{"id":17900,"date":"2020-09-03T12:31:11","date_gmt":"2020-09-03T12:31:11","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=17900"},"modified":"2025-12-23T07:42:28","modified_gmt":"2025-12-23T07:42:28","slug":"sales-statistics","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/sales-statistics\/","title":{"rendered":"Best Sales Statistics To Boost Your Sales Team Productivity"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Sales-statistics-to-boost-your-sales-team-productivity\"><strong class=\"Sales-statistics-to-boost-your-sales-team-productivity\"><span class=\"toc_number toc_depth_1\">1<\/span> Sales statistics to boost your sales team productivity<\/strong><\/a><ul><li><a href=\"#1-Outbound-sales-statistics\"><strong class=\"1-Outbound-sales-statistics\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1. Outbound sales statistics<\/strong><\/a><\/li><li><a href=\"#2-Inbound-sales-statistics\"><strong class=\"2-Inbound-sales-statistics\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 2. Inbound sales statistics<\/strong><\/a><\/li><li><a href=\"#3-Sales-prospecting-statistics\"><strong class=\"3-Sales-prospecting-statistics\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 3. Sales prospecting statistics<\/strong><\/a><\/li><li><a href=\"#4-Sales-cycle-statistics\"><strong class=\"4-Sales-cycle-statistics\"><span class=\"toc_number toc_depth_2\">1.4<\/span> 4. Sales cycle statistics<\/strong><\/a><\/li><li><a href=\"#5-Sales-closure-statistics\"><strong class=\"5-Sales-closure-statistics\"><span class=\"toc_number toc_depth_2\">1.5<\/span> 5. Sales closure statistics<\/strong><\/a><\/li><li><a href=\"#6-Referral-sales-statistics\"><strong class=\"6-Referral-sales-statistics\"><span class=\"toc_number toc_depth_2\">1.6<\/span> 6. Referral sales statistics<\/strong><\/a><\/li><li><a href=\"#7-Social-sales-statistics\"><strong class=\"7-Social-sales-statistics\"><span class=\"toc_number toc_depth_2\">1.7<\/span> 7. Social sales statistics<\/strong><\/a><\/li><li><a href=\"#8-Sales-training-statistics\"><strong class=\"8-Sales-training-statistics\"><span class=\"toc_number toc_depth_2\">1.8<\/span> 8. Sales training statistics<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Conclusion\"><strong class=\"Conclusion\"><span class=\"toc_number toc_depth_1\">2<\/span> Conclusion<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>You need to stay updated with the latest sales statistics for setting up your goals, defining the KPIs, and measuring the performance metrics of your sales team. But, the sales statistics frequently change depending on the buyer\u2019s behavior and sellers\u2019 persona, economic conditions, and market sentiments to reflect trends.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>So to keep you productive high throughout the year, we have curated the latest and credible sales statistics from different research reports, analytical articles, and case studies of top-notch industries that can help you in building the best data-driven <a href=\"https:\/\/www.saleshandy.com\/blog\/b2b-sales-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales strategies for your business<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Sales-statistics-to-boost-your-sales-team-productivity\">Sales statistics to boost your sales team productivity<\/span><\/h2>\n\n\n\n<p>The sales team focuses on various strategies, techniques, and enablement functions to move towards constant growth. To help you focus on different stages and functions of the sales process, we are dividing the article into respective categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"outboundsales\"><span id=\"1-Outbound-sales-statistics\">1. Outbound sales statistics<\/span><\/h3>\n\n\n\n<p>Most of the B2B companies adopt the outbound sales process to scale in their business. They use cold emails, cold calls, and frequent follow-ups to achieve consistent growth.<\/p>\n\n\n\n<p>Below we are listing some of the latest B2B outbound sales statistics in various categories.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"coldemail\">1.1. Cold email statistics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/2.png\" alt=\"sales statistics for personalized email by dynamic yield\" class=\"wp-image-17913\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/2.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/2-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/2-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cold email<\/a> is one of the most widely used outbound sales methods. It is because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/form\/conf\/state-of-the-connected-customer-3rd-edition\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">64%<\/a> of customers prefer email as the best mode of communication with the seller.<\/li>\n\n\n\n<li>The average benchmark of the cold email response rate is around <a href=\"https:\/\/blog.close.com\/sales-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">30%<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Following the best practices of cold emailing can give you even better results such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dynamicyield.com\/files\/research\/state-of-personalization-in-email.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">71%<\/a> of consumers believe personalized experiences would influence their decision to interact with emails (higher response rate).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tuesdays and Thursdays<\/a> are found to provide the best click-through rate for the sales cold email campaign.