{"id":2031,"date":"2016-05-10T09:34:14","date_gmt":"2016-05-10T09:34:14","guid":{"rendered":"http:\/\/www.saleshandy.com\/blog\/?p=2031"},"modified":"2025-09-16T10:38:38","modified_gmt":"2025-09-16T10:38:38","slug":"16-tips-to-write-killer-email-subject-line","status":"publish","type":"post","link":"https:\/\/www.saleshandy.com\/blog\/16-tips-to-write-killer-email-subject-line\/","title":{"rendered":"16 Tips to Write Killer Email Subject Line"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_transparent no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#1-It-should-be-the-first-thing-to-be-decided\"><strong class=\"1-It-should-be-the-first-thing-to-be-decided\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. It should be the first thing to be decided<\/strong><\/a><\/li><li><a href=\"#2-Personalize-the-subject-line\"><strong class=\"2-Personalize-the-subject-line\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Personalize the subject line<\/strong><\/a><\/li><li><a href=\"#3-The-shorter-the-better\"><strong class=\"3-The-shorter-the-better\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. The shorter the better<\/strong><\/a><\/li><li><a href=\"#4-Make-it-informative\"><strong class=\"4-Make-it-informative\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Make it informative<\/strong><\/a><\/li><li><a href=\"#5-Fresh-subject-lines-can-make-a-difference\"><strong class=\"5-Fresh-subject-lines-can-make-a-difference\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. Fresh subject lines can make a difference<\/strong><\/a><\/li><li><a href=\"#6-Induce-curiosity\"><strong class=\"6-Induce-curiosity\"><span class=\"toc_number toc_depth_1\">6<\/span> 6. Induce curiosity<\/strong><\/a><\/li><li><a href=\"#7-Preference-should-be-given-to-important-words-in-the-subject\"><strong class=\"7-Preference-should-be-given-to-important-words-in-the-subject\"><span class=\"toc_number toc_depth_1\">7<\/span> 7. Preference should be given to important words in the subject<\/strong><\/a><\/li><li><a href=\"#8-Filler-words-to-be-eliminated\"><strong class=\"8-Filler-words-to-be-eliminated\"><span class=\"toc_number toc_depth_1\">8<\/span> 8. Filler words to be eliminated<\/strong><\/a><\/li><li><a href=\"#9-Make-it-simple\"><strong class=\"9-Make-it-simple\"><span class=\"toc_number toc_depth_1\">9<\/span> 9. Make it simple<\/strong><\/a><\/li><li><a href=\"#10-Logical-keywords-to-be-embedded\"><strong class=\"10-Logical-keywords-to-be-embedded\"><span class=\"toc_number toc_depth_1\">10<\/span> 10. Logical keywords to be embedded<\/strong><\/a><\/li><li><a href=\"#11-State-your-references\"><strong class=\"11-State-your-references\"><span class=\"toc_number toc_depth_1\">11<\/span> 11. State your references<\/strong><\/a><\/li><li><a href=\"#12-Advantages-to-the-recipients-can-be-stated\"><strong class=\"12-Advantages-to-the-recipients-can-be-stated\"><span class=\"toc_number toc_depth_1\">12<\/span> 12. Advantages to the recipients can be stated<\/strong><\/a><\/li><li><a href=\"#13-Specify-if-any-response-is-awaited\"><strong class=\"13-Specify-if-any-response-is-awaited\"><span class=\"toc_number toc_depth_1\">13<\/span> 13. Specify if any response is awaited<\/strong><\/a><\/li><li><a href=\"#14-A-deadline-can-be-stated\"><strong class=\"14-A-deadline-can-be-stated\"><span class=\"toc_number toc_depth_1\">14<\/span> 14. A deadline can be stated<\/strong><\/a><\/li><li><a href=\"#15-Dont-ask-questions-in-the-subject-having-its-answers-in-the-mail\"><strong class=\"15-Dont-ask-questions-in-the-subject-having-its-answers-in-the-mail\"><span class=\"toc_number toc_depth_1\">15<\/span> 15. Don\u2019t ask questions in the subject, having its answers in the mail<\/strong><\/a><\/li><li><a href=\"#16-Subject-lines-should-not-be-in-all-capitals\"><strong class=\"16-Subject-lines-should-not-be-in-all-capitals\"><span class=\"toc_number toc_depth_1\">16<\/span> 16. Subject lines should not be in all capitals<\/strong><\/a><\/li><\/ul><\/div>\n\n<p>The subject line of an email is the first thing to gain the attention of the recipients. It often becomes the deciding factor for an opening of the emails. An email should always have a good and convincing subject line. Emails lacking subject line is either ignored or delete.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>A catchy subject line leaves an appealing impression on the recipients. It helps in gaining recipient\u2019s attention and persuading him to open the mail sent. Enlisted below are few tips for drafting killer subject line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"1-It-should-be-the-first-thing-to-be-decided\">1. It should be the first thing to be decided<\/span><\/h2>\n\n\n\n<p>Many times subject lines are not given much importance. It is drafted after the body of the email is ready to be&nbsp;sent. This is one of the biggest mistakes that one can do. We all know that the first impression is the last impression. And the first and foremost thing that your recipients get to read in your mail is its subject line. It has to be given importance and should be the first line to be drafted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"2-Personalize-the-subject-line\">2. Personalize the subject line<\/span><\/h2>\n\n\n\n<p>A personalized subject line is always more catchy. It gives a feeling of personal attention to the recipients. When sending emails from a company, one has to send the same emails to multiple recipients. A personalized subject line for each recipient should be drafted, giving an impression that the mail is drafted for each recipient individually.