{"id":17080,"date":"2020-05-04T13:10:50","date_gmt":"2020-05-04T13:10:50","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=17080"},"modified":"2023-07-13T10:47:49","modified_gmt":"2023-07-13T10:47:49","slug":"email-outreach-strategy-covid-19","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/email-outreach-strategy-covid-19\/","title":{"rendered":"A Guide to Build Successful Email Outreach Strategy Amid COVID-19"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#9-Strategies-for-COVID-19-email-outreach-campaigns\"><strong class=\"9-Strategies-for-COVID-19-email-outreach-campaigns\"><span class=\"toc_number toc_depth_1\">1<\/span> 9 Strategies for COVID-19 email outreach campaigns<\/strong><\/a><ul><li><a href=\"#1-Avoid-selling-aggressively-practice-empathy\"><strong class=\"1-Avoid-selling-aggressively-practice-empathy\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1. Avoid \u201cselling\u201d aggressively, practice empathy<\/strong><\/a><\/li><li><a href=\"#2-Selling-with-accordance-to-current-situations-nurture-accordingly\"><strong class=\"2-Selling-with-accordance-to-current-situations-nurture-accordingly\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 2. Selling with accordance to current situations, nurture accordingly<\/strong><\/a><\/li><li><a href=\"#3-Close-in-on-low-hanging-fruits\"><strong class=\"3-Close-in-on-low-hanging-fruits\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 3. Close in on low hanging fruits<\/strong><\/a><\/li><li><a href=\"#4-Re-work-the-pipeline\"><strong class=\"4-Re-work-the-pipeline\"><span class=\"toc_number toc_depth_2\">1.4<\/span> 4. Re-work the pipeline<\/strong><\/a><\/li><li><a href=\"#5-Re-work-engagement-campaigns\"><strong class=\"5-Re-work-engagement-campaigns\"><span class=\"toc_number toc_depth_2\">1.5<\/span> 5. Re-work engagement campaigns<\/strong><\/a><\/li><li><a href=\"#6-Personalize-heavilynbspnbsp\"><strong class=\"6-Personalize-heavilynbspnbsp\"><span class=\"toc_number toc_depth_2\">1.6<\/span> 6. Personalize heavily&nbsp;&nbsp;<\/strong><\/a><\/li><li><a href=\"#7-Share-Success-stories-aid-in-planning-the-next-phasesnbsp\"><strong class=\"7-Share-Success-stories-aid-in-planning-the-next-phasesnbsp\"><span class=\"toc_number toc_depth_2\">1.7<\/span> 7. Share Success stories &amp; aid in planning the next phases&nbsp;<\/strong><\/a><\/li><li><a href=\"#8-Campaigns-to-nurture-closes-after-pandemic\"><strong class=\"8-Campaigns-to-nurture-closes-after-pandemic\"><span class=\"toc_number toc_depth_2\">1.8<\/span> 8. Campaigns to nurture closes after pandemic<\/strong><\/a><\/li><li><a href=\"#9-Special-measures-for-customers\"><strong class=\"9-Special-measures-for-customers\"><span class=\"toc_number toc_depth_2\">1.9<\/span> 9. Special measures for customers<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Examples-of-email-outreachnbsp-templates-for-COVID-19nbsp\"><strong class=\"Examples-of-email-outreachnbsp-templates-for-COVID-19nbsp\"><span class=\"toc_number toc_depth_1\">2<\/span> Examples of email outreach&nbsp; templates for COVID-19&nbsp;<\/strong><\/a><\/li><li><a href=\"#Conclusion\"><strong class=\"Conclusion\"><span class=\"toc_number toc_depth_1\">3<\/span> Conclusion<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>There\u2019s no getting around the havoc the COVID-19 has caused for businesses and our economy. It <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-02-28\/global-stock-losses-hit-6-trillion-as-virus-fear-spreads-chart\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">wiped out $6 Trillion<\/a> from our market. A lot of businesses, big and small, were caught off guard due to drastic drop in demand. Keeping all that in mind, how do you conduct email outreach during COVID-19?<\/p>\n\n\n\n<p>We understand that times like these can be tough not just on consumers, but businesses that employ people. People like us are directly-indirectly dependent on these businesses to make a living, so it\u2019s incredibly important to bring back demand.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>At this time, the most important thing for businesses like yours is to keep communicating with prospective customers and bring up their confidence. It is what will help you build deeper relationships over the long run.&nbsp;<\/p>\n\n\n\n<p>Addressing just this is why we\u2019re laying out the groundwork for your next set of outreach campaigns during COVID-19. It would be easy to mess up your prospects with potential customers if you don\u2019t get this right.