{"id":20059,"date":"2022-07-05T08:20:00","date_gmt":"2022-07-05T08:20:00","guid":{"rendered":"https:\/\/www.saleshandy.com\/blog\/?p=20059"},"modified":"2025-08-05T11:45:29","modified_gmt":"2025-08-05T11:45:29","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/social-selling\/","title":{"rendered":"Social Selling: How To Engage &#038; Convert Leads Through Social Media"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#What-is-social-selling\"><strong class=\"What-is-social-selling\"><span class=\"toc_number toc_depth_1\">1<\/span> What is social selling?<\/strong><\/a><\/li><li><a href=\"#7-Steps-to-adopt-social-selling-in-B2B-sales\"><strong class=\"7-Steps-to-adopt-social-selling-in-B2B-sales\"><span class=\"toc_number toc_depth_1\">2<\/span> 7 Steps to adopt social selling in B2B sales<\/strong><\/a><ul><li><a href=\"#Step-1-Build-an-audience-and-credibility\"><strong class=\"Step-1-Build-an-audience-and-credibility\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Step 1: Build an audience and credibility<\/strong><\/a><\/li><li><a href=\"#Step-2-Join-and-participate-in-groups\"><strong class=\"Step-2-Join-and-participate-in-groups\"><span class=\"toc_number toc_depth_2\">2.2<\/span> Step 2: Join and participate in groups<\/strong><\/a><\/li><li><a href=\"#Step-3-Start-connecting-with-prospects-early\"><strong class=\"Step-3-Start-connecting-with-prospects-early\"><span class=\"toc_number toc_depth_2\">2.3<\/span> Step 3: Start connecting with prospects early<\/strong><\/a><\/li><li><a href=\"#Step-4-Nurture-your-followers\"><strong class=\"Step-4-Nurture-your-followers\"><span class=\"toc_number toc_depth_2\">2.4<\/span> Step 4: Nurture your followers<\/strong><\/a><\/li><li><a href=\"#Step-5-Engage-with-your-audience\"><strong class=\"Step-5-Engage-with-your-audience\"><span class=\"toc_number toc_depth_2\">2.5<\/span> Step 5: Engage with your audience<\/strong><\/a><\/li><li><a href=\"#Step-6-Reach-out-via-DMs\"><strong class=\"Step-6-Reach-out-via-DMs\"><span class=\"toc_number toc_depth_2\">2.6<\/span> Step 6: Reach out via DMs<\/strong><\/a><\/li><li><a href=\"#Step-7-Convert-them-into-email-leads\"><strong class=\"Step-7-Convert-them-into-email-leads\"><span class=\"toc_number toc_depth_2\">2.7<\/span> Step 7: Convert them into email leads<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Social-selling-tips-and-tricks\"><strong class=\"Social-selling-tips-and-tricks\"><span class=\"toc_number toc_depth_1\">3<\/span> Social selling tips and tricks<\/strong><\/a><ul><li><a href=\"#1-Set-up-notifications-for-relevant-profiles\"><strong class=\"1-Set-up-notifications-for-relevant-profiles\"><span class=\"toc_number toc_depth_2\">3.1<\/span> 1. Set up notifications for relevant profiles<\/strong><\/a><\/li><li><a href=\"#2-Use-advanced-search-features\"><strong class=\"2-Use-advanced-search-features\"><span class=\"toc_number toc_depth_2\">3.2<\/span> 2. Use advanced search features<\/strong><\/a><\/li><li><a href=\"#3-Automate-content-posting\"><strong class=\"3-Automate-content-posting\"><span class=\"toc_number toc_depth_2\">3.3<\/span> 3. Automate content posting<\/strong><\/a><\/li><li><a href=\"#4-Use-social-content-as-icebreakers\"><strong class=\"4-Use-social-content-as-icebreakers\"><span class=\"toc_number toc_depth_2\">3.4<\/span> 4. Use social content as icebreakers<\/strong><\/a><\/li><\/ul><\/li><li><a href=\"#Conclusion\"><strong class=\"Conclusion\"><span class=\"toc_number toc_depth_1\">4<\/span> Conclusion<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this &#8211; working professionals, who make up for B2B buyers and users, tend to spend less time on these channels.<\/p>\n\n\n\n<p>This drives down the conversions on these channels, and makes it difficult for <a href=\"https:\/\/www.saleshandy.com\/blog\/b2b-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> and sales functions to keep up. Which is where social selling comes in.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Social selling isn\u2019t a completely new concept in B2B sales &#8211; it\u2019s been around since social platforms like LinkedIn and Twitter existed. With the rise in Software tools and API access to these networks, it\u2019s easier today to leverage these social selling automation tools to build social selling into your B2B sales process.&nbsp;<\/p>\n\n\n\n<p>Throughout this blog, we\u2019ll learn all about it &#8211; how to make social selling part of your process, along with bonus tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"What-is-social-selling\">What is social selling?<\/span><\/h2>\n\n\n\n<p>Social selling is the process of finding, <a href=\"https:\/\/www.saleshandy.com\/blog\/lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">qualifying and engaging<\/a> your potential customers and leads on social networks, instead of traditional channels. Conventional methods for finding customers over physical channels like conventions, trade shows, networking events, or inbound channels like websites pale in comparison. <\/p>\n\n\n\n<p>Almost every B2B buyer has a social media presence on networks like Twitter and LinkedIn, which makes it a great place to find and connect with leads. Social selling leverages these social media platforms to identify, engage, and build relationships with potential customers, making it an essential strategy in the modern sales process.