<\/li>\n<\/ul>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.saleshandy.com\/blog\/ultimate-guide-to-build-inside-sales-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ultimate Guide to Build Successful Inside Sales Teams<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Improve your email open-rate by sending personalized cold emails with SalesHandy&nbsp;<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"subject\">1.2. Email Subject Line Statistics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/rF6xWXHQGYJKzwuczhrnylbecta18K4Gq_ISJKtEE4fI-UIQNZg65UUV3RpMwk-PJcEkKqbBsbAGZJSqqCFt_QFdyO_PUTCm-GSGfy1JwcIQJ9hf6CEO0NMcZLwmp-fI-oJE2ptJ\" alt=\"sales email subject line statistics\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>The email subject line is one of the crucial factors affecting the performance of sales emails. <a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">47% of recipients<\/a> open their emails based on the subject line alone.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The subject line with 6-7 words provides <a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a 10% click to open rate<\/a>. Adding emojis in the subject line can <a href=\"https:\/\/www.mediapost.com\/publications\/article\/303847\/emojis-increase-email-open-rates.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">boost the open rate by 609%<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.aweber.com\/email-marketing\/2019-email-marketing-statistics.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60% of email experts<\/a> believe sentence case in email subject line provides good results whereas only 6% believe it to be in lower case.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on the preheader after your email subject line. Emails with a preheader get much higher average open rates \u2013 <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">27.82% vs 21.46%<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"coldcall\">1.3. Cold call statistics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-3.png\" alt=\"cold call statistics by rain sales training\" class=\"wp-image-17912\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-3.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-3-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-3-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p>It\u2019s not completely true when salespeople say prospects are not accepting their meeting requests and lack interest with regards to their products and services. According to a recent survey of Rain Sales Training, <a href=\"https:\/\/www.rainsalestraining.com\/hubfs\/PDFs\/30_Must_Know_Sales_Prospecting_Stats_Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">69%<\/a> of buyers accept cold calls from new sales reps. This shows the cold call is still an effective mode of selling.<\/p>\n\n\n\n<p>However, to succeed in cold calls, you need to follow the best practices according to the latest trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.gong.io\/blog\/cold-calling-tips\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">research by Gong<\/a> says the average duration of a successful cold call is <strong>5 minutes 50 seconds<\/strong>. Time duration less than that might provide poor results.<\/li>\n\n\n\n<li>Eventually, it\u2019s also found that the best time to make a cold call is <a href=\"https:\/\/www.ringdna.com\/blog\/the-best-time-to-cold-call-prospects-in-2020\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9 am in the call recipient\u2019s local time zone<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"followup\">1.4. Follow-up statistics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/3.png\" alt=\"sales follow-up statistics for qualifying a customer by rain sales training\" class=\"wp-image-17911\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/3.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/3-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/3-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p>Sales follow-up statistics are the essential attributes of outbound sales methodology. <a href=\"https:\/\/www.rainsalestraining.com\/blog\/how-many-touches-does-it-take-to-make-a-sale\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">46%<\/a> of leads require 3-5 touchpoints before getting qualified as a prospect.<\/p>\n\n\n\n<p>There are some more interesting statistics of follow-up strategies that can drop your jaws and make you change your strategy now.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.xant.ai\/blog\/sales-cadence-report-2017\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">61%<\/a> of the first contact happens over email, followed by <a href=\"https:\/\/www.xant.ai\/blog\/sales-cadence-report-2017\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6%<\/a> on a phone call. This clearly establishes that cold email follow-ups are much more efficient than cold calling.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saleshandy.com\/impact-of-personalized-subject-lines-and-follow-ups\/\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a> of sales require 5 follow-ups after the initial contact. However, 44% of salespeople give up after 1 follow-up.<\/li>\n\n\n\n<li>According to <a href=\"https:\/\/www.saleshandy.com\/impact-of-personalized-subject-lines-and-follow-ups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy Whitepaper<\/a>, sending up to 9 stages of follow-up emails after the primary email increases the email open rate by 53.49% and the email reply rate by 44.73%<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use SalesHandy to automate follow-up up to 9 stages to boost your response rate<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"inboundsales\"><span id=\"2-Inbound-sales-statistics\">2. Inbound sales statistics<\/span><\/h3>\n\n\n\n<p>Inbound sales strategies are implemented by companies to increase brand value and grab organic leads. It includes buyers searching for the solution on different platforms and landing on your solution page. Sales reps take up these leads for further nurturing and moving towards closure utilizing various <a href=\"https:\/\/www.zintego.com\/blog\/small-business-tactics-for-mastering-instagram-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">business tactics<\/a> to guide them through the sales funnel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"organiclead\">2.1. Organic lead statistics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/4.png\" alt=\"organic lead generation sales statistics by Gartner\" class=\"wp-image-17926\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/4.