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve put in the effort to build 9 purposeful strategies for your sales <a href=\"http:\/\/saleshandy.com\/blog\/email-outreach-after-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">email outreach amid COVID-19<\/a>. It will help you connect, convince and convert leads into paying customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"9-Strategies-for-COVID-19-email-outreach-campaigns\">9 Strategies for COVID-19 email outreach campaigns<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Avoid-selling-aggressively-practice-empathy\">1. Avoid \u201cselling\u201d aggressively, practice empathy<\/span><\/h3>\n\n\n\n<p>It is crucial to realize the gravity of the situation your customers or prospects might be in, before jumping in to sell something to them. A lot of times, marketers and salespeople will keep communicating as if everything were normal. <\/p>\n\n\n\n<p>Even under normal circumstances, the average American <a href=\"https:\/\/zomasleep.com\/blog\/not-enough-time-in-the-day-exploring-how-busy-schedules-affect-americans-sleep\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">has it rough managing their schedules <\/a>and adjusting to a healthy work-life balance. These challenges are only aggravated during the time of a pandemic when other pressures also pile up.<\/p>\n\n\n\n<p>As a result, all the aggressive discounting and trying to sell looks really bad. There\u2019s already some chatter in the business community regarding this practice, and it is not favored.&nbsp;<\/p>\n\n\n\n<p>Because of this, leads are starting to respond less often to sales emails.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577514-1024x689.jpg\" alt=\"COVID-19 email outreach declining responses due to aggressive selling\" class=\"wp-image-17088\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577514-1024x689.jpg 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577514-300x202.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577514-768x517.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577514-1200x808.jpg 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577514.jpg 1434w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/blog.hubspot.com\/marketing\/covid-19-benchmark-data\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Hubspot<\/em><\/a><\/p>\n\n\n\n<p>What you need to take away from this is, don\u2019t sell like you usually would. There\u2019s a good chance your leads are not willing to purchase with the same kind of intent as they used to before. Instill confidence and help them out in your ways, before you can talk about your product. You should reach out as a partner and offer help, let your lead decide how to move forward.<\/p>\n\n\n\n<p>Here\u2019s an example of an email template that reflects that sentiment:<\/p>\n\n\n\n<div class=\"wp-block-group has-subtle-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Subject Line:<\/strong> Setting up to win once the demand picks up post-COVID<\/p>\n\n\n\n<p><strong>Email body:<\/strong><\/p>\n\n\n\n<p>Hi Jane,<\/p>\n\n\n\n<p>I can imagine how unpredictable things might be right now. Things have been volatile, and I\u2019m currently talking to businesses out there that are having it worse than yours.&nbsp;<\/p>\n\n\n\n<p>I reckon for a business like &lt;customer company&gt; demand might jump back stronger the next Qs? How prepared are you, either way?<\/p>\n\n\n\n<p>Let\u2019s put down a plan now, together.&nbsp;<\/p>\n\n\n\n<p>I\u2019ll be available for a quick 20 min call&lt;calendar link&gt;, and we\u2019ll discuss Q3 sales and demand strategy for &lt;customer company&gt;.&nbsp;<\/p>\n\n\n\n<p>It will turn out to be a massive advantage for you against any direct competitors as well.<\/p>\n\n\n\n<p>Talk soon?<br><br>Best,<br><br>Jacob<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Selling-with-accordance-to-current-situations-nurture-accordingly\">2. Selling with accordance to current situations, nurture accordingly<\/span><\/h3>\n\n\n\n<p>With the current economic landscape in view, you\u2019ll probably need to redo your offerings and pricing structure to suit the needs of your new customers. It has to work while keeping your internal revenue targets in mind. While the targets might be met, you could end up sacrificing short term cash flow from selling products with delayed payments and lower pricing. Similar to how companies have pivoted to survive, it\u2019s a good idea to rethink your product and market strategy.<\/p>\n\n\n\n<p>Accordingly, you should also consider tweaking your sales playbook. Nurturing leads during this time with the same methods you used last quarter won\u2019t make any sense.