<\/p>\n\n\n\n<p>In fact, a lot of inside sales teams today partly rely on LinkedIn social selling to enrich their lead data. This in turn helps them engage leads more effectively. By doubling down on these networks, you can engage leads better and convert more of them. All by focusing on one social channel of your choice.&nbsp;<\/p>\n\n\n\n<p>In addition, salespeople who\u2019re active on social channels are much more likely to <a href=\"https:\/\/www.saleshandy.com\/blog\/generate-leads-with-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">attract quality leads<\/a>, and appear more trustworthy. And this enables 78% of them to outsell their peers(as per LinkedIn), which is quite a wide margin.<\/p>\n\n\n\n<p>Suffice it to say &#8211; if you\u2019re running an inside sales process in 2022, leveraging social media is no longer a \u201cnice to have\u201d. Much like an attractive logo design and website design it\u2019s an absolute must have if you\u2019re serious about your sales engagement and conversion outcomes.<\/p>\n\n\n\n<p>So let\u2019s explore how to sell B2B products and services through social platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"7-Steps-to-adopt-social-selling-in-B2B-sales\">7 Steps to adopt social selling in B2B sales<\/span><\/h2>\n\n\n\n<p><a href=\"#step-1\">Step 1: Build an audience and credibility<\/a><\/p>\n\n\n\n<p><a href=\"#step-2\">Step 2: Join and participate in groups<\/a><\/p>\n\n\n\n<p><a href=\"#step-3\">Step 3: Start connecting with prospects early<\/a><\/p>\n\n\n\n<p><a href=\"#step-4\">Step 4: Nurture your followers<\/a><\/p>\n\n\n\n<p><a href=\"#step-5\">Step 5: Engage with your audience<\/a><\/p>\n\n\n\n<p><a href=\"#step-6\">Step 6: Reach out via DMs<\/a><\/p>\n\n\n\n<p><a href=\"#step-7\">Step 7: Convert them into email leads<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><span id=\"Step-1-Build-an-audience-and-credibility\">Step 1: Build an audience and credibility<\/span><\/h3>\n\n\n\n<p>When you approach leads and prospective customers on social networks &#8211; they\u2019ll always first look into your profile before they decide to respond back. They\u2019ll look for a few signals on your profile to ascertain whether you\u2019re credible. And this comes down to your activity and your followers. A profile with 4000 followers is far more credible than one with 60. Same can be said for activity on social platforms. If you\u2019ve consistently posted over a period of time, with engagement levels proportional to your following, it strengthens your chances of getting a response from your prospects.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re reaching out to your prospects as part of your <a href=\"https:\/\/www.saleshandy.com\/blog\/outbound-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">outbound process<\/a>, or entertaining inbound messages from your followers &#8211; having a sizable audience is crucial. A bigger audience is social proof for your credibility, and offers a huge improvement in response and engagement rates. Build an audience on your social profiles by regularly posting content, engaging with other influencers, and connecting with those who resonate with your niche and audience. Implement effective&nbsp;Instagram marketing&nbsp;techniques to grow your following and increase engagement. Distribute and share your content across different social channels, so it reaches more people.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><span id=\"Step-2-Join-and-participate-in-groups\">Step 2: Join and participate in groups<\/span><\/h3>\n\n\n\n<p>Professionals tend to spend the majority of their time on social media platforms hanging out in groups. Groups house communities within platforms like Facebook and LinkedIn that help users focus and engage on specific topics and problems. These groups could be great places to find your ideal customers, depending on the members\u2019 interests and topics being discussed. As discussions within these groups are focused on solving problems, it makes for a great channel to present your product. And when you do, it\u2019s much more likely to generate interest.<\/p>\n\n\n\n<p>Join such groups early on. Most of these groups would be private, and only would accept legitimate members with genuine intent. Being an active participant would help you build up rapport within the group. This includes its members, and by engaging with their posts over a period of time. And when the opportunity presents itself, you can finally pitch your product &#8211; without looking like a pest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><span id=\"Step-3-Start-connecting-with-prospects-early\">Step 3: Start connecting with prospects early<\/span><\/h3>\n\n\n\n<p>The idea behind following or getting followed by potential prospects, or participating in groups, is to get \u201csoft introductions\u201d to your prospects. Which means you might have come across your prospects, or bump into them. Your next step then has to be to build that connection into a relationship. In social selling, this is done through informal conversations and chats involving your prospects, their businesses and problems.