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/4-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/4-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>While businesses focus on inbound sales methodologies, increasing organic leads through websites and landing pages becomes a top priority. According to a <a href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/#about_this_report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report by Unbounce<\/a>, the average conversion rate of MQLs to SQLs from landing pages is 9.7%.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic lead is considered one of the <a href=\"https:\/\/www.saleshandy.com\/blog\/start-lead-generation-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">best lead generation<\/a> channels and scoring techniques, making <a href=\"http:\/\/go.brighttalk.com\/rs\/105-RTY-982\/images\/Holger_B2B_Lead_Gen_Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">53%<\/a> of marketers spend at least half of their budget on generating leads organically.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/5369941\/Inbound%20Resources\/Proven%20-%20The%20Complete%20Guide%20to%20Sales%20Prospecting.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">64% of teams <\/a>that use inbound selling reach their quotas as opposed to 49% of sales teams who use only outbound sales<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"leadnurture\">2.2. Lead nurturing statistics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/9.png\" alt=\"marketo sales statistics on inbound lead nurturing\" class=\"wp-image-17909\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/9.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/9-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/9-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>According to <a href=\"https:\/\/www.marketo.com\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketo\u2019s report<\/a>, with <a href=\"https:\/\/www.saleshandy.com\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">proper lead nurturing<\/a>, companies can extract 50% more sales-ready leads at a 33% lower cost.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>But, <a href=\"https:\/\/www.marketo.com\/ebooks\/website-and-seo-for-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">96%<\/a> of the visitors on your website are unsure of their buying decisions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The above statistics display that businesses need to focus on their hardpoints to get success. <a href=\"http:\/\/ascend2.com\/wp-content\/uploads\/2019\/08\/Ascend2-Lead-Generation-Quality-Survey-Summary-Report-190821.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">53%<\/a> say content engagement is the biggest obstacle to lead nurturing, whereas <a href=\"http:\/\/ascend2.com\/wp-content\/uploads\/2019\/08\/Ascend2-Lead-Generation-Quality-Survey-Summary-Report-190821.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">44%<\/a> say it\u2019s personalization in marketing efforts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com\/DGR_DG106_SURV_LeadNurture_Aug_2019_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">66% of respondents<\/a> in a survey saw a measurable difference in the results of their nurtured leads versus non-nurtured leads.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"salesprospecting\"><span id=\"3-Sales-prospecting-statistics\">3. Sales prospecting statistics<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/5-1.png\" alt=\"sales prospecting statistics by B2B lead\" class=\"wp-image-17927\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/5-1.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/5-1-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/5-1-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pipedrive.com\/en\/blog\/state-of-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">34%<\/a> of sales reps say <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-prospecting\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospecting<\/a> and <a href=\"https:\/\/www.saleshandy.com\/blog\/lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead qualification<\/a> is the biggest challenge in 2020.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To overcome these challenges, the sales reps need to use multiple <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-prospecting-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales prospecting tools<\/a> for research and automation jobs. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About <a href=\"https:\/\/www.gartner.com\/en\/articles\/sales-development-technology-the-stack-emerges\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">89.9%<\/a> of companies use two or more lead enrichment tools to fulfill sales research needs.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.csoinsights.com\/wp-content\/uploads\/sites\/5\/2018\/08\/2018-Sales-Operations-Optimization-Study.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">57.3% of Sales Operations teams<\/a> in a survey claimed to be using some form of a Lead Intelligence and Lead Generation tool for their prospecting needs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales Leaders of different companies claim that they could successfully <a href=\"https:\/\/www.rainsalestraining.com\/sales-research\/sales-prospecting-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">schedule meetings for 52%<\/a> of their prospects. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rainsalestraining.com\/sales-research\/sales-prospecting-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">47%<\/a> of top performers in companies claim to achieve their individual sales goals.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start hassle-free prospecting with SalesHandy for FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"salescycle\"><span id=\"4-Sales-cycle-statistics\">4. Sales cycle statistics<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/8.png\" alt=\"cso insights sales statistics on sales cycle\" class=\"wp-image-17907\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/8.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/8-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/8-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p>Managing the <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales cycle<\/a> is a deciding factor towards the productivity of the sales team. Every organization tries to reduce the sales cycle length and close more deals. While analyzing the sales cycle statistics, we found the following results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.csoinsights.com\/wp-content\/uploads\/sites\/5\/2018\/12\/2018-2019-Sales-Performance-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">38.4%<\/a> of B2B sales happen over a sales cycle of 3 months.<\/li>\n\n\n\n<li>Only <a href=\"http:\/\/static.insidesales.com\/assets\/pdf\/ebook-pipeline-management.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5 to 10%<\/a> of qualified leads will actually turn into an opportunity.<\/li>\n\n\n\n<li>In the case of inbound leads, <a href=\"http:\/\/static.insidesales.com\/assets\/pdf\/ebook-pipeline-management.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60 to 65%<\/a> are qualified but not ready to buy.<\/li>\n\n\n\n<li>Organizations can increase their success by <a href=\"https:\/\/www.pipedrive.com\/en\/resources\/sales-pipeline-course\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">20-30%<\/a> by clearly defining sales stages in a pipeline.<\/li>\n\n\n\n<li>With rigid prospecting techniques, <a href=\"http:\/\/static.insidesales.com\/assets\/pdf\/ebook-pipeline-management.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">25 to 33%<\/a> of opportunities in a B2B environment will close at the expected close date.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"salesclosure\"><span id=\"5-Sales-closure-statistics\">5. Sales closure statistics<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/6.png\" alt=\"Insidesquared sales statistics for maximum sales drop\" class=\"wp-image-17906\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/6.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/6-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/6-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p>Sales closure is the most vital stage of the sales cycle that directly relates to the sales reps and organization revenue\u2019s end goals. The average sales closure rate is <a href=\"https:\/\/www.hubspot.com\/results\/sales-close-rate?industry=information%20technology%20%26%20services\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">19%<\/a>.<\/p>\n\n\n\n<p>The sales team tries to have a smooth sales cycle for their prospects, but <a href=\"https:\/\/www.insightsquared.com\/blog\/the-basics-of-sales-funnel-conversion-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">55%<\/a> of drop-offs happen in the opportunity stage because they are not technically fit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"referralsales\"><span id=\"6-Referral-sales-statistics\">6. Referral sales statistics<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/11.png\" alt=\"referral sales statistics for customer life time value by saasquatch\" class=\"wp-image-17905\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/11.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/11-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/11-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/blog\/get-referral\/\" target=\"_blank\" rel=\"noreferrer noopener\">Referral sales strategies<\/a> have a significant impact on customer\u2019s buying decisions and retention rates.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referrals help in reinforcing trust and leads are <a href=\"http:\/\/www.saasquatch.com\/wp-content\/uploads\/2018\/12\/E-Book-Customer-Referral-Program-Best-Practices-2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4X more likely to buy<\/a> when referred by a friend.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s found that companies have <a href=\"http:\/\/www.saasquatch.com\/wp-content\/uploads\/2018\/12\/E-Book-Customer-Referral-Program-Best-Practices-2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">16%<\/a> higher LTV from referred customers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hubspot research claims that customers recommended\/referred to businesses were <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/493941\/Benefits_of_Referral_Marketing_White_Paper.pdf?t=1460043850548\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">18% <\/a>more likely to stay with companies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialsales\"><span id=\"7-Social-sales-statistics\">7. Social sales statistics<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-5.png\" alt=\"conversion from different social channel sales statistics infographics\" class=\"wp-image-17935\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-5.