<\/p>\n\n\n\n<p>It is advised to use the name of the recipient, either first or last name, in the subject line. Adding the city name of the recipient is also a good practice.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201cHappy Birthday Lindsay \u2013 Surprise Inside!\u201d<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\"> Send Personalized Emails for FREE with SalesHandy <\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"3-The-shorter-the-better\">3. The shorter the better<\/span><\/h2>\n\n\n\n<p>Short subject lines can be read by the subscribers at a glance. Moreover, mobile phone have become the primary email reading device. Short subject lines are easier to be read on the mobile.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/05\/short-email-subject-lines@2x.png\" alt=\"short-email-subject-lines\"\/><\/figure>\n\n\n\n<p>Draft a subject line of maximum 50 characters. Let it be short.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"4-Make-it-informative\">4. Make it informative<\/span><\/h2>\n\n\n\n<p>The subject line should be able to give some idea to the recipients about the content of the email. This will help the subscribers choose wisely, and decide if the mail is catering to their requirements. Guesswork done by recipients causes irritation to them and they tend to ignore your emails over time.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201c11 Mind-Blowing Copywriting Hacks To Improve Your Website\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"5-Fresh-subject-lines-can-make-a-difference\">5. Fresh subject lines can make a difference<\/span><\/h2>\n\n\n\n<p>People get bored seeing the same subject line each time. So, make it a practice to use the new subject line each time a new mail is sent.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saleshandy.com\/blog\/create-send-html-email-template-in-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Newsletters<\/a>&nbsp;are the best example to explain this. Its opening rate is high when the first few emails are sent but tends to decrease with the passage of time. The reason most is that the same subject line is used perpetually. Make the fresh subject line every time, and include some pointers to what the newsletter contains.<\/p>\n\n\n\n<p>Example: Avoid the following<\/p>\n\n\n\n<p>\u201cThis week newsletter from SoftwareSuggest\u201d<\/p>\n\n\n\n<p>Check some of the best <a href=\"https:\/\/www.saleshandy.com\/blog\/email-subject-lines-sales\/\">email subject lines<\/a> for sales templates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"6-Induce-curiosity\">6. Induce curiosity<\/span><\/h2>\n\n\n\n<p>The subject line should be capable enough to induce curiosity in the recipients. It should be interesting to trigger them to know more about the mail.<\/p>\n\n\n\n<p>Though it should give some idea of the mail content, the whole content of the mail should not be disclosed. It should make the receipts curious to check out the whole content of the email.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201cReason for 10% increase in inflation\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"7-Preference-should-be-given-to-important-words-in-the-subject\">7. Preference should be given to important words in the subject<\/span><\/h2>\n\n\n\n<p>Every one of us has to go through lots of emails everyday. We hardly give a second or two to decide if the mail is worth opening. Let important words stating the matter of email be included in the subject line.<\/p>\n\n\n\n<p>\u201cAlmost 55% of editors in our&nbsp;<a href=\"https:\/\/www.pointvisible.com\/blog\/how-to-write-a-perfect-guest-post-pitch\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">guest post pitch survey<\/a>&nbsp;have said, when it comes to emails about guest posting, they prefer straight forward subject lines like&nbsp;\u201cGuest post pitch\u201d or similar. They know straight away what the email is about and will open it.\u201d Anita, Point Visible<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"8-Filler-words-to-be-eliminated\">8. Filler words to be eliminated<\/span><\/h2>\n\n\n\n<p>Avoid using words like um, uh, er, ah, like, okay, right in the subject line. These can be included in the emails. As the subject lines have to be short, each and every word is precious. Also, filter word can make your email end up in the spam box.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201cUh-oh, your prescription is expiring\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-subtle-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.saleshandy.com\/blog\/why-emails-go-to-spam\/\">Pro tips on how to get your emails right in the recipient\u2019s inbox and avoid spam.<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"9-Make-it-simple\">9. Make it simple<\/span><\/h2>\n\n\n\n<p>Simple subject lines are always admired. also,\u00a0<a href=\"https:\/\/www.paraphrasetool.ai\/blog\/tips-humanize-ai-content\" target=\"_blank\" rel=\"noreferrer noopener\">Humanize AI text<\/a> to keep them easy and authentic. It is easy for the recipients to understand and read. Making it in poetic will not be to your advantage.<\/p>\n\n\n\n<p>Example: Avoid the following<\/p>\n\n\n\n<p>\u201cHow many boards, could the Mongols hoard if the Mongol hordes got bored?