&nbsp;<\/p>\n\n\n\n<p>As you come across new members who\u2019re engaging with you or others posts of relevance, look them up, and engage back. Get talking to them &#8211; find ways to help them out as someone who\u2019s got more experience\/exposure to the market. There eventually will be an instance where their query\/question will bring you an opportunity to talk about your product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"701\" height=\"480\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image1-1.png\" alt=\"social selling using advanced filters\" class=\"wp-image-20072\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image1-1.png 701w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image1-1-300x205.png 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><span id=\"Step-4-Nurture-your-followers\">Step 4: Nurture your followers<\/span><\/h3>\n\n\n\n<p>While you might get some inbound leads from your social activity &#8211; bulk of your followers won\u2019t make the first move. Does this mean they aren\u2019t valuable, and won\u2019t ever convert? <strong>No.<\/strong> Most users on social media, including platforms like Instagram, are often passive consumers, observing rather than engaging directly. To effectively connect with these users, it&#8217;s crucial to consistently share content that resonates with them. By doing so, you not only maintain their interest but also help grow your base of Instagram followers. A larger and more engaged follower count on Instagram enhances your credibility and helps extend your reach, ultimately creating more opportunities to convert these followers into leads.<\/p>\n\n\n\n<p>Post content on your social profiles on a regular basis. Not only will it help you increase your following &#8211; but it\u2019ll also keep your existing followers active and engaged. Over time, as your audience grows, you\u2019ll start finding more of your followers sharing your content online and offline, which indirectly helps you generate more opportunities in your pipeline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\"><span id=\"Step-5-Engage-with-your-audience\">Step 5: Engage with your audience<\/span><\/h3>\n\n\n\n<p>Once you have an audience that interacts with your content on social platforms &#8211; one way to convert them into leads is to engage back to them. In conventional <a href=\"https:\/\/www.saleshandy.com\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales nurturing processes<\/a> which happen over channels like email &#8211; it\u2019s often difficult to get a hold of your lead\/prospect\u2019s attention. On social platforms, you already have won your followers\u2019 trust and attention, which makes it much easier for you to divert it towards your product or service. This makes for a great outlet to engage with your audience, which gives you a window towards converting them into a lead, or a prospect.<\/p>\n\n\n\n<p>Reply to comments on your social media posts and even Facebook ads comments, and upvote or like their content. This incentivizes them to engage with your content more often and helps you develop rapport with such followers over time. You will also be able to gain more followers on platforms like Instagram, Twitter, and Facebook if you\u2019re more attentive and engaging yourself. And more followers mean a better reputation and wider audience reach. Organizing giveaways with branded items can further boost engagement, as followers are drawn to tangible rewards that represent your brand.<\/p>\n\n\n\n<p>Organizing giveaways with&nbsp;branded items&nbsp;like <a href=\"https:\/\/www.podbase.com\/blogs\/how-to-make-phone-cases-and-start-selling-online\">custom phone cases<\/a>, gift cards, coupon codes etc can further boost engagement, as followers are drawn to tangible rewards that represent your brand.<\/p>\n\n\n\n<p>Also, the more followers you have, the more likely you are to have loyal supporters who will engage with you. Using online video maker you can post attention-grabbing video content that can help you increase the number of your followers. Well engaged followers make for great leads &#8211; given you\u2019ve already nurtured them through your content, making them more likely to convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\"><span id=\"Step-6-Reach-out-via-DMs\">Step 6: Reach out via DMs<\/span><\/h3>\n\n\n\n<p>Up until this point, we\u2019ve talked about engaging with your followers and other users on social platforms who might look up to you as an influencer. But what do you do when your prospect is a much more influential figure? They\u2019re not as likely to follow or engage with your content as much &#8211; because they probably consume tons of other content just like it. This is especially true if you\u2019re selling to enterprise customers with higher ticket prices. In such cases, don\u2019t hesitate to reach out to them on their messages or Direct Messages(DMs).