&nbsp; Conditions have changed and so have your future customers\u2019 problems. Companies are cutting down costs related to non-essential products and services. So your new playbook for sales nurturing has to focus on how your product could help your lead\u2019s business, i.e., being essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Close-in-on-low-hanging-fruits\">3. Close in on low hanging fruits<\/span><\/h3>\n\n\n\n<p>If you have a good volume of inbound leads coming in &#8211; identify and qualify the ones with the most buying intent and close them first. A lot of inbound leads you get at this time might have urgent buying needs. Depending on how quickly they&#8217;re attended and onboarded, you&#8217;ll get some smooth closes.&nbsp;<\/p>\n\n\n\n<p>The focus here should be to reduce the friction in the process of closing these leads. A lot of companies&#8217; services are at capacity while operating with limited resources. Hence a painless, quick response from your side won&#8217;t go unnoticed. We&#8217;ve mentioned in one of our guides before how<a href=\"https:\/\/www.saleshandy.com\/blog\/speed-up-sales-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener\"> responding timely is crucial<\/a> to your sales cycle.\u00a0<\/p>\n\n\n\n<p>Often, you might have to push these little harder (especially now) to complete a deal, since they might be busy themselves. If you believe a lead is a low hanging fruit and qualified, take all the steps necessary for them to close faster. It will help both the parties in achieving their business goals during these times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Re-work-the-pipeline\">4. Re-work the pipeline<\/span><\/h3>\n\n\n\n<p>With this situation we\u2019re in, you\u2019ll realize you have to take a different approach towards all the leads that are in your pipeline. You might have to add a new category of leads that are stagnant due to the current situation. You should reassess these leads for their standing in the deal. It will help you focus better on serving leads with buying intent vs. those who don\u2019t, at least for now. One of the ways you can assess their buying intent could be by tracking their engagement on all email communication your send.&nbsp;<\/p>\n\n\n\n<p>Choose leads that show promise and have buying intent, to engage further into the <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales cycle<\/a>. Parts of your new sales playbook should also include strategies to engage all the leads in your pipeline. Nurture everyone with <strong>relevant<\/strong> content and updates from your side throughout this period. It will keep the leads engaged and more comfortable to close when they\u2019re ready to buy. You can run these campaigns on automation with tools like Saleshandy.<\/p>\n\n\n\n<p>If you see a rise in the volume of inbound leads, your goal should be to focus on the leads that would materialize into closed deals in the short term. You might have to make changes to your qualification and <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-prospecting\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospecting workflows<\/a> accordingly. You can identify these hot leads by looking at their email engagement data and responses.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\">Sign up to track your email engagement using Saleshandy<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Re-work-engagement-campaigns\">5. Re-work engagement campaigns<\/span><\/h3>\n\n\n\n<p>As an extension of points above &#8211; the most significant execution you\u2019ll have to complete will involve updating your outbound nurturing campaigns. In a recent data benchmark from <a href=\"https:\/\/blog.hubspot.com\/marketing\/covid-19-benchmark-data\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>, it was clear how open rates on Marketing emails were going up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577530-1024x686.jpg\" alt=\"increasing opens to \nCOVID-19 email engagement campaigns\" class=\"wp-image-17089\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577530-1024x686.jpg 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577530-300x201.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577530-768x514.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577530-1200x803.jpg 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/tuxpi.com_.1588577530.jpg 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/blog.hubspot.com\/marketing\/covid-19-benchmark-data\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Hubspot<\/em><\/a><\/p>\n\n\n\n<p>This points us to the nature of emails that will work the best in your favor. It makes sense to keep nurturing your leads with content specifically geared towards your product and industry. While they might not intend to buy from you currently, they would like to stay aware of the developments in industry concerning them.