{"id":18170,"date":"2020-10-19T14:10:57","date_gmt":"2020-10-19T14:10:57","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=18170"},"modified":"2025-07-07T13:23:46","modified_gmt":"2025-07-07T13:23:46","slug":"send-newsletter-gmail","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/send-newsletter-gmail\/","title":{"rendered":"How To Send A Newsletter With Gmail Effectively?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#How-to-send-a-newsletter-with-Gmail-in-the-traditional-method\"><strong class=\"How-to-send-a-newsletter-with-Gmail-in-the-traditional-method\"><span class=\"toc_number toc_depth_1\">1<\/span> How to send a newsletter with Gmail in the traditional method?<\/strong><\/a><\/li><li><a href=\"#Drawbacks-of-the-traditional-method\"><strong class=\"Drawbacks-of-the-traditional-method\"><span class=\"toc_number toc_depth_1\">2<\/span> Drawbacks of the traditional method<\/strong><\/a><ul><li><a href=\"#1-Newsletters-are-not-personalized\"><strong class=\"1-Newsletters-are-not-personalized\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 1. Newsletters are not personalized<\/strong><\/a><\/li><li><a href=\"#2-Unable-to-add-HTML-elements\"><strong class=\"2-Unable-to-add-HTML-elements\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2. Unable to add HTML elements<\/strong><\/a><\/li><li><a href=\"#3-Adding-too-many-CCs-and-BCCs\"><strong class=\"3-Adding-too-many-CCs-and-BCCs\"><span class=\"toc_number toc_depth_2\">2.3<\/span> 3. Adding too many CCs and BCCs<\/strong><\/a><\/li><li><a href=\"#4-Will-land-in-Promotion-or-SPAM-box\"><strong class=\"4-Will-land-in-Promotion-or-SPAM-box\"><span class=\"toc_number toc_depth_2\">2.4<\/span> 4. Will land in Promotion or SPAM box<\/strong><\/a><\/li><li><a href=\"#5-Affects-sender-reputation-score\"><strong class=\"5-Affects-sender-reputation-score\"><span class=\"toc_number toc_depth_2\">2.5<\/span> 5. Affects sender reputation score<\/strong><\/a><\/li><li><a href=\"#6-No-option-to-unsubscribe\"><strong class=\"6-No-option-to-unsubscribe\"><span class=\"toc_number toc_depth_2\">2.6<\/span> 6. No option to unsubscribe<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-to-send-a-newsletter-with-Gmail-in-the-professional-method\"><strong class=\"How-to-send-a-newsletter-with-Gmail-in-the-professional-method\"><span class=\"toc_number toc_depth_1\">3<\/span> How to send a newsletter with Gmail in the professional method?<\/strong><\/a><\/li><li><a href=\"#Benefits-of-sending-newsletters-from-Gmail-using-Saleshandy\"><strong class=\"Benefits-of-sending-newsletters-from-Gmail-using-Saleshandy\"><span class=\"toc_number toc_depth_1\">4<\/span> Benefits of sending newsletters from Gmail using Saleshandy<\/strong><\/a><ul><li><a href=\"#1-Personalizationnbsp\"><strong class=\"1-Personalizationnbsp\"><span class=\"toc_number toc_depth_2\">4.1<\/span> 1. Personalization&nbsp;<\/strong><\/a><\/li><li><a href=\"#2-Better-email-deliverability\"><strong class=\"2-Better-email-deliverability\"><span class=\"toc_number toc_depth_2\">4.2<\/span> 2. Better email deliverability<\/strong><\/a><\/li><li><a href=\"#3-Analyze-your-subscribers-behavior\"><strong class=\"3-Analyze-your-subscribers-behavior\"><span class=\"toc_number toc_depth_2\">4.3<\/span> 3. Analyze your subscribers\u2019 behavior<\/strong><\/a><\/li><li><a href=\"#4-Schedule-your-email-according-to-your-convenience\"><strong class=\"4-Schedule-your-email-according-to-your-convenience\"><span class=\"toc_number toc_depth_2\">4.4<\/span> 4. Schedule your email according to your convenience<\/strong><\/a><\/li><li><a href=\"#5-Manage-your-subscribers-list-at-an-ease\"><strong class=\"5-Manage-your-subscribers-list-at-an-ease\"><span class=\"toc_number toc_depth_2\">4.5<\/span> 5. Manage your subscriber\u2019s list at an ease<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Conclusion\"><strong class=\"Conclusion\"><span class=\"toc_number toc_depth_1\">5<\/span> Conclusion<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Marketers send email newsletters to build relationships with their subscribers. They share the latest business trends and updates of products and services for continuous nurturing. <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">31% of B2B marketers<\/a> find email newsletters to be their best lead nurturing strategy.<\/p>\n\n\n\n<p>There are tons of tools available for sending email newsletters, but it\u2019s either costly or inefficient. Small and medium scale businesses cannot afford these tools, thus they prefer Gmail.&nbsp;<\/p>\n\n\n\n<p>So do you want to learn how to send a newsletter with Gmail?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>If yes, look no further. In this article, we will share two different ways of sending a newsletter with Gmail. One is the traditional method, and the other is the professional method.&nbsp; Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"send\"><span id=\"How-to-send-a-newsletter-with-Gmail-in-the-traditional-method\">How to send a newsletter with Gmail in the traditional method?<\/span><\/h2>\n\n\n\n<p>The traditional method for sending newsletters in Gmail doesn\u2019t require any software or addons. We can start it in a few simple steps.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add your subscribers\u2019 email addresses to the <strong>BCC section<\/strong> of your compose box. Adding it in <strong>TO<\/strong> or <strong>CC <\/strong>will add an adverse impact to your subscribers\u2019 privacy.&nbsp;<\/li>\n\n\n\n<li>Write down a catchy and impactful subject line.