<\/p>\n\n\n\n<p>Check if your prospect has open DMs &#8211; for platforms like twitter, DMs are public by default, but can be kept private by the user. If that happens to be the case, find a way to message them over other social platforms. For example, LinkedIn allows you to message users outside your network using LinkedIn premium plans. When you reach out &#8211; keep the topic of discussion around something you could help your prospect with &#8211; i.e. it helps them in a way without them having to commit to anything. This opens doors towards more conversations where your product or service could be potentially brought in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7\"><span id=\"Step-7-Convert-them-into-email-leads\">Step 7: Convert them into email leads<\/span><\/h3>\n\n\n\n<p>Social platforms are a great place to generate leads and strike conversations . Though it isn\u2019t necessarily a great place to close. Professionals on social networks rarely want to be sold to. Sales communications over social media platforms can be huge turn offs. This is where you should plan to convert them into email leads, where you can continue the conversation more formally.&nbsp;<\/p>\n\n\n\n<p>Once you get comfortable with your prospects on social media talking about your product and possibility of them procuring it, you should find ways to shift that conversation over to your email. Look for opportunities where you could suggest email would be the better option to continue the conversation, and ask for their email address. Reach out immediately when you&#8217;re given the email address, so they can engage back in the same session, reducing the chances of drop offs.<\/p>\n\n\n\n<p>And once you have a bunch of these leads, you can enroll them in <a href=\"https:\/\/www.saleshandy.com\/blog\/email-sequence\/\" target=\"_blank\" rel=\"noreferrer noopener\">nurturing sequences<\/a> and automated follow-ups using sales engagement tools. This makes it easier to track and maintain a list of active leads and prospects, and convert them based on their engagement and intent to buy.&nbsp;<\/p>\n\n\n\n<p>These are pretty much all the things you need to get started engaging and converting your prospects using social selling strategies.<\/p>\n\n\n\n<p>But there are a few more tricks you can use to further improve your social selling process. Let\u2019s explore these social selling tips below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Social-selling-tips-and-tricks\">Social selling tips and tricks<\/span><\/h2>\n\n\n\n<p> <a href=\"#one\">1. Set up notifications for relevant profiles<\/a><\/p>\n\n\n\n<p> <a href=\"#two\">2. Use advanced search features <\/a><\/p>\n\n\n\n<p> <a href=\"#three\">3. Automate content posting<\/a><\/p>\n\n\n\n<p> <a href=\"#four\">4. Use social content as icebreakers <\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"one\"><span id=\"1-Set-up-notifications-for-relevant-profiles\">1. Set up notifications for relevant profiles<\/span><\/h3>\n\n\n\n<p>When you come across your prospects online on social media platforms, you really want to keep up with their updates. Checking in regularly, using manual ways isn\u2019t the most effective way to do it &#8211; which is why you should set up notifications. Almost every social media platform offers you the functionality of notifying you every time a certain person posts. On twitter, for example, you can do this by visiting a prospect\u2019s profile, and clicking on the bell logo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image2-1-1024x725.png\" alt=\"turning on notifications on social\" class=\"wp-image-20073\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image2-1-1024x725.png 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image2-1-300x213.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image2-1-768x544.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image2-1.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This allows you to engage with your prospect as soon as they post, without having to check in manually, miss important posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"two\"><span id=\"2-Use-advanced-search-features\">2. Use advanced search features<\/span><\/h3>\n\n\n\n<p>Ofcourse, it\u2019s not always practical to wait for your prospects to approach you. When you\u2019re actively looking for potential prospects, search features on social media platforms can be of great help. Based on your qualification criteria, you can input keywords and filters into these search pages. This narrows down your results to relevant users on the platform. On LinkedIn for example, you can simply head over to the <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">search page<\/a>. On the \u201cAll Filters\u201d tab, you can access advanced search and filtering.