{"id":19064,"date":"2021-02-24T04:02:44","date_gmt":"2021-02-24T04:02:44","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=19064"},"modified":"2023-07-13T10:59:38","modified_gmt":"2023-07-13T10:59:38","slug":"find-decision-makers","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/find-decision-makers\/","title":{"rendered":"How To Find Decision Makers In A Company"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Who-are-Decision-makers-in-a-company\"><strong class=\"Who-are-Decision-makers-in-a-company\"><span class=\"toc_number toc_depth_1\">1<\/span> Who are Decision makers in a company<\/strong><\/a><\/li><li><a href=\"#nbspWhy-Decision-Makers-matter-in-sales\"><strong class=\"nbspWhy-Decision-Makers-matter-in-sales\"><span class=\"toc_number toc_depth_1\">2<\/span> &nbsp;Why Decision Makers matter in sales<\/strong><\/a><\/li><li><a href=\"#How-to-Find-decision-makers-in-a-company\"><strong class=\"How-to-Find-decision-makers-in-a-company\"><span class=\"toc_number toc_depth_1\">3<\/span> How to Find decision makers in a company?<\/strong><\/a><ul><li><a href=\"#1-Get-to-know-your-prospects-well\"><strong class=\"1-Get-to-know-your-prospects-well\"><span class=\"toc_number toc_depth_2\">3.1<\/span> 1. Get to know your prospects well<\/strong><\/a><\/li><li><a href=\"#2-Know-what-and-who-to-look-for-build-decision-maker-persona\"><strong class=\"2-Know-what-and-who-to-look-for-build-decision-maker-persona\"><span class=\"toc_number toc_depth_2\">3.2<\/span> 2. Know what and who to look for (build decision maker persona)<\/strong><\/a><\/li><li><a href=\"#3-Scout-on-social-and-search-engines\"><strong class=\"3-Scout-on-social-and-search-engines\"><span class=\"toc_number toc_depth_2\">3.3<\/span> 3. Scout on social and search engines<\/strong><\/a><\/li><li><a href=\"#4-Get-introduced-through-connections-referralsnbsp\"><strong class=\"4-Get-introduced-through-connections-referralsnbsp\"><span class=\"toc_number toc_depth_2\">3.4<\/span> 4. Get introduced through connections \u2014 referrals&nbsp;<\/strong><\/a><\/li><li><a href=\"#5-Connect-and-bypass-gatekeepers-earlier\"><strong class=\"5-Connect-and-bypass-gatekeepers-earlier\"><span class=\"toc_number toc_depth_2\">3.5<\/span> 5. Connect and bypass gatekeepers earlier<\/strong><\/a><\/li><li><a href=\"#6-Meetups-and-Events\"><strong class=\"6-Meetups-and-Events\"><span class=\"toc_number toc_depth_2\">3.6<\/span> 6. Meetups and Events<\/strong><\/a><\/li><li><a href=\"#7-Do-outboundnbsp\"><strong class=\"7-Do-outboundnbsp\"><span class=\"toc_number toc_depth_2\">3.7<\/span> 7. Do outbound&nbsp;<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#How-to-connect-with-decision-makers-quickly\"><strong class=\"How-to-connect-with-decision-makers-quickly\"><span class=\"toc_number toc_depth_1\">4<\/span> How to connect with decision makers quickly<\/strong><\/a><ul><li><a href=\"#Connect-over-email\"><strong class=\"Connect-over-email\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Connect over email<\/strong><\/a><\/li><li><a href=\"#LinkedIn\"><strong class=\"LinkedIn\"><span class=\"toc_number toc_depth_2\">4.2<\/span> LinkedIn<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Find-Nurture-and-Connect\"><strong class=\"Find-Nurture-and-Connect\"><span class=\"toc_number toc_depth_1\">5<\/span> Find, Nurture, and Connect<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>Trying to find the right people to sell to within your target organization or account can be tricky. Especially when you\u2019re looking for decision makers, who\u2019re usually inaccessible, and often indistinguishable from other prospects within the organization.&nbsp;Hence it is important to learn and figure out how to find decision makers in a company as part of your sales process.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Inability to sell directly to decision makers leaves you with lesser options\u2014 invariably pushing you to spend more time with other trivial entities within your target organization. Academic <a href=\"http:\/\/webuser.bus.umich.edu\/janedut\/Issue%20Selling\/sellingissues.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">research from the University of Michigan<\/a> states that users or evaluators within an organization often don\u2019t do justice in selling external solutions to stakeholders higher up in the chain. This unnecessarily stretches your sales cycle and defeats the purpose of having a well-defined sales process.\u00a0<\/p>\n\n\n\n<p>So throughout this article, we\u2019ll explore why decision makers play an important role in the buying process, how to identify key decision makers, and how to connect with them. Let\u2019s first understand who are decision makers in a company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Who-are-Decision-makers-in-a-company\">Who are Decision makers in a company<\/span><\/h2>\n\n\n\n<p>Decision makers are executive level stakeholders within a company that are responsible for making decisions and managing resources within their scope. They\u2019re meant to manage teams of people, helping them move towards achieving organizational goals. Deciding to procure new tools and services that might help improve productivity or grow revenues is also part of their responsibilities.