<\/li>\n\n\n\n<li>In the email body section, draft your newsletter content and add relevant links. You cannot make a newsletter beautiful in Gmail as it doesn&#8217;t support HTML graphics. But you can add images and apply simple formatting to make it look good. <br><br>You can also draft your newsletter content in an editor like Google Doc or Microsoft Word and add it in the compose box to give it a beautiful look.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1872\" height=\"934\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/doc1.gif\" alt=\"Doc1\" class=\"wp-image-43588\"\/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Click on the <strong>Send button<\/strong> to send your newsletters instantly or choose the <strong>Schedule send button<\/strong> to schedule it according to your convenience.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"449\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-900x449.gif\" alt=\"sending newsletter\" class=\"wp-image-43590\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-900x449.gif 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-401x200.gif 401w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-768x383.gif 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-1536x766.gif 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-1200x599.gif 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/traditional1-150x75.gif 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Your newsletters from Gmail will be sent as scheduled. The steps are simple and easy to send, but many drawbacks in it. Its demerits are serious enough to damage your brand reputation and authority.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s have a quick look at all the problems related to sending newsletters with Gmail.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"drawback\"><span id=\"Drawbacks-of-the-traditional-method\">Drawbacks of the traditional method<\/span><\/h2>\n\n\n\n<p>The drawbacks of the traditional method add negative impacts on your email account, <a href=\"https:\/\/www.netreputation.com\/what-is-brand-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation<\/a>, and subscriber\u2019s trust directly. Let\u2019s check them one by one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Newsletters-are-not-personalized\">1. Newsletters are not personalized<\/span><\/h3>\n\n\n\n<p>While sending your newsletters in the traditional method, those are sent to all your subscribers at once. It is not personalized for an individual.<\/p>\n\n\n\n<p>Lack of personalization makes your subscriber feel like another promotional email, and they do not show any interest in it. Ultimately, this impacts your <a href=\"https:\/\/www.saleshandy.com\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">nurturing process<\/a> and keeps you away from your goal.<br><br>Alternatively, if you can add some personalization like the subscriber\u2019s name with the greeting, it adds considerable value to your newsletter and improves your nurturing process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Unable-to-add-HTML-elements\">2. Unable to add HTML elements<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"711\" height=\"669\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/newletter.png\" alt=\"HTML element\" class=\"wp-image-31907\" style=\"width:610px;height:573px\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/newletter.png 711w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/newletter-213x200.png 213w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/newletter-654x615.png 654w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/newletter-150x141.png 150w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.litmus.com\/blog\/best-practices-for-plain-text-emails-a-look-at-why-theyre-important\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>With a focus on creating a better user experience across the brand, an <a href=\"https:\/\/www.saleshandy.com\/blog\/create-send-html-email-template-in-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">HTML newsletter<\/a> is preferred by marketers as well as readers. Adding HTML elements in your emails makes it glorified. It also maintains your formatting on different devices and provides a fantastic user experience.<\/p>\n\n\n\n<p>If you are opting to send your newsletter in Gmail\u2019s traditional method, you won\u2019t get a feature to add HTML elements to it. This makes your newsletters less attractive and decreases its value. Hence, the conversion rate decreases and affects performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Adding-too-many-CCs-and-BCCs\">3. Adding too many CCs and BCCs<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"493\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/CC-n-BCC-900x493.jpg\" alt=\"CC and BCC\" class=\"wp-image-31909\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/CC-n-BCC-900x493.jpg 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/CC-n-BCC-365x200.jpg 365w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/CC-n-BCC-768x421.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/CC-n-BCC-150x82.jpg 150w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/CC-n-BCC.jpg 913w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/support.google.com\/mail\/thread\/21819445?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>In the traditional method of sending your newsletter with Gmail, you need to add your subscribers\u2019 email addresses in the BCC field. You also add some shareable email addresses in the CC field. This practice adds a lot of drawbacks to your email account.