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"10-Logical-keywords-to-be-embedded\">10. Logical keywords to be embedded<\/span><\/h2>\n\n\n\n<p>Many times the recipients do not check the mails the moment they receive it. They have a practice of putting the mails to folders and they go through it later. Logical keywords related to the topic of the emails help to make the searching process of the emails easier, when it is required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"11-State-your-references\">11. State your references<\/span><\/h2>\n\n\n\n<p>Stating the name of the person or company who has referred you in the subject line is always a good practice. It helps in grabbing recipient\u2019s attention. Many times it is reserved for the content of the email. However, one should also include it in the subject line.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201cI found you through [referral name]\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"12-Advantages-to-the-recipients-can-be-stated\">12. Advantages to the recipients can be stated<\/span><\/h2>\n\n\n\n<p>Advantages to the recipients stated in the subject line act as a trigger to induce them to go through your mail. If some discount or opportunity has been provided in the mail, it is always advised to mention it in the subject line. For any offer or discount, the percentage of discount can be mentioned on the subject.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201c50% off if you join now!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"13-Specify-if-any-response-is-awaited\">13. Specify if any response is awaited<\/span><\/h2>\n\n\n\n<p>It is always better to specify in the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.saleshandy.com\/blog\/best-subject-lines-for-cold-emails\/\" target=\"_blank\">subject line<\/a>&nbsp;if any response is awaited. Phrases and words like \u201cplease reply\u201d, \u201cyour suggestions are most valued on [this topic]\u201d, etc. can be added to subject line.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">Know when someone opens your email for FREE!<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"14-A-deadline-can-be-stated\">14. A deadline can be stated<\/span><\/h2>\n\n\n\n<p>The deadline can be stated saying, \u201cPlease reply by [day\/date]\u201d. This will convey the urgency of reply needed from the recipient\u2019s side. For long emails this works well, a recipient will have to go through the email before the set deadline.This practice is followed by the government agencies.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201cPlease submit your tax details before 1st June to avoid penalties\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"15-Dont-ask-questions-in-the-subject-having-its-answers-in-the-mail\">15. Don\u2019t ask questions in the subject, having its answers in the mail<\/span><\/h2>\n\n\n\n<p>Asking question in the subject line with answers appearing somewhere in the mail is not appreciated. This is forcing your recipients to open your mail and obviously, your mails should be not aimed to do this. Rather going through your mails should be a wanted experience by your recipients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"16-Subject-lines-should-not-be-in-all-capitals\">16. Subject lines should not be in all capitals<\/span><\/h2>\n\n\n\n<p>Though capital letters grab attention easily and rapidly, but it is advised not to use all capitals. In written communication, it is considered to be yelling at your recipients and obviously, that is not your motto.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.saleshandy.com\/blog\/wp-content\/uploads\/2016\/05\/email-subject-line@2x.png\" alt=\"email-subject-line\"\/><\/figure>\n\n\n\n<p>Example: Avoid<\/p>\n\n\n\n<p>\u201cREAD THIS MAIL TO GET BENEFITED\u201d<\/p>\n\n\n\n<p><strong>Tip \u2013&nbsp;<\/strong>It is advised to read the subject line before you&nbsp;<a href=\"https:\/\/www.saleshandy.com\/blog\/end-email-professionally\/\" target=\"_blank\" rel=\"noreferrer noopener\">send your email<\/a>. Remember!! It is the first thing the recipient reads and thus should be impressive and informative.<\/p>\n\n\n\n<p>This article will help you draft the perfect subject line, however, the first step of the prospecting is to find the prospects email address.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.saleshandy.com\/signup\/?p=v3\" target=\"_blank\" rel=\"noreferrer noopener\">Track Every Email You Send for FREE!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The subject line of an email is the first thing to gain the attention of the recipients. It often becomes the deciding factor for an opening of the emails. An email should always have a good and convincing subject line. Emails lacking subject line is either ignored or delete.<\/p>\n","protected":false},"author":8,"featured_media":28263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","is_display_hero_banner_button1":"","is_display_hero_banner_button2":"","hero_banner_button1_text":"","hero_banner_button2_text":"","hero_banner_button1_url":"","hero_banner_button2_url":"","footnotes":""},"categories":[987],"tags":[142,139,140,141],"class_list":["post-2031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-emailing","tag-best-email-subject-lines","tag-email-subject-line","tag-email-subject-lines","tag-subject-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 Tips to Write Killer Email Subject Line<\/title>\n<meta name=\"description\" content=\"Emails are one of the best method to pitch a prospect. 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