<\/p>\n\n\n\n<p>Decision makers can usually be identified by positions and titles they hold. For example, if you\u2019re selling a developer tool meant to help software engineers and technology companies, VPs, Directors and Heads of Engineering or Technology would be the decision makers. Depending on size of and scope of responsibilities, CEOs and CTOs could also be part of the decision making process in that market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"nbspWhy-Decision-Makers-matter-in-sales\">&nbsp;Why Decision Makers matter in sales<\/span><\/h2>\n\n\n\n<p>Simply put, decision makers are in a better position to ascertain if their organization finds your product or service worthy of an investment. As mentioned earlier, they hold positions of responsibility where they need to achieve certain goals, using the resources available at their disposal. They also have a better idea of their organization\u2019s and teams\u2019 capabilities and if your product or service can supplement them in any ways they find necessary. So the sooner you get to talk to decision makers, the quicker your feedback loop gets and easier for your to close(or drop) the deal based on their feedback and outlook.&nbsp;<\/p>\n\n\n\n<p>So by now you might be wondering, how to find decision makers in a company\u2014 let&#8217;s figure it out in the next section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-to-Find-decision-makers-in-a-company\">How to Find decision makers in a company?<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-Get-to-know-your-prospects-well\">1. Get to know your prospects well<\/span><\/h3>\n\n\n\n<p>When you add a prospect or account to your pipeline, spend time knowing as much about them as possible. You can start from something simple like a Google search, and go on to things like LinkedIn posts from the company and team members. The more information you have on your prospects, the more productive and relatable your conversation will be. Apart from this, you\u2019ll also be able to connect the dots better, and approach other members of your prospects\u2019 team with more confidence. And being more comfortable with your prospects will get you better chances at finding decision makers within teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2-Know-what-and-who-to-look-for-build-decision-maker-persona\">2. Know what and who to look for (build decision maker persona)<\/span><\/h3>\n\n\n\n<p>If you\u2019re targeting a certain industry or vertical within your market, it\u2019s crucial to know how companies in that space are set up. Different businesses are set up differently, and the same is the case for product evaluation and decision making chain. Spend time on platforms like LinkedIn to see how big teams that use your product are, and what titles decision makers hold. There will be teams where decision making happens lower down the chain, in which case you wouldn\u2019t get any responses to your outreach to VPs and Directors. Hence knowing beforehand who the decision maker actually might be based on your research will speed up the process and help close earlier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-Scout-on-social-and-search-engines\">3. Scout on social and search engines<\/span><\/h3>\n\n\n\n<p>Once you know who the decision makers typically are within your target organizations, you can simply search for them online. A simple <strong>[Title] + [Company name]<\/strong> search query can get you relevant results on the first couple of pages on Google. Apart from this, you can simply browse through the LinkedIn page of your target organization\u2014 go through the list of team members using filters based on titles, keywords, etc. You can then narrow down on profiles you think are those of decision makers, look up their profiles on other Social platforms to know them better and approach them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"4-Get-introduced-through-connections-referralsnbsp\">4. Get introduced through connections \u2014 referrals&nbsp;<\/span><\/h3>\n\n\n\n<p>If you have found decision makers in a target organization using social platforms like LinkedIn, you can try for introductions from mutual connections. Whenever you visit a profile on LinkedIn, you see an option to check for mutual connections between you and your prospect\/decision maker. If you also happen to know anyone from the list of mutual connects personally, you can ask them to introduce you to your prospects since they\u2019re directly connected to them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137724-1024x708.jpg\" alt=\"how to find decision makers in a company using Linkedin\" class=\"wp-image-19065\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137724-1024x708.jpg 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137724-300x207.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137724-768x531.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137724-1200x829.jpg 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137724.jpg 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"5-Connect-and-bypass-gatekeepers-earlier\">5. Connect and bypass gatekeepers earlier<\/span><\/h3>\n\n\n\n<p>If you\u2019re already connected with prospects other than the decision makers within the organization\u2014 leverage those connections for introductions to higher management. Users and evaluators of the product often won\u2019t be keen on selling a product within their teams, so you\u2019ll have to take the initiative to enable them to do that. Incentivize such prospects to take the deal forward to the relevant stakeholders higher up the chain. You can do so by adding gifts and gestures that appeal to your prospect\u2019s professional interests. So things like crediting them on deal closures, adding discounts to the deal, offering to mention them in case studies, etc., could go a long way.&nbsp;<\/p>\n\n\n\n<p>Following-up with your connections within these teams will also help speed up the process. Conducting regular follow-ups and maintaining multiple conversations at once can be tiring, so you could use tools like SalesHandy to automate your follow-up sequences.