<\/p>\n\n\n\n<p>Adding multiple addresses in one email triggers the email service provider (ESP), alerting it with a SPAMMY or Promotional activity. This makes your email land in the SPAM or <a href=\"https:\/\/www.saleshandy.com\/blog\/avoid-gmail-promotions-tab\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promotional folder<\/a> of the subscriber\u2019s mailbox.<\/p>\n\n\n\n<p>Along with it, your subscriber won\u2019t welcome the email if he finds himself added to the BCC of the email. He might SPAM the email or take less interest.<\/p>\n\n\n\n<p><strong>Read more : <a href=\"https:\/\/www.saleshandy.com\/blog\/use-cc-bcc-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Use CC and BCC in Gmail Effectively<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Will-land-in-Promotion-or-SPAM-box\">4. Will land in Promotion or SPAM box<\/span><\/h3>\n\n\n\n<p>As described above, your newsletter has maximum chances of landing in the SPAM and <a href=\"https:\/\/www.saleshandy.com\/blog\/avoid-gmail-promotions-tab\/\">Promotional folder<\/a> of your subscriber mailbox. The subscribers usually ignore newsletters landing in these folders. Recent research shows that the read rate of promotional emails is only 19.2%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"239\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/04\/Email-read-rate-in-different-Gmail-tabs.jpg\" alt=\"email read rate in different gmail tabs\" class=\"wp-image-29343\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/04\/Email-read-rate-in-different-Gmail-tabs.jpg 535w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/04\/Email-read-rate-in-different-Gmail-tabs-448x200.jpg 448w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2022\/04\/Email-read-rate-in-different-Gmail-tabs-150x67.jpg 150w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/figure>\n\n\n\n<p>If your newsletters are landing other than the mailbox\u2019s primary folder, you cannot nurture them well for effective conversions. All your hard work goes in vain. If your emails or newsletters frequently land in SPAM folders, your email account can get suspended, which is the biggest drawback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Affects-sender-reputation-score\">5. Affects sender reputation score<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"396\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/email-deliverability.png\" alt=\"Email deliverability\" class=\"wp-image-31910\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/email-deliverability.png 1005w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/email-deliverability-475x187.png 475w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/email-deliverability-900x355.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/email-deliverability-768x303.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/email-deliverability-150x59.png 150w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/support.google.com\/mail\/thread\/38267900?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Every email user has a sender reputation score that shows the domain and email user\u2019s authority. If you are following the bad emailing practices and your emails are not landing in the primary folder,&nbsp; your sender reputation decreases.<\/p>\n\n\n\n<p>A low sender reputation score affects your emailing activities negatively. Your emails will get more failed deliveries and higher bounce rates. In the future, you won\u2019t be able to <a href=\"https:\/\/www.saleshandy.com\/send-mass-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">send mass emails<\/a> from your email account, and in the worst case, your account can get suspended permanently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-No-option-to-unsubscribe\">6. No option to unsubscribe<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"429\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/unsubscribe-900x429.png\" alt=\"unsubscribe\" class=\"wp-image-31911\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/unsubscribe-900x429.png 900w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/unsubscribe-419x200.png 419w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/unsubscribe-768x366.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/unsubscribe-150x72.png 150w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2020\/10\/unsubscribe.png 1013w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>According to the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Federal Trade Commission\u2019s CAN-SPAM Act<\/a>, the subscriber should get an option for opting-out from any email list. If you schedule your newsletters from Gmail, you can not add an unsubscribe link. Sending a newsletter without an unsubscribe link is prohibited in many countries, it can lead to legal consequences.<\/p>\n\n\n\n<p>Fair to say, it is quite usual for subscribers to mark the newsletter as SPAM when they don\u2019t see an unsubscribe link. Too many emails getting marked as SPAM can lead to multiple problems as explained above.<\/p>\n\n\n\n<p>Now you must be wondering how to send a newsletter with Gmail effectively without affecting your email reputation and email account\u2019s health.&nbsp;<\/p>\n\n\n\n<p>In the next section, we will share the professional approach to send your newsletters using Gmail and effectively achieve the maximum outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"newsletter\"><span id=\"How-to-send-a-newsletter-with-Gmail-in-the-professional-method\">How to send a newsletter with Gmail in the professional method?