/a> in private and offer it free for use to select few who you are targeting for use.Another way is offering free sign up for up to 3 months. This gives ample of time for brands to interact with your software solution and the support team before letting them upgrade to paid subscriptions.<\/p>\n<h2><span id=\"Summing-up\"><strong>Summing up\u2026<\/strong><\/span><\/h2>\n<p>Simply developing an awesome SaaS product is not enough.\u00a0 You need to put up solid strategies to make it stand out and close the first few sales.\u00a0 However, this is not a cheap task. It requires meticulous planning, crafting killer cold emails, making cold calls and aggressively looking for expert endorsements.\u00a0 Where possible, you may come up with a referral program that can help bring on more and more user to your product.<\/p>\n<h2><span id=\"Now-over-to-you\"><strong>Now, over to you\u2026<\/strong><\/span><\/h2>\n<p>What strategies have you used (you are using) to get the first few paid users?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCustomer acquisition nightmare\u201d This is a phrase that sends chills down the spine of hundreds and hundreds of SaaS startups. SaaS providers put up hundreds of dollars and hours on end to come up with a stable, functional and helpful solution. However, getting it across to the real users is a challenge. From stagnating\u00a0growth to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[990,162],"tags":[25,20],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","category-saas","tag-hot-strategies-for-saas","tag-initial-customers-for-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Hot Strategies to Lock in Initial Customers for Your SaaS Product<\/title>\n<meta name=\"description\" content=\"Simply developing an awesome SaaS product is not enough. 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