&nbsp;<\/p>\n\n\n\n<p>At the same time, make sure you modify existing outgoing engagement campaigns to fit in context with current situations. Some of those might come across as insensitive and few companies have indeed made this mistake.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Personalize-heavilynbspnbsp\">6. Personalize heavily&nbsp;&nbsp;<\/span><\/h3>\n\n\n\n<p>It is a general rule of thumb for sales emails, but it should be given more emphasis for COVID-19 email outreach. Dig deeper into leads that are engaging with your emails <a href=\"https:\/\/www.saleshandy.com\/email-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">(by tracking opens, clicks,<\/a> etc.) and then look into their business\/industry to customize next stages\u2019 content. It will help you differentiate yourself out from the other emails that go out to your lead. It increases the chances of a response, which in turn will help you move the lead to the next stage of the sales cycle. <a href=\"https:\/\/www.saleshandy.com\/mail-merge-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mail merge tools<\/a> can help you add personalized fields in emails and automate your outreach at the same time.<\/p>\n\n\n\n<p>Some examples of personalized fields could include company name, product features and use cases relevant to the lead, specific pricing plans, external news sources relevant to the leads, etc. You could make up any number of these fields along with your email templates to create truly personalized emails that would really connect well and capture your leads attention.<\/p>\n\n\n\n<p>You might also want to tailor the product offerings that you\u2019re selling for leads and their businesses that are hit by the pandemic. Personalizing this step will make it easier for your leads to make a decision and close quicker. Personalized fields combined with templatized content will help you personalize your emails at scale and efficiency.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\">Sign up to send personalized emails using Saleshandy<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Share-Success-stories-aid-in-planning-the-next-phasesnbsp\">7. Share Success stories &amp; aid in planning the next phases&nbsp;<\/span><\/h3>\n\n\n\n<p>This strategy primarily exists to help you lift your lead\u2019s confidence in your product and their business. There are several businesses out there that <a href=\"https:\/\/www.uschamber.com\/co\/start\/strategy\/coronavirus-successful-businesses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">have thrived<\/a> during this tough time &#8211; which has to do with increased demand in specific industries. Find existing customers in your database that operate in those same industries and share their stories.\u00a0<\/p>\n\n\n\n<p>Make these stories part of new campaigns where you nurture your leads during COVID-19. These can be leads who\u2019ve been in your pipeline since early 2020 or recently signed up. Either ways, sharing how well businesses are doing makes them feel more positive about their business outlook and your product. It will later result in engagements and conversions from these leads&nbsp;<\/p>\n\n\n\n<p>Apart from this, if you know of customers or leads who\u2019ve communicated regarding their business being in trouble &#8211; try and help them out in getting to the next phase. It could be to plan sales for next quarter, Go-To-Market for a new product, etc., or simply, connecting them with someone who could help. These leads might not buy from you now, but they might later, or refer people to you, in return for your gesture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8-Campaigns-to-nurture-closes-after-pandemic\">8. Campaigns to nurture closes after pandemic<\/span><\/h3>\n\n\n\n<p>If you have leads who\u2019re stuck in the pipeline waiting to close once the pandemic is over &#8211; you shouldn\u2019t forget about them yet. As mentioned in one of the points above &#8211;&nbsp; marketing email engagements are going up and your leads wouldn\u2019t mind hearing from you. In this case, you should have a separate campaign of emails to be sent out to these customers as part of your COVID-19 email outreach.&nbsp;<\/p>\n\n\n\n<p>Keep the&nbsp; leads up to date with how your company is operating. Share stories on how your product is helping customers during the pandemic. Keep a check on engagements and segment the leads that are engaging with these emails. You could qualify these engaged users quicker when they might be willing to buy finally.