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saleshandy.com\/signup\">Sign up on SalesHandy to automate and personalize your follow-ups<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6-Meetups-and-Events\">6. Meetups and Events<\/span><\/h3>\n\n\n\n<p>Industry and sector specific events are a great place to find and meet up with prospects from your target organizations. Given that participation in most such events isn\u2019t free, it limits attendance to only attract higher management and decision makers. Some events also allow attendees to download and access the list of attendees, making it easier for you to find decision makers in your target companies and approach them. Meeting up at such events gives you direct access to these decision makers, and better chances of moving the deal forward.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7-Do-outboundnbsp\">7. Do outbound&nbsp;<\/span><\/h3>\n\n\n\n<p>In continuation to what we discussed in Social and search points above, <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">directly engaging<\/a> prospective decision makers is another way to narrow down on the right one. Having found potential prospects online, you can then move forward to reach out to them over social platforms or email to <a href=\"https:\/\/www.saleshandy.com\/blog\/lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">connect and qualify them<\/a>. Once you\u2019ve connected with them, you can engage with them to ascertain if they\u2019re the contact you were looking for.\u00a0<\/p>\n\n\n\n<p>Let\u2019s move further to learn how to reach out to decision makers in the next section.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"How-to-connect-with-decision-makers-quickly\">How to connect with decision makers quickly<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Connect-over-email\">Connect over email<\/span><\/h3>\n\n\n\n<p>Email is one of the most common ways to connect with professionals online. It is one of the most popular communication channels to ever exist and plays an important role in marketing and <a href=\"https:\/\/www.saleshandy.com\/blog\/email-outreach-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales outreach<\/a>. If you\u2019re trying to connect with decision makers, email happens to be one of the most accessible ways to reach out and connect with them.\u00a0<\/p>\n\n\n\n<p>Next, we\u2019ll learn how to reach b2b decision makers using emails, in the following two ways\u2014&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Cold intro emails<\/h4>\n\n\n\n<p>Once you\u2019ve come across a prospective decision maker within an organization via search or Social platform, you can find their emails and reach out to them cold. Emails can be found using <a href=\"https:\/\/www.saleshandy.com\/blog\/sales-prospecting-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospecting tools<\/a>, and once you have them, the process is fairly straightforward. Next, let\u2019s learn how you can send cold emails to decision makers,<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How to send cold emails to decision makers<\/h5>\n\n\n\n<p><strong>1. Sign up on Saleshandy<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/saleshandy.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Head over to Saleshandy and sign up<\/a> with your Gmail or Outlook account to start sending cold email campaigns.\u00a0<\/p>\n\n\n\n<p>Install Saleshandy <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/free-email-tracking-sched\/acfmebaomboldplijdpfepofggkocgnl?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Chrome<\/a> and <a href=\"https:\/\/s3-us-west-2.amazonaws.com\/tnsh-app-assets\/outlook-plugin-build\/saleshandy\/active-build\/saleshandy-outlook.exe\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outlook<\/a> extensions to receive instant notifications on email opens, clicks and responses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783-1024x555.jpg\" alt=\"how to find decision makers in a company using saleshandy\" class=\"wp-image-19066\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783-1024x555.jpg 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783-300x163.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783-768x416.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783-1536x832.jpg 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783-1200x650.jpg 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137783.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>2. Set up a new campaign<\/strong><\/p>\n\n\n\n<p>Sign in and navigate to Email campaigns menu on the top left corner, Click on \u201c+\u201d to create and edit a new email campaign.<\/p>\n\n\n\n<p>Follow the steps in the campaign editor\u2014 Add the CSV of contacts you want to reach out to, along with email templates and their cadences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"166\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137877-1024x166.jpg\" alt=\"add contacts to connect and find decision makers in a company\" class=\"wp-image-19067\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137877-1024x166.jpg 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137877-300x49.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137877-768x124.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137877-1200x194.jpg 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137877.jpg 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137824-1024x554.jpg\" alt=\"write and edit templates to find decision makers in a company\" class=\"wp-image-19068\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137824-1024x554.jpg 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137824-300x162.