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-5-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/SH-infographics-5-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<p>Social selling is the latest trend arising in the business ecosystem with booming results. Social sales leaders create <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\/the-social-selling-index-ssi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">45%<\/a> more opportunities than peers.&nbsp;<\/p>\n\n\n\n<p>Upon analyzing different social selling channels, we found LinkedIn gets the highest B2B sales conversions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook: <a href=\"https:\/\/www.forbes.com\/sites\/priceonomics\/2018\/03\/09\/the-advertising-conversion-rates-for-every-major-tech-platform\/#125d34de5957\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.7%<\/a><\/li>\n\n\n\n<li>Twitter: <a href=\"https:\/\/www.forbes.com\/sites\/priceonomics\/2018\/03\/09\/the-advertising-conversion-rates-for-every-major-tech-platform\/#125d34de5957\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">0.9%<\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"https:\/\/www.forbes.com\/sites\/priceonomics\/2018\/03\/09\/the-advertising-conversion-rates-for-every-major-tech-platform\/#125d34de5957\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3.1%<\/a><\/li>\n\n\n\n<li>LinkedIn: <a href=\"https:\/\/www.webfx.com\/blog\/social-media\/linkedin-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6.1%<\/a><\/li>\n<\/ul>\n\n\n\n<p>Trade shows are the second-largest source of B2B revenue, with around <a href=\"https:\/\/www.pwc.com\/gx\/en\/global-entertainment-media-outlook\/assets\/2015\/business-to-business-key-insights-5-trade-shows.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40000 million USD<\/a>.<\/p>\n\n\n\n<p>Although social selling provides remarkable results, the majority of salespeople use less than <a href=\"https:\/\/www.pwc.com\/gx\/en\/global-entertainment-media-outlook\/assets\/2015\/business-to-business-key-insights-5-trade-shows.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10%<\/a> of their time on social media to sell.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"salestraining\"><span id=\"8-Sales-training-statistics\">8. Sales training statistics<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/7.png\" alt=\"sales training knowledge statistics by smartwinnr\" class=\"wp-image-17903\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/7.png 810w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/7-300x189.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/09\/7-768x484.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Companies go for continuous sales training to make their sales reps outperform in their regular tasks. Companies spend almost <a href=\"https:\/\/www.mediapost.com\/publications\/article\/326525\/800-billion-for-sales-training.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15 billion US$ per year<\/a> for training purposes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Still, it has been a great challenge for the new salespeople to implement their learnings afterward. <a href=\"https:\/\/www.smartwinnr.com\/post\/why-continuous-training-is-important-in-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> of sales training initiatives have no lasting impact after 120 days.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On asking the sales reps in a survey by Pipedrive regarding their learning sources, <a href=\"https:\/\/www.pipedrive.com\/en\/blog\/state-of-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">92% of sales reps<\/a> believe they learn the sales skills during the job.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>The above B2B sales statistics must have surprised you. But, that&#8217;s how it is. These numbers can help you compare the performance of your sales processes and work on the next set of goals. We believe now you can implement the above statistics and design a high performing sales engine to boost your revenue and productivity.<\/p>\n\n\n\n<p>Also, share the article among your connections who could benefit from it.<\/p>\n\n\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com --><br \/>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'irajtnglgqpozohfq5fq');<\/script><br \/>\n<!-- \/ https:\/\/optinmonster.com --><\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: In place of subscribe popup --><br \/>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'tajlg4xstpybztzp9xrw');<\/script><br \/>\n<!-- \/ https:\/\/optinmonster.com --><\/p>","protected":false},"excerpt":{"rendered":"<p>You need to stay updated with the latest sales statistics for setting up your goals, defining the KPIs, and measuring the performance metrics of your sales team. But, the sales statistics frequently change depending on the buyer\u2019s behavior and sellers\u2019 persona, economic conditions, and market sentiments to reflect trends.<\/p>\n","protected":false},"author":47,"featured_media":17902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[991],"tags":[],"class_list":["post-17900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-engagement-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>44 Sales Statistics Your Sales Team Must Know in 2026<\/title>\n<meta name=\"description\" content=\"Sales statistics to enrich your sales team with trending strategies. Use these statistics to power-up your B2B sales team and boost revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/sales-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 Sales Statistics to Boost Your Sales Productivity in 2021\u2014 SalesHandy\" \/>\n<meta property=\"og:description\" content=\"Sales statistics to enrich your sales team with trending strategies. 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