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\">Sign up to Send Email Campaigns with SalesHandy<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9-Special-measures-for-customers\">9. Special measures for customers<\/span><\/h3>\n\n\n\n<p>You might have leads in the pipeline who\u2019re waiting to buy but are on the fence regarding current market conditions and uncertainties related to it. While you should be really understanding of this and give them time to make their decision, it wouldn\u2019t hurt to motivate them to close earlier. You can do this by offering discounts, revised payment schemes, priority support, etc.&nbsp;<\/p>\n\n\n\n<p>You should be careful regarding your outreach with these offers &#8211; depending on how each lead responded in the past. Some of them might find it aggressive and insensitive; others might find it helpful and hopefully accept the offers. Your goal here should be to make it easier for your lead to make a decision, given there is buying intent.&nbsp;<\/p>\n\n\n\n<p>Now that we\u2019ve detailed all the strategies, we also have a bonus section with templates you can incorporate into your COVID-19 email outreach. These templates have been crafted by Sales experts at SalesHandy, intended to communicate the tone and strategies we\u2019ve discussed in this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Examples-of-email-outreachnbsp-templates-for-COVID-19nbsp\">Examples of email outreach&nbsp; templates for COVID-19&nbsp;<\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. Introductory mail to a new lead<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>Subject<\/strong>: \nImprove sales productivity at &lt;customer company&gt; by &lt;Value proposition&gt;\n\n<strong>Body<\/strong>:\n\nHi Jake,\n\nGlad to see you download our whitepaper on Sales productivity. \n\nDid you find the insights we put together in it helpful? \n\nSince we\u2019re navigating through tough times in the market, now\u2019s a really good time to ramp up your Sales productivity. \n\nI\u2019m writing in to help you with just that - let's get on a 1-1 call and discuss where we could make small changes and improve your productivity.\n\nWe\u2019ve helped businesses like yours get over 35% more productive - serving more customers and closing more deals. You can find and book my availability here.\n\nIf you have any questions, feel free to let me know.\n\nBest,\nXYZ<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">2. Following up on planned closures before pandemic<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>Subject<\/strong>: \nMarkets picking up beginning of May\n\n<strong>Body<\/strong>:\n\nHi Jake,\n\nSince we talked last time, you were waiting for markets to get back to normal once we were out of the pandemic. \n\nI just came across an &lt;XYZ article&gt; that\u2019s forecasting demand in your space to shoot up in the next few weeks.\n\nWhat do you think about this? If you guys are prepared for it, should we get back to our discussions? \n\nI just wanted to help you guys time your re-entry better.\n\nHope you stay safe and healthy!\n\nCheers,\nXYZ<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">3. Outreach for reduced product usage<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>Subject: \n<\/strong>Checking up on &lt;customer company&gt;\u2019s &lt;Engagement metric&gt;\n\n<strong>Body:\n<\/strong>\nHi Jake,\n\nHow are you guys doing? \n\nI\u2019ve noticed your &lt;engagement metric&gt; has been on a slight downward trend. \n\nAre your leads responding during the pandemic? \n\nWe\u2019ve been consulting with our customers about switching up their outreach for the current situation. All of them have improved their &lt;Engagement metric&gt; significantly with a few strategies and templates we\u2019ve suggested. \n\nDo you think we should get together to help you with &lt;engagement metric&gt;? \n\nLet me know and I\u2019ll make sure we\u2019re on track to help you towards your Q3 targets.\n\nStay Safe and Healthy!\n\nBest, \nXYZ<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">4. Planning closes after pandemic<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>Subject<\/strong>: \nExtending the Contract closure towards next Quarter\n\n<strong>Body<\/strong>:\n\nHi Jake,\n\nYou mentioned last time, you\u2019re in a tight spot with regards to the contract. I wanted to make it easier for you to resume your operations post-pandemic. \n\nI can understand how challenging it must be to keep everything together during these times. \n\nMy team\u2019s decided to honor the same terms we\u2019ve agreed on, post-pandemic, whenever you\u2019re ready to restart. \n\nIf there\u2019s anything else you might need to clarify, let me know. \n\nI\u2019ll follow up with more updates as we go.