<\/span><\/h2>\n\n\n\n<p>For sending your email newsletter with Gmail in the professional method, you need tools like <a href=\"https:\/\/www.saleshandy.com\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a> with your Gmail account.&nbsp; <br><br>Follow the steps to send an email newsletter with Gmail professionally.<\/p>\n\n\n\n<p>1. <a href=\"https:\/\/my.saleshandy.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Signup with Saleshandy<\/a> and create your account.&nbsp;<\/p>\n\n\n\n<p>2. Now, head to Sequences &gt; Create Sequence from the main dashboard to start this process.&nbsp;<\/p>\n\n\n\n<p>3. Click on + Add steps to start drafting. Start with a subject line; you can use mail merge tags here to personalize your email.&nbsp;<\/p>\n\n\n\n<p>4. If you plan to send HTML way, then simply click on &lt;&gt; button and paste your code.<\/p>\n\n\n\n<p>5. After drafting your email, head to the prospects tab from the same sequence and upload the list of prospects you want to reach out to.&nbsp;<\/p>\n\n\n\n<p>6. Schedule the time you want to send out your sequence by heading to the Setting &gt; Schedule.<\/p>\n\n\n\n<p>7. Now, for the final step, head back to your Sequence and activate it. Currently, it would be in draft mode.&nbsp;<\/p>\n\n\n\n<p>The professional method takes minimal effort compared to the traditional method. Also, the professional method is power-packed with many other benefits that can help you to scale.<\/p>\n\n\n\n<p><strong>Read more : <a href=\"https:\/\/www.saleshandy.com\/blog\/how-send-email-campaigns\/\">How to send email campaigns from Saleshandy: A step-by-step guide<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">Give Saleshandy A try for free now!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><span id=\"Benefits-of-sending-newsletters-from-Gmail-using-Saleshandy\">Benefits of sending newsletters from Gmail using Saleshandy<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Personalizationnbsp\">1. Personalization&nbsp;<\/span><\/h3>\n\n\n\n<p>Using powerful merge tags, you can <a href=\"https:\/\/www.saleshandy.com\/cold-emailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalize your sequence<\/a> without putting in much effort. You save a lot of time with minimum effort and improve your newsletter\u2019s effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Better-email-deliverability\">2. Better email deliverability<\/span><\/h3>\n\n\n\n<p>Saleshandy takes various actions to maintain the <a href=\"https:\/\/www.saleshandy.com\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">deliverability<\/a> of your email. It keeps a time gap between successive emails, which will make the ESPs algorithm believe to be a human activity.<\/p>\n\n\n\n<p><strong>Here are some <a href=\"https:\/\/www.saleshandy.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability tips<\/a> that ensure your newsletter to land in the primary mailbox of your subscribers.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Analyze-your-subscribers-behavior\">3. Analyze your subscribers\u2019 behavior<\/span><\/h3>\n\n\n\n<p>You can get a complete report of your newsletter\u2019s analytics, which will help you evaluate your newsletter\u2019s performance. In the detailed report, you can analyze what percentage of subscribers engaged with the newsletter and take action accordingly.&nbsp;<\/p>\n\n\n\n<p>The whole analytics feature of Saleshandy assists you in building a robust nurturing strategy for your team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Schedule-your-email-according-to-your-convenience\">4. Schedule your email according to your convenience<\/span><\/h3>\n\n\n\n<p>Although you get a send later function in the traditional method, the professional method\u2019s <a href=\"https:\/\/docs.saleshandy.com\/en\/articles\/7055488-how-to-manage-sequence-settings\" target=\"_blank\" rel=\"noreferrer noopener\">email scheduling process<\/a> is advanced and more productive. You can choose from different time zones worldwide and schedule the newsletter according to the best suitable time.<\/p>\n\n\n\n<p>If you are based in Europe and your subscriber is located in Chicago, you won\u2019t need to count the hours. Instead, just choose the timezone and schedule it. This will make your newsletter process fast and effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Manage-your-subscribers-list-at-an-ease\">5. Manage your subscriber\u2019s list at an ease<\/span><\/h3>\n\n\n\n<p>With <a href=\"https:\/\/saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a>, you can allow your subscribers to opt-out from your newsletters by clicking on the Unsubscribe button. It also makes your newsletter CAN-SPAM compliant and builds authority for your brand.<\/p>\n\n\n\n<p>Sometimes subscribers mark the newsletter as SPAM if they do not find an unsubscribe button. Adding an unsubscribe button helps you in staying away from SPAM counts and improves your sender reputation score.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">Try Saleshandy for free!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>Now you know two different ways of how to send a newsletter with Gmail. You can decide the best way according to your usage and proceed towards sending your newsletter. <\/p>\n\n\n\n<p>It is recommended for all types of businesses to send their newsletter frequently. It will help you keep your subscribers engaged and updated with your brand. 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