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137824-768x415.jpg 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137824-1200x649.jpg 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137824.jpg 1446w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Send out test emails to ensure you\u2019ve formatted the emails correctly and they\u2019re ready to be sent to your prospects without any errors.<\/p>\n\n\n\n<p><strong>3. Schedule<\/strong><\/p>\n\n\n\n<p>Schedule the cold email campaign as per your preferences, and wait for responses and open notifications on your SalesHandy extension.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"234\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137917.jpg\" alt=\"how to find decision makers in a company by scheduling cold emails\" class=\"wp-image-19069\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137917.jpg 952w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137917-300x74.jpg 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/02\/tuxpi.com_.1614137917-768x189.jpg 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/figure>\n\n\n\n<p>You will receive replies directly to the inbox of the account you connected, and can send responses from within those platforms, or do it within SalesHandy.<\/p>\n\n\n\n<p>Refer to our blog on <a href=\"https:\/\/www.saleshandy.com\/blog\/write-cold-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">crafting cold emails<\/a> for sales to learn tips and strategies around writing good templates for your campaigns, along with detailed steps on sending out email campaigns.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Warm emails<\/h4>\n\n\n\n<p>Like we discussed in earlier points\u2014 if you have existing connections within the target organization, or have mutual connections on LinkedIn with decision makers, you can get yourself introduced through them.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re connected with another team member within the same organization, you can ask them to introduce you to the decision maker via an email, and vice versa. Either way, you, or your introducing contact can be tagged in CCs, with the other person leading the conversation based on how you want to approach them.&nbsp;<\/p>\n\n\n\n<p>If you personally know someone outside the target organization that could introduce you\u2014 use the same method. Ask them to reach out on your behalf introducing you while having you tagged in CC. You can take over that conversation once the decision maker has opened and seen the email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"LinkedIn\">LinkedIn<\/span><\/h3>\n\n\n\n<p>As we learnt how to find decision makers on LinkedIn in the earlier sections, we\u2019ll now focus on engaging them within LinkedIn to qualify and connect with them. Depending on your degree of connectivity with the prospect(2nd\/3rd degree), you\u2019ll have options to send connection requests and messages. If they accept your connection request, you can message them to connect with them, like you can with the rest of your LinkedIn connections.<\/p>\n\n\n\n<p>&nbsp;In case your prospects don\u2019t accept your connection requests in time, you can send them InMails, which need a LinkedIn premium subscription. Either ways, you have the means and methods to reach out to your decision maker directly without having to depend on mutual connections or other team members.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Find-Nurture-and-Connect\">Find, Nurture, and Connect<\/span><\/h2>\n\n\n\n<p>As we learnt throughout the article\u2014 the bigger challenge around how to find decision makers in a company is searching and knowing who the right person is. Once you\u2019ve found your prospect and figured out how to via online mediums like search or social media, rest of the process is rather straightforward if you\u2019re already familiar with sales outreach. By nurturing them and getting in through the right connections, you can then ensure you get the decision maker\u2019s attention and move the deal towards next stages of the process.<\/p>\n\n\n\n<p>Have you had better, more interesting ways to connect with decision makers? Let us know about them in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trying to find the right people to sell to within your target organization or account can be tricky. Especially when you\u2019re looking for decision makers, who\u2019re usually inaccessible, and often indistinguishable from other prospects within the organization.&nbsp;Hence it is important to learn and figure out how to find decision makers in a company as part [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":19072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[991],"tags":[],"class_list":["post-19064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-engagement-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Find Decision Makers In A Company To Close Quicker<\/title>\n<meta name=\"description\" content=\"Ever ended up nurturing the wrong prospects and wondering how to find decision makers in a company? Here\u2019s how to avoid that &amp; find them earlier, quicker\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saleshandy.com\/blog\/find-decision-makers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Some Of The Easiest Ways To Find Decision Makers In Sales\" \/>\n<meta property=\"og:description\" content=\"Ever ended up nurturing the wrong prospects and wondering how to find decision makers in a company? 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