\n\nHave a healthy and safe weekend!\n\nCheers,\nXYZ<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">5. Retaining recent cancellations<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>Subject:<\/strong> \nExtending your &lt;product&gt; usage with re-worked pricing\n\n<strong>Body:<\/strong>\n\nHi Jake,\n\nI just saw a cancellation request submitted from your account. I can understand that conditions have changed and businesses like yours are adapting to this situation. However, I was curious to know if you\u2019re letting go of &lt;product&gt; strictly for the financial commitment involved. If you think you still could really make use of &lt;product&gt; right now and can\u2019t really commit to the pricing, I can help you out.\n\nI\u2019m working on a new pricing structure based exclusively on your product usage in a way you don\u2019t have to commit to the same prices. Let me know if that\u2019s something you\u2019d be interested in.\n\nStay safe and cautious,\n\nBest,\nXYZ<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>Your leads and customers expect you to help them with their business, rather than closing a deal during these times. You should genuinely take that up as your guiding principle for sales engagement while executing on the strategies listed above. You want your customers to stay with you and refer more leads to you once all of this is over.<\/p>\n\n\n\n<p>Once the COVID-19 spree gets over, and businesses start their workflow, you can move ahead with a different <a href=\"https:\/\/www.saleshandy.com\/blog\/email-outreach-after-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">email outreach strategy<\/a> to boost your revenue and productivity.<\/p>\n\n\n\n<p>Have you tried any COVID-19 email outreach strategies outside the ones we listed above?&nbsp;<\/p>\n\n\n\n<p>How are your leads responding to your outreach?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s discuss, leave your comments and suggestions down below.<\/p>\n\n\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com --><br><script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'irajtnglgqpozohfq5fq');<\/script><br><!-- \/ https:\/\/optinmonster.com --><\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no getting around the havoc the COVID-19 has caused for businesses and our economy. It wiped out $6 Trillion from our market. A lot of businesses, big and small, were caught off guard due to drastic drop in demand. Keeping all that in mind, how do you conduct email outreach during COVID-19? We understand [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":17082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[987],"tags":[],"class_list":["post-17080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-emailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Solid Email Outreach Strategy Amid COVID-19<\/title>\n<meta name=\"description\" content=\"Wondering how to cold email outreach during COVID-19? We&#039;ve covered a comprehensive list of strategies on navigating tough situations amid the epidemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/email-outreach-strategy-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Successful Email Outreach Strategy Amid COVID-19\" \/>\n<meta property=\"og:description\" content=\"Wondering how to cold email outreach during COVID-19? We&#039;ve covered a comprehensive list of strategies on navigating tough situations amid the epidemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saleshandy.com\/blog\/email-outreach-strategy-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"SalesHandy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Saleshandy-455345097971262\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-04T13:10:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T10:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/05\/A-Guide-to-Build-a-Successful-Email-Outreach-Strategy-Amid-COVID-19-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"757\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anil Salvi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Build a Successful Email Outreach Strategy Amid COVID-19\" \/>\n<meta name=\"twitter:description\" content=\"Wondering how to cold email outreach during COVID-19? 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