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-1024x657.png\" alt=\"social selling using advanced filters\" class=\"wp-image-20074\" srcset=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-1024x657.png 1024w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-300x193.png 300w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-768x493.png 768w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-1536x986.png 1536w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-1200x770.png 1200w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1-1980x1271.png 1980w, https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2021\/07\/image3-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One narrowed down to a smaller set of users, you can then visit each profile, research them deeper, and connect or reach out if they\u2019re a fit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"three\"><span id=\"3-Automate-content-posting\">3. Automate content posting<\/span><\/h3>\n\n\n\n<p>As we mentioned earlier in the article, posting good, relevant content on a consistent basis is the key to <a href=\"https:\/\/www.socialwick.com\/boost-instagram-growth-with-proven-strategies\">growing your following<\/a> on social media. But similar to emails, it can often be difficult to keep up with and lose momentum. One way to counter this is to simply plan out all your content for the week at once, and have them scheduled to go out at consistent intervals. You can even use this time to\u00a0<a href=\"https:\/\/www.globexoutreach.com\/guest-blogging-opportunities\/\" target=\"_blank\" rel=\"noreferrer noopener\">find guest bloggers<\/a>\u00a0to contribute fresh content to your calendar, making your posting more diverse and engaging. This will leave you with only to look after replies and comments manually, as other content gets posted automatically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"four\"><span id=\"4-Use-social-content-as-icebreakers\">4. Use social content as icebreakers<\/span><\/h3>\n\n\n\n<p>While engaging on social media is great &#8211; email still is the primary platform for sales, and professional communications in general. But prospects tend to be more candid and honest over social media platforms. And this makes social content a great conversation starter. When you\u2019re approaching cold prospects on email, find their social profiles and activity. If they\u2019re active users on a social media platform &#8211; browse through their posts. You\u2019re likely to find content with some common ground. These can help kick start a conversation that&#8217;s more engaging for your prospect. Use this content as a hook while introducing yourself. Then tell them why you\u2019re reaching out, and it\u2019ll make connecting with prospects much easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n\n\n\n<p>Over the years, we\u2019ve found better ways to connect and nurture relationships with leads. A couple of decades ago, the only way to find B2B buyers was to cold call your way through Yellow pages.&nbsp;<\/p>\n\n\n\n<p>Today, social media platforms dominate the top of the funnel lead generation, along with the rest of the funnel. This is thanks to the reach and adoption of these platforms. All these benefits make for a compelling use case to make social selling part of your sales process. Social media makes for a more open, honest and straightforward way to interact with prospects. Since these platforms operate on those principles &#8211; it&#8217;s hard not to have more meaningful and engaging conversations. As Koka Sexton puts it &#8211; your buyers today know as much as you, so conversations are much more productive due the amount of information available online and on social media.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Koka Sexton: The Art of Social Selling\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/tHRX1NH-UzY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So if you have a well positioned, distinct and robust product offering that\u2019s loved by your existing customers, social selling is a must. It helps you spread your product\u2019s message and find prospects and leads that might resonate with it. All of this on a channel that your potential customers are spending more time than ever on, making it easier for everyone involved.<\/p>\n\n\n\n<p>&nbsp;Have you found better ways to find leads on social media platforms? Share with us in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this &#8211; working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. This drives down the conversions on these channels, and [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":36101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[991],"tags":[],"class_list":["post-20059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-engagement-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find B2B Leads on Social Media through Social Selling<\/title>\n<meta name=\"description\" content=\